In a recent podcast episode, I enjoyed conversing with Oren Inditzky, the VP and GM of Stores Ecommerce for Wix. We delved into the world of ecommerce, discussing the features of Wix’s ecommerce platform, the role of artificial intelligence (AI) and machine learning, and the future of ecommerce. Here’s a recap of our insightful discussion.
Meet Oren: The Man Behind Wix Ecommerce
Oren, a passionate snowboarder and tech enthusiast, is the driving force behind Wix’s ecommerce platform. He oversees the day-to-day operations of Wix ecommerce, a platform that empowers merchants with professional tools to establish, manage, and grow their online businesses.
Wix Ecommerce: A Comprehensive Solution for Online Merchants
Wix ecommerce is more than just a website-building platform. It allows merchants to sell products across various channels, including their own branded online store, native mobile app, physical point of sale, and integrations with external ecommerce marketplaces and social media platforms.
From sourcing products and managing inventory to accepting payments, fulfilling and shipping orders, and obtaining analytics, Wix ecommerce covers all aspects of ecommerce operations. It also offers a wide range of marketing and ecommerce tools to increase traffic, customer engagement, and sales.
The Power of Third-Party Apps and Smart Algorithms
One of the standout features of Wix ecommerce is its integration with hundreds of third-party apps. These apps can be customized by developers and merchants to create unique ecommerce experiences at scale. Oren highlighted the growing number of apps joining the ecosystem and the upcoming collaborations to enhance cross-selling and upselling capabilities on the checkout page.
Wix also leverages smart algorithms for product recommendations, a powerful cross-selling tool. By suggesting other products to customers based on their browsing history, Wix increases the chances of cross-selling and upselling.
The Future of Ecommerce: AI and Content Creation
During our conversation, Oren revealed an exciting upcoming feature: the ability to generate an entire website using AI. This feature aims to streamline the website creation process and optimize day-to-day operations for businesses.
Oren also discussed the future of ecommerce, emphasizing the importance of content creation for online stores. He mentioned the potential for customers to purchase entire looks, including outfits, accessories, and makeup, through their connected devices. He also highlighted the use of augmented reality fitting rooms and the seamless integration of AI, advanced hardware, and logistics to deliver spontaneous purchases within hours.
Looking Ahead: The Importance of Repeat Customers and Content
As we look ahead to 2023 and the upcoming holiday season, Oren emphasized the need for online merchants to focus on generating repeat customers due to the skyrocketing customer acquisition costs. He advised utilizing the holiday season to obtain new customers and then using retention strategies to keep them coming back.
Oren also highlighted the importance of ecommerce content, attracting customers to the site and building trust and increasing conversion rates. He explained that good content goes beyond text and includes the overall design, images, and messaging of the site.
Wix’s Advanced Capabilities: SEO and AI Content Generation
Finally, Oren touched upon Wix’s advanced capabilities for improving site indexing and search engine optimization (SEO), making it easier for online stores to generate content and optimize it for SEO. He also mentioned the use of AI content-generation tools as a valuable resource.
In conclusion, our conversation with Oren provided a deep dive into the world of Wix ecommerce, revealing its powerful features, the role of AI, and the future of ecommerce. As we move forward, it’s clear that platforms like Wix will continue to shape the ecommerce landscape, offering innovative solutions for online merchants.
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