In this episode of Talk Commerce, host Brent Peterson connects with Katrena Friel, a Sydney-based business expert who has spent 25 years helping entrepreneurs transform their career aspirations into thriving businesses. The conversation unveils valuable insights about personal branding, business development, and a roadmap for entrepreneurial transformation.
Key Takeaways
- Business success requires basic to intermediate computer skills in today’s digital landscape
- The ideal time to start a business is while maintaining current employment
- Personal branding can generate seven streams of income within 90 days
- COVID-19 catalyzed business innovation and entrepreneurial creativity
- Technology platforms should prioritize ease of use and comprehensive functionality
About Katrena Friel
With 25 years of experience, Katrena Friel leads Becoming the Expert, a comprehensive business development service that transforms entrepreneurial dreams into reality. Her approach combines strategic planning, technical implementation, and ongoing coaching support. Based in Sydney, Australia, she specializes in helping professionals, particularly those over 40, transition from traditional employment to successful business ownership.
Detailed Episode Summary
The conversation begins with Katrena sharing her journey of developing a refined business development process. She explains how her service evolved from group coaching to a hands-on “done-for-you” approach after recognizing that many aspiring entrepreneurs needed more practical support.
Katrena’s ideal clients typically possess solid computer skills and are often professionals seeking fulfillment beyond traditional employment. She emphasizes working with entrepreneurs before they’ve invested significant time and resources in potentially misguided directions.
The discussion explores how economic challenges can present unexpected opportunities. Katrena notes that during COVID-19, her business experienced unprecedented growth as people reassessed their career paths and prioritized personal fulfillment.
Personal Commentary and Analysis
Katrena’s approach reflects a deep understanding of the modern entrepreneurial landscape. Her emphasis on maintaining employment while building a business demonstrates practical wisdom, allowing entrepreneurs to validate their business models before making major career changes.
The focus on technical competency highlights an often-overlooked aspect of modern entrepreneurship. While many business coaches focus solely on strategy, Katrena’s recognition of the importance of technical skills shows her practical, results-oriented approach.
Memorable Quotes
“Through adversity comes creativity and innovation.” – Katrena Friel
“My belief is that you step into the beginning of your peak at 40.” – Katrena Friel
“You can have just a whole business that is your personal brand that you can have seven streams of income attached to.” – Katrena Friel
Engaging the Audience
To learn more about transforming your business ideas into reality, visit becomingtheexpert.com.au for a free discovery session with Katrena. This opportunity allows potential clients to explore their business dreams with an experienced guide who understands both the strategic and technical aspects of modern entrepreneurship.
Final Thoughts
This episode underscores the importance of combining technical competency with strategic vision in modern entrepreneurship. Katrena’s practical approach to business development offers a blueprint for aspiring entrepreneurs seeking to transform their career trajectories.
Listen to more conversations with entrepreneurs here
Connect with Katrena on your favorite platform:
Website www.becomingtheexpert.com.au
Free Discovery Session FREE DISCOVERY SESSION | Becoming the Expert
