Brent W. Peterson
All posts by Brent W. Peterson.
ProdReady Finds 80.6% of Employers Say Nothing About Diversity on Careers Sites
ProdReady Recruitment reviewed English-language careers pages for 404,658 employers. Its findings prompt a closer look at what applicants can learn be...
Make Your Brand Shoppable by AI Agents with Praneet Chandra of Comergent AI
Praneet Chandra of Comergent AI on making brands visible and shoppable inside AI assistants, why product data comes before content, and why agents get...
Joma Splits the Rase Midsole in Two as Miguel Heras Returns to Racing
Nearly a decade after the Rase helped start Joma's trail running range, the shoe has a two-zone midsole, a lighter mesh and a reworked outsole, and Mi...
Find the Persuadable Buyer, Not the Propensity Buyer with Will Sanchez of Blue Labs
Will Sanchez of Blue Labs on finding the persuadable buyer instead of the propensity buyer, the four-step process Blue Labs brought from politics to b...
Post-Purchase Offers Are an Undertapped Revenue Stream with Or Shahar of Falcon Labs
Or Shahar of Falcon Labs on why the post-purchase moment is an undertapped revenue stream, how Falcon personalizes offers to a shopper's intent, and w...
Real Photography Feeds Generative AI for Fashion eCommerce with Ludovico Benazzo of PixelModa
Ludovico Benazzo of PixelModa on combining studio photography with generative AI, why precise angles keep AI from inventing details, picking a differe...
Everything Begins With Data in Intelligent Retail with Sameer Nagpal of JK Tech
Sameer Nagpal of JK Tech on the five pillars of intelligent retail, a knowledge graph that cuts hallucination and token cost, starting agentic AI with...
On-Brand Content at Scale With AI with Kevin Goeminne of CHILI publish
Kevin Goeminne of CHILI publish on AI slop as off-brand content, how Coca-Cola gets campaigns into local markets faster, rebuilding the platform for A...
Transparent Diamond Pricing Grows a Brand Organically with Juan Rodriguez of Calavera New York
Juan Rodriguez of Calavera New York on Reddit ads that state the price and nothing else, two million unique diamond SKUs, an AI gemologist that is lab...
EU Parcel Charges Reach 5 Euros Per Product Type on November 1
US brands that send small parcels to EU consumers pay a 3 euro duty plus a 2 euro handling fee per product type from November 1, and a Holdwise compar...
Shopware Stands Alone as the Visionary in the 2026 Gartner Magic Quadrant for Digital Commerce
Gartner's 2026 Magic Quadrant for Digital Commerce Platforms puts five vendors in the Leaders box, four in Challengers, four in Niche Players and one,...
Stop Over Declining Good Orders, Chargebacks and Fraud Prevention with Ellie Ronning of Signifyd
Ellie Ronning of Signifyd on why merchants who say they have no chargeback problem are often over declining good customers, how the Signifyd commerce...