Author: Andy Heddle
Author
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A seasoned retail and digital commerce and communications business executive with experience from start-ups to Fortune 50 retailers. Dynamic, versatile, entrepreneurial growth leader with a history of leading, establishing, developing, and scaling consumer e-commerce, direct-to-consumer, and retail businesses. Demonstrated expertise and excellence in concept, road mapping, product and experience development, and digital transformation. Experience in leading large multi-disciplinary teams in matrixed organizations. A licensed stakeholder centered career coach and writer.
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Brands are working harder than ever to stay relevant in an oversaturated market, and one way they’re standing out from the crowd is by collaborating with othe... Read more.
Brand collaborations are an effective way for businesses to diversify their products and services, increase their reach and visibility in the marketplace, and c... Read more.
Brand collabs are all the rage right now and like many brand owners you’re likely itching to get off the sidelines and start making headlines for your brand.... Read more.
Some brand x brand collaborations make perfect sense. But for everyone that takes off, it seems like there's another that falls flat. Why is that? Some would sa... Read more.