Articles & Podcast Episodes

Kelly Martinez

The Next Wave of International Shipping Innovation Through ePost Global with Kelly Martinez at Shop Talk

On this special Talk Commerce episode broadcasting live from Shop Talk, I had the pleasure of sitting down with Kelly Martinez, co-president of ePost Global, for an insightful discussion about international shipping solutions, cross-border commerce, and the evolving landscape of global logistics. I was particularly intrigued by the innovative approaches ePost Global is taking to solve complex shipping challenges for retailers worldwide.

Key Takeaways

  1. ePost Global leverages an extensive network of final-mile carriers to provide reliable and cost-effective shipping solutions
  2. Regional carriers have seen significant growth in the last five years, creating new opportunities for retailers
  3. The company’s technology platform helps determine optimal carrier selection for specific geographic regions
  4. Recent tariff changes have prompted retailers to reevaluate their supply chain strategies
  5. The Middle East and Asia present emerging opportunities for cross-border commerce
  6. Alternative delivery solutions proved crucial during events like the Canada Post strike

About Kelly Martinez

Kelly Martinez is extremely knowledgeable in her role as co-president of ePost Global. Her expertise in logistics and international shipping solutions clearly shows in her leadership approach to expanding the company’s strategic carrier network. What struck me most was her passion for international travel – she had just returned from Madrid and Barcelona – which gives her a unique perspective on global commerce and cultural nuances that impact shipping operations.

Detailed Episode Summary

Kelly began by introducing ePost Global’s core strengths. I was particularly impressed by their strategically located final-mile carrier network and experienced logistics team. What caught my attention was how their platform simplifies the complexities of international shipping while maintaining cost efficiency.

As we chatted, I learned about the evolution of final-mile delivery services. Kelly shared fascinating insights about the emergence of regional carriers over the past five years. What I found most interesting was how ePost Global’s technology platform enables retailers to optimize carrier selection based on geographic locations and specific delivery requirements.

Our discussion naturally progressed to recent challenges in cross-border commerce, particularly regarding tariffs. I was impressed by how ePost Global has taken a proactive approach to educating customers about these changes and helping them adapt their strategies.

Personal Commentary and Analysis

In my years of hosting Talk Commerce and speaking with industry leaders, I’ve noticed a critical shift in how businesses approach international commerce. What Kelly shared reinforces my observation that shipping is no longer just a transactional service but a strategic component of business success. The emergence of regional carriers and the need for flexible shipping solutions demonstrates the industry’s continuous evolution.

Memorable Quotes

I was particularly struck by Kelly’s statement: “Our goal is to make things easy. Most of the time, our customers, 90% of their business is United States domestic. And maybe there’s a small portion that’s international and they don’t want to become experts.”

Another standout quote was: “We continue to add final mile carriers. They continue to pop up in service areas that didn’t have alternatives.”

Engaging the Audience

I encourage you to listen to the full episode to gain more insights into optimizing your international shipping strategy. Don’t forget to subscribe to Talk Commerce for more conversations with industry leaders who are shaping the future of e-commerce. Connect with Kelly Martinez and ePost Global to explore how their solutions can support your business’s global expansion.

Final Thoughts

As your host, I’ve seen countless innovations in e-commerce, but what ePost Global is doing with international shipping truly stands out. The future of international shipping clearly lies in flexibility, technology integration, and strategic carrier partnerships. I’m excited to see how businesses will adapt these shipping strategies to remain competitive in our ever-evolving global marketplace.

Listen to more episodes about the latest innovations in ecommerce here

Wayne Liu

AI and AR Drive Beauty Tech Innovation at Perfect Corp With Wayne Liu at Shop Talk

In a compelling episode of Talk Commerce recorded live from Shop Talk, host Brent Peterson sits down with Wayne Liu, co-founder and chief growth officer of Perfect Corp. This milestone conversation coincides with Perfect Corp’s 10th anniversary, offering listeners an insider’s perspective on how artificial intelligence (AI) and augmented reality (AR) are transforming the beauty and fashion industries.

Key Takeaways

  • Perfect Corp has developed sophisticated AI and AR solutions used by over 700 major brands and retailers
  • The company’s skin analysis technology can evaluate 14 different skin concerns in just five seconds
  • Their technology solutions work across both e-commerce (70% of customers) and in-store retail environments
  • Perfect Corp maintains a vast color library of 800,000 different SKUs for precise virtual try-ons
  • The company’s AI approach combines both analytical and generative AI technologies
  • AR implementation works best for standardized products with multiple variations

About Wayne Liu

Wayne Liu co-founded Perfect Corp ten years ago and serves as the company’s Chief Growth Officer. With a deep understanding of both technology and beauty industries, Liu has been instrumental in developing Perfect Corp’s AI and AR solutions that bridge the gap between virtual and physical retail experiences. His expertise spans machine learning, computer vision, and enterprise software development, making him a leading voice in beauty tech innovation.

Detailed Episode Summary

Our conversation begins with Liu explaining Perfect Corp’s core technology offerings, focusing on their virtual try-on solutions for makeup, skincare, and fashion products. The company’s technology stack includes both AR capabilities for virtual product testing and AI-powered skin analysis tools that can provide detailed assessments within seconds.

Liu delves into the technical aspects of their AI development, explaining how they’ve built their systems using convolutional neural networks and machine learning. He emphasizes that while ChatGPT has brought AI into the spotlight, Perfect Corp has been developing and refining their AI capabilities for the past decade.

The discussion shifts to the practical applications of their technology, with Liu highlighting how their solutions help reduce product returns and improve conversion rates for retailers. He explains that their technology can be integrated via API or SDK, making it accessible for both online and in-store implementations.

Personal Commentary and Analysis

This episode reveals the significant strides made in beauty tech over the past decade. What’s particularly impressive is Perfect Corp’s focus on solving real business problems rather than just creating novelty experiences. Their approach to combining analytical AI with generative AI capabilities shows a sophisticated understanding of how to leverage different technologies for maximum impact.

Engaging the Audience

To experience Perfect Corp’s innovative solutions firsthand, listeners can visit www.perfectcorp.com and try their demo products. The company regularly releases new features and technologies, making it worth following their developments through their website and LinkedIn presence.

Final Thoughts

The intersection of AI, AR, and beauty tech represents a fascinating frontier in retail innovation. Perfect Corp’s decade-long journey demonstrates how persistent innovation and focus on practical applications can create transformative solutions for both retailers and consumers.

Listen to more episodes about the latest in retail innovation here

Katherine Lehman

Return Bear Transforms Global E-commerce Returns Management at Shop Talk

In this insightful episode of Talk Commerce’s Shop Talk series, host Brent Peterson sits down with Katherine Lehman, Chief Marketing Officer at Return Bear, and Isaac Morey from Content Cucumber. The conversation centers on the complexities of cross-border returns in e-commerce and how Return Bear is revolutionizing the process while prioritizing sustainability and customer experience.

Key Takeaways

  • Forward fulfillment strategy eliminates unnecessary cross-border shipping
  • 60% cost savings through cross-border consolidation
  • 100% fraud reduction through manual verification processes
  • Sustainability focus through resale and donation programs
  • Integration capabilities with existing RMA solutions
  • Customer retention through improved return experiences

About Katherine Lehman

Katherine Lehman serves as the Chief Marketing Officer at Return Bear, bringing decades of experience in brand and technology companies. Her dual passion for shopping and sustainability drives her commitment to making returns more profitable for retailers while maintaining environmental consciousness. At Return Bear, she leads initiatives to transform the returns experience into a more delightful process for customers while ensuring profitability for merchants.

Detailed Episode Summary

The conversation begins with an exploration of Return Bear’s unique position in handling cross-border returns between major markets, including the US, Canada, UK, and their recent expansion into Australia. Katherine explains their innovative approach to managing returns across international borders, highlighting their role as a global 4PL provider.

A significant focus of the discussion centers on Return Bear’s forward fulfillment strategy. Instead of shipping returned items back to their origin country, the company maintains the inventory in the destination market for future sales. This approach proves particularly valuable for seasonal fashion items, where approximately 20% of inventory is typically tied up in returns.

The dialogue shifts to the challenges of cross-border returns, particularly regarding customs, duties, and tariffs. Return Bear’s solution involves both software capabilities and physical logistics facilities, creating a comprehensive system that simplifies the complex process of international returns.

Katherine emphasizes the importance of customer experience in returns management, noting that poor return experiences can significantly impact customer retention. The company’s approach to verification remains deliberately human-centric, achieving 100% fraud reduction without relying on AI solutions.

Personal Commentary and Analysis

The episode reveals a crucial gap in the e-commerce ecosystem that Return Bear effectively addresses. While much attention has been paid to optimizing the forward logistics of cross-border e-commerce, the reverse logistics have remained a significant pain point for both retailers and consumers. Return Bear’s approach not only solves operational challenges but also addresses environmental concerns through smart inventory management.

Memorable Quotes

“We like to call ourselves a global 4PL to solve all that problems on the cross-border piece so that it’s not as expensive to get your stuff back across those borders.” – Katherine Lehman

“At any given time, 20% of your inventory for a fashion brand is stuck in returns.” – Katherine Lehman

“To put it bluntly, how do we not piss off our customers?” – Katherine Lehman on the core focus of returns management

Engaging the Audience

To learn more about revolutionizing your cross-border returns process and improving customer satisfaction, listen to the full episode of Talk Commerce. Subscribe to stay updated on the latest developments in e-commerce logistics and customer experience management.

Final Thoughts

The future of e-commerce returns lies in creating seamless, sustainable solutions that benefit both retailers and consumers. As cross-border shopping continues to grow, Return Bear’s innovative approach sets a new standard for returns management in the global marketplace.

Listen to more episodes about the latest in Ecommerce innovations here

Brynn Snyder

Slate Flosser Leads the Electric Dental Care Revolution with founder Brynn Snyder

I recently had the pleasure of speaking with Brynn Snyder, the innovative founder of Slate Flosser. What started as a solution to dental anxiety has evolved into a groundbreaking oral health company that’s changing how we think about flossing.

The Genesis of Slate Flosser: A Family’s Mission

Brynn’s journey is fascinating – from her background in industrial design at BYU to collaborating with her husband, Danny Snyder, a practicing dentist. Their mission began when Dr. Snyder noticed a concerning pattern: patient anxiety in the dental chair often stemmed from poor flossing habits. This observation sparked an idea that would eventually revolutionize oral care.

Innovation Meets Dental Health

What impressed me most during our conversation was the thoughtful engineering behind Slate Flosser. The device isn’t just another dental tool – it’s a carefully designed three-in-one solution that incorporates:

  • Sonic vibration technology with strategically placed motors
  • Special triangular designs that reach crucial embrasure areas
  • An integrated tongue scraper
  • Innovative bristles and ribs that make plaque removal visible

From Kickstarter Success to Market Growth

Brynn shared their remarkable journey from concept to market. Their Kickstarter campaign in 2021 was a testament to the product’s potential, raising nearly $200,000 in just 30 days. What really caught my attention was their commitment to testing – they manufactured 500 units before the campaign to ensure dental professional approval.

The Impact on Oral Health Habits

The statistics Brynn shared were eye-opening. Their Kickstarter users reported an impressive 85% compliance rate with flossing 5-7 days per week. As someone who admits to being inconsistent with flossing, I found their approach to habit formation particularly interesting, focusing on:

  • Visibility (keeping the flosser next to your toothbrush)
  • Positive feedback through sonic vibrations
  • Regular reminders
  • Making the process easier and more enjoyable

A Growing Impact on Community and Health

Beyond product innovation, Slate Flosser is making a difference in their community. Based in Spokane, Washington, they’ve created employment opportunities for the local refugee community through their fulfillment operations. They’re also passionate about educating people about the crucial link between oral health and overall wellness – including the startling connection between gum disease and dementia risk.

The Bottom Line

My conversation with Brynn revealed how innovation in oral care can go beyond just creating new products – it’s about making essential health practices more accessible and enjoyable for everyone. Whether you’re using traditional floss, water flossers, or Slate Flosser’s innovative solution, the key message remains: regular flossing is crucial for both oral and overall health.

Want to learn more about this revolutionary approach to oral care? Listen to the full episode of Talk Commerce with Brynn Snyder, and check out Slate Flosser’s products at SlateFlosser.com.

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Sean Simon

Blurbs.ai is Reimagining the Tech Vendor Discovery Process

I recently had an enlightening conversation at eTail Palm Springs with Sean Simon, a 30-year veteran in e-commerce and marketing, and founder of Blurbs.ai, who’s revolutionizing how brands and vendors connect through his platform, Blurbs.ai. What struck me most about our discussion was how Sean and his team are solving a problem that’s plagued the e-commerce industry for years: the overwhelming complexity of finding and evaluating the right technology vendors.

The Evolution from Matchmaking to AI-Powered Discovery

Sean’s journey began five years ago when he co-founded Cogent, a consultancy focused on connecting brands with vendors. This experience led to a crucial insight: both buyers and vendors needed a better way to find each other. The result? Blurbs.ai, a smart tech discovery platform that serves as a self-service version of their consultancy work.

Breaking Down the Barriers in Vendor Selection

During our conversation, Sean highlighted several key challenges in the current vendor selection process:

  • Buyers are overwhelmed by countless vendor emails and LinkedIn messages
  • Traditional RFI processes often miss crucial questions about long-term needs
  • Marketing buzzwords make it difficult to understand what vendors actually do
  • Small marketing teams lack resources for proper vendor research

The Blurbs.ai Solution: Simplicity Meets Efficiency

What I found particularly innovative about Blurbs.ai’s approach is their:

  1. Buzzword Decoder: They maintain a dropdown of industry buzzwords and translate vendor offerings into plain English
  2. Standardized RFI Process: 20 pre-vetted questions (10 standard, 10 category-specific)
  3. Anonymous Inquiry Feature: Allows buyers to ask questions without entering the sales cycle
  4. Free Access for Buyers: Making the platform accessible to all brands

AI in Vendor Discovery: A Balanced Approach

In our discussion about AI, Sean shared an interesting perspective on its role in vendor selection. While Blurbs.ai incorporates AI elements, they emphasize the importance of human expertise in curating and validating information. As Sean noted, “We’ve been doing this for 30+ years… we know what’s real and what’s not.”

The Future of Vendor Discovery

One of the most exciting developments Sean shared was their integration with major industry events. For instance, they’ve created a special eTail West banner on their homepage, listing all participating vendors to help attendees plan their conversations more effectively.

Closing Thoughts

As someone who’s been in the e-commerce space for years, I’m excited about how Blurbs.ai is transforming the vendor discovery process. Sean’s platform addresses a critical need in our industry: making technology vendor selection more transparent, efficient, and accessible for brands of all sizes.

Want to hear more insights from Sean and learn about the future of vendor discovery? Listen to the full episode of Talk Commerce, where we dive deeper into these topics and more.

Listen to more conversation about marketing innovations here.

Jason Grunberg

AI Shopping Agents Transform The Future of Retail with Jason Grunberg at eTail West

As your host of Talk Commerce, I recently had the pleasure of sitting down with Jason Grunberg, Chief Marketing Officer at Bluecore, during E-tail West in Palm Springs. Our conversation dove deep into one of the most transformative trends in e-commerce: the rise of agentic commerce.

The Evolution of AI in Consumer Experience

The way we interact with technology is rapidly changing. As Jason pointed out, consumers are already being conditioned to expect AI-powered experiences in their daily lives. From Google’s Gemini summaries to Amazon’s Rufus AI shopping assistant, these tools are becoming an integral part of our shopping journey. The frustration we feel when these AI features aren’t available speaks volumes about how quickly we’ve adapted to this new normal.

Different Flavors of AI Agents in Retail

During our discussion, Jason outlined several key types of AI agents that are reshaping retail:

  • AI Shopping Agents: These predictive tools answer customer questions and guide the path to purchase
  • Customer Support Agents: Automated systems that handle post-sale inquiries
  • Marketing Agents: AI-powered systems that handle audience segmentation and campaign creation
  • Sales Agents: Automated sales assistance tools

Personalization 2.0: The Human Element

One of my favorite insights from Jason was his personal perspective on automation versus human interaction. He shared a compelling example about shopping for his six-year-old daughter. While he’d welcome AI automation for routine purchases like seasonal basics, he values the human experience of shopping for special occasions, like vacation preparations. This highlights an important distinction: AI should enhance, not replace, meaningful shopping experiences.

The Future of Agent Interfaces

A fascinating point Jason raised is the potential future where consumers will have their own AI shopping agents that interface with retail brands’ AI systems. This raises important questions about:

  • Brand loyalty in an AI-mediated world
  • The role of traditional digital touchpoints (websites, apps, email)
  • Data privacy and consumer control
  • Universal API standards for AI agent communication

The Trust Factor

Perhaps one of the most crucial aspects we discussed was the issue of trust and data control. As Jason noted, consumers are increasingly aware of their data’s value and expect more control over how it’s used. This will likely lead to a future where consumers can grant or revoke AI access to their data based on how well retailers meet their expectations.

The rise of agentic commerce represents more than just a technological shift – it’s a fundamental change in how we think about shopping. As we wrapped up our conversation, Jason shared that Bluecore is already at the forefront of this transformation, working with major retailers like QVC and Evo to implement AI shopping assistants.

For those interested in exploring this technology, Bluecore is offering free trials and proof of concepts through June of this year. You can reach out to Jason directly at Jason.Grunberg@Bluecore.com or connect with him on LinkedIn.

The future of retail is being shaped by these AI innovations, and it’s clear that businesses need to start preparing for this agentic commerce revolution. The question isn’t if this transformation will happen, but how quickly retailers will adapt to meet evolving consumer expectations.

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Koloa Rum 'Iolani Palace

Koloa Rum Debuts Limited Heritage Collection for ‘Iolani Palace

Koloa Rum Company introduces The Hawaii Heritage Collection with a limited edition 6-year aged rum, supporting The Friends of ‘Iolani Palace while celebrating Hawaiian cultural legacy.

Paul Byrne

How Tech and AI Are Evolving with Razoyo’s Paul Byrne

As host of Talk Commerce, I recently had the pleasure of sitting down with Paul Byrne, founder and president of Razoyo, for an enlightening discussion about the evolving landscape of e-commerce, custom application development, and artificial intelligence. Paul’s journey from marketing executive to tech entrepreneur offers valuable insights into how the industry has transformed over the past 15 years.

From Marketing Maven to Tech Pioneer

Paul’s background is fascinating – starting as a chief marketing officer and working with major brands like PepsiCo, he eventually found his way into technology through becoming an e-commerce merchant. What began as consulting for ProStores merchants evolved into Razoyo, a company that now serves about 40 different customers across e-commerce and custom application development.

The DeepSeek Debate and AI Implications

One of the most compelling parts of our conversation centered on the recent DeepSeek controversy. Paul shared critical insights about this Chinese AI model that made headlines and temporarily impacted Nvidia’s stock price. He raised important concerns about:

  • The model’s apparent bias and information filtering
  • Questions about the claimed $6 million development cost
  • The reliability of training data and development timeline
  • Privacy and security implications for Western companies

Open Source Models and Local Computing

As we discussed the technical aspects, Paul demonstrated impressive knowledge about running AI models locally. He explained how tools like Llama allow users to run these models on their own machines without sending data back to external servers – a crucial consideration for privacy-conscious users and businesses.

The Future of AI Monetization

Looking ahead to the rest of 2024 and beyond, Paul shared his prediction that we’re entering the era of AI monetization. While current large language models (LLMs) still have limitations, particularly in programming applications, he believes we’ll see more practical and profitable applications emerging. As he puts it, “2025 is going to be the year of monetization of AI and it’s going to be explosive over the next two or three years.”

Razoyo’s Innovative Solutions

One of Razoyo’s notable contributions to the e-commerce space is their Automatic FFL service, a SaaS solution for online firearm merchants. This kind of specialized tool demonstrates how custom solutions can solve complex industry-specific challenges while maintaining compliance with regulations.

Final Thoughts

My conversation with Paul Byrne highlighted the rapid pace of change in our industry and the importance of staying adaptable. From his evolution as a marketing executive to a tech company founder, to his current role in steering Razoyo through the AI revolution, Paul’s insights remind us that success in tech requires constant learning and evolution.

Want to hear more? Listen to the full episode of Talk Commerce to get all the details about Paul’s journey, his thoughts on AI development, and his predictions for the future of tech. You can also connect with Paul directly on LinkedIn at /PWBYRNE or visit Razoyo.com to learn more about their services.

Listen to more conversations about the latest AI trends here

Mitsunaga Kikuchi and Rocco Baldasarre

Revolutionizing Digital Advertising Through Shirofune Automation at eTail Palm Springs

Let me start by saying how excited I am to share the insights from my recent conversation at eTail Palm Springs with two remarkable leaders in the digital advertising space. I had the pleasure of sitting down with Mitsunaga Kikuchi, CEO, and Rocco Baldasarre from Shirofune, a company that’s making waves in the advertising automation industry.

The Genesis of Shirofune: Solving Real-World Marketing Challenges

One of the most fascinating aspects of our discussion was learning about how Shirofune came to be. As your host, I’ve seen many advertising solutions come and go, but what struck me about Shirofune’s approach was their laser focus on solving real pain points in digital advertising management.

Breaking Down the Automation Revolution

During our conversation, Mitsu shared valuable insights about how Shirofune’s platform is transforming the way businesses handle their digital advertising. The automated system they’ve developed doesn’t just save time – it’s fundamentally changing how marketers approach their campaigns.

The Global Impact: From Japan to International Markets

Rocco Baldasarra offered fascinating perspectives on Shirofune’s expansion from its Japanese roots to the global market. As someone who’s been in the ecommerce space for years, I was particularly impressed by their strategic approach to international growth while maintaining the core values that made them successful in Japan.

Looking Ahead: The Future of Automated Advertising

Let me share one of my key takeaways from this enlightening discussion: the future of digital advertising lies in intelligent automation. Both Mitsu and Rocco emphasized how Shirofune is positioning itself at the forefront of this evolution, and I couldn’t agree more with their vision.

My Personal Take

As your host, I’ve seen countless advertising solutions, but what makes Shirofune stand out is their commitment to solving real problems that marketers face daily. The insights shared by Mitsu and Rocco during our conversation highlighted how automation, when done right, can truly transform business operations.

This conversation with Mitsu Kikuchi and Rocco Baldasarra was truly eye-opening, offering valuable insights into the future of digital advertising automation. If you found these insights valuable, I encourage you to listen to the full episode of Talk Commerce for even more detailed discussion about Shirofune’s innovative approach to digital advertising automation.

Want to learn more? Listen to the full episode on your favorite podcast platform, and don’t forget to subscribe to Talk Commerce for more engaging conversations about the future of ecommerce and digital marketing.

Marianela Nanninga

Revolutionizing Retail: How Commercial Robotics is Reshaping Customer Service with ToDo Robotics

Hey there, Brent Peterson here! On this exciting episode of Talk Commerce, I had the pleasure of sitting down with Marianela Nanninga, the innovative founder and CEO of ToDo Robotics. Her journey from spotting a simple serving robot in South Korea to deploying over 250 commercial robots across America is nothing short of remarkable.

The Entrepreneurial Spark

When Marianela shared her story of discovering that first robot in a South Korean restaurant, I couldn’t help but smile. It reminded me of how transformative moments in technology often start with a simple observation. She saw beyond the novelty of a slow-moving serving robot to envision a future where commercial robotics would revolutionize multiple industries.

Breaking Through Corporate Barriers

What struck me most about Marianela’s journey was her persistence. After developing a successful robotics program within a larger company, she faced rejection from the board. Instead of giving up, she recognized her unique position – she was the only one with the knowledge, experience, and vision to make it happen. This led to her founding ToDo Robotics, a decision that has proven transformative for the industry.

Real-World Applications

During our conversation, Marianela highlighted several key applications:

  • Restaurant Service: The Bellabot serves as a reliable food runner, supporting (not replacing) wait staff
  • Commercial Cleaning: Industrial-scale robots handling 20,000 square feet per hour
  • Cooking Systems: Automated woks ensuring consistency in institutional kitchens
  • Senior Living Support: Robots facilitating telemedicine and resident check-ins

The Human Element

One aspect I particularly appreciated was Marianela’s emphasis on workforce development. As she explained, “We’re not replacing workers; we’re upgrading their skills.” The story of a housekeeper proudly becoming a robot operator perfectly illustrates this transformation.

Looking Ahead

The future of commercial robotics is bright but measured. Marianela’s practical approach to AI integration – preferring simplified language models over complex chatty systems – shows a deep understanding of what businesses and customers actually need.

Personal Takeaway

As someone who’s witnessed numerous technological transitions in commerce, I find Marianela’s approach refreshingly practical. It’s not about robots taking over; it’s about making businesses more efficient and jobs more sustainable.

Final Thoughts

This episode of Talk Commerce reinforced my belief that the future of retail and service industries lies in finding the right balance between human touch and technological efficiency. Marianela’s vision of robots as assistants rather than replacements sets a positive trajectory for the industry.

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