Gen Furukawa

Shopify Quizzes – Unlocking Sales and Personalized Marketing with Gen Furukawa

In this episode of the Talk Commerce Podcast, hosts Brent and Jackie are joined by Gen Furukawa, co-founder of Prehook, a company specializing in creating quizzes for Shopify stores. With years of experience in the e-commerce SaaS space, Gen shares his insights on how quizzes can lead to increased sales, personalized marketing, and better customer engagement.

Key Points:

The journey from Amazon to Shopify: Gen shares his experience transitioning from working at Jungle Scout, an Amazon product research tool, to focusing on Shopify and its unique e-commerce opportunities. The power of quizzes: Gen explains how quizzes can help Shopify store owners learn more about their customers’ challenges, interests, preferences, and goals, ultimately leading to better product recommendations and improved conversion rates.

Zero-party data and its importance: Gen breaks down the concept of zero-party data, its advantages over first-party data, and how it enables brands to create more personalized and engaging marketing strategies.

Navigating the digital landscape: With the introduction of iOS 14.5, it’s become harder for brands to track customer activity across the internet. Gen discusses the increasing importance of capturing leads and building direct relationships with customers via quizzes and zero-party data.

TalkCommerce Who are the Google Quality Rater guidelines for

Who are the Google Quality Rater guidelines for?

Have you ever wondered how Google decides which websites to show at the top of its search results? The answer lies, in part, with the Google Quality Rater Guidelines. These guidelines, developed by Google, provide a framework for evaluating the quality of search results and are used by human raters to assess the relevance and usefulness of websites. In this article, we’ll demystify the Google Quality Rater Guidelines and provide insight into how they impact search results, as well as tips for webmasters to ensure their websites meet the guidelines.

What Do Crickets Eat

What Do Crickets Eat? Unraveling the Mystery of Cricket Diets

From backyard songs to exotic pets, crickets have captured our attention in various ways. But have you ever stopped to wonder what these chirping insects eat? In this article, we dive into the captivating world of cricket diets, discussing their preferred food sources and the vital role they play in maintaining a healthy ecosystem. Get ready for an enthralling journey into the world of crickets!

Why Your Product Display Page Holds the Key to SEO Success

Why Your Product Display Page Holds the Key to SEO Success

A well-optimized PDP can improve your search engine rankings, increase click-through rates, and ultimately drive more sales. In this article, we’ll explore the key elements of a successful PDP and how you can optimize it to improve your SEO. Whether you’re an e-commerce business or a service-based company, understanding the importance of your PDP is essential for digital marketing success. So let’s dive in and discover how to make the most of this vital page on your website.

Talk Commerce Terri-zilla A Pawsitively Roaring Adventure

Terri-zilla: The Lost Films of Jakku Rasseru Teria

Once thought to be lost forever, the cinematic gem “Terri-zilla: A Pawsitively Roaring Adventure” has been rediscovered in the dusty archives of a forgotten film vault. This preposterous piece of film history combines the thrilling action of Godzilla with the irresistible charm of a Jack Russell Terrier.