Have you thought about an influencer for your brand? What does it mean to have an influencer and how do you pay them? (If anything?) Cody Wittock helps us understand how influencers can help you in your business and how important they are to build your brand.
Imagine 10 years ago, you are standing in your kitchen and you say "Alexa order more dried lima beans". I know what you are saying. Who eats lima beans? Would you have imagined then that this is a reality? Brent and Dick overview where the future of commerce is going. And it's V but not virtual, that's V for Voice Commerce.
In mid-2019 Jay made the difficult decision to switch Fera’s focus to something new: PRODUCT REVIEWS. With all the FAKE and fraudulent stories, he believed that merchants needed to help to show the world that they’re legit. To support his new focus he added automated review requests,
Offering a discount isn't always the best idea when enticing people to buy. Andrew walks us through how offering donations and giving to charity instead of discount codes increases your conversion rate. We discuss why discounts are problematic for the long-term profitability of a business and how brands are embracing the move towards social good.
But as a brand growth strategist who’s worked with many of those big brands, Maureen Mwangi knows first-hand that they didn’t get where they are today through trial and error or piecing together fragmented strategies. She uses the data that companies already possess to develop a growth strategy.
We talk about the reasons why entrepreneurs need to hire a marketing agency some of the benefits and ROI they will get in return. This is a very informative episode for merchants and agencies. We also discuss how diversity helps us all be better business owners.
Howard helps executives win in today's digital world. He is Wall Street Journal's best-selling author of "Winning Digital Customers, The Antidote to Irrelevance". Howard has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG. As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age.