Author: Brent W. Peterson
Author
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Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.
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While the rise of online shopping pushed many brands into the next frontier of marketing and customer service, retail salespeople were still confined to the in-store... Read more.
If you have an online store, you will most likely have someone helping you customize it. We call those people "Developers," and they help make merchants' lives easier... Read more.
When it comes to running your business, you need to find the right balance between structure and chaos.... Read more.
Product information management, or PIM, is a set of processes and technologies used by merchants and brands to help manage the information related to their products... Read more.
There are three critical assets that any merchant, brand, manufacturer, or commerce business has.
Customers.
Employees.
Products.... Read more.
Entrepreneurs are aiming at a hundred different things at once. They're scrambling to accomplish and grow their objectives, but they're facing a lot of headwinds.... Read more.
Developer communities are a great way to drive the adoption of your products in the long term. They help you understand user behavior and build more valuable products... Read more.
BigCommerce is Open SaaS means building a great community around it. Heather and Brent talk about the growing BigCommerce community and how to get involved.... Read more.
What is a healthy ecosystem? Is it with a platform that only focuses on large enterprise clients like the fortune 500?... Read more.
Email segmentation is not a new marketing technique. However, it has become an essential tool for businesses to target their customers with relevant and timely messages.... Read more.