SAN RAFAEL, Calif. (January 7, 2025) – The fusion of premium organic nutrition and world-class winter sports takes center stage as JAMBAR®, the artisanal organic energy bar company, announces a groundbreaking three-year partnership with the legendary Aspen Snowmass resort. This strategic alliance positions JAMBAR as the official Energy Bar Affiliate Partner across all four mountain resorts, marking a significant milestone for both brands.
A Partnership Built on Excellence
The collaboration unites two powerhouses in their respective fields. JAMBAR, founded by Jennifer Maxwell—the innovative mind behind the original PowerBar®—brings its commitment to organic, whole-food nutrition to Aspen Snowmass, a resort that has been setting winter sports standards since 1946.
Strategic Distribution Across Four Mountains
The partnership introduces JAMBAR products at more than 18 strategic locations throughout Aspen Mountain, Aspen Highlands, Buttermilk, and Snowmass. Visitors will find these nutritious energy bars at mountain dining facilities and Four Mountain Sports rental locations, ensuring easy access for athletes and outdoor enthusiasts.
Innovation Meets Tradition
The Science Behind the Snack
Each JAMBAR product reflects Maxwell’s expertise as a food scientist, featuring 10 grams of protein and essential fiber. The bars maintain their integrity in extreme mountain conditions, neither freezing nor crumbling, making them ideal for ski enthusiasts.
Flavor Selection for Every Palate
The brand offers five distinct flavors:
- Chocolate Cha Cha
- Malt Nut Melody
- Jammin’ Jazzleberry
- Musical Mango
- Tropical Trio
Impact on E-commerce and Retail Strategy
For online retailers and e-commerce businesses in the outdoor sports sector, this partnership demonstrates the growing importance of aligning with established resort destinations. The strategic placement at high-traffic locations provides valuable insights into omnichannel distribution strategies.
Community Engagement and Event Integration
The partnership extends beyond product placement, featuring JAMBAR as an official partner at four prestigious Aspen Snowmass events:
Summit for Life
An uphill challenge covering 3,627 vertical feet, supporting organ donation awareness
Highlands Inferno
A prestigious race hosted by Aspen Highlands Ski Patrol
Battle in the Bowl
An elite competition showcasing athletic prowess in Highland Bowl
Audi Power of 4 Race Series
A comprehensive endurance challenge across all four mountains
Sustainable Business Practices
JAMBAR’s commitment to sustainability aligns with modern e-commerce trends. As a woman-owned business, the company donates 50% of after-tax profits to music and active living initiatives, setting new standards for corporate responsibility in the CPG sector.
Future Growth Trajectory
“This partnership represents a summit in our company’s growth,” states Jennifer Maxwell, emphasizing JAMBAR’s mission to provide premium nutrition for both weekend warriors and elite athletes. The collaboration positions both brands for sustained growth in the active lifestyle market.
Listen to Brent’s interview of Jambar Founder Jennifer Maxwell here
Read more info about Jambar here
