Kalaheo, Kaua’i, Hawai’i (April 10, 2025) – The intersection of cultural preservation and premium spirits takes an innovative turn as Koloa Rum Company unveils its groundbreaking Hawaii Heritage Collection. This new initiative marks a significant milestone in the company’s mission to blend traditional Hawaiian craftsmanship with modern-day spirits excellence.
A Royal Partnership
The inaugural release features an exceptional Limited Edition 6-Year Old Aged Rum, created in collaboration with The Friends of ‘Iolani Palace. This partnership represents more than just a premium spirits launch – it embodies a commitment to preserving Hawaii’s royal heritage through sustainable business practices.
The connection between Hawaii’s first licensed Kaua’i distillery and the historic ‘Iolani Palace creates a bridge between the islands’ past and present. Built in 1882 by King Kalakaua, ‘Iolani Palace stands as a testament to Hawaii’s royal legacy, now maintained and preserved by The Friends of ‘Iolani Palace since 1966.
Craftsmanship Meets Cultural Heritage
At the heart of this release lies an expertly crafted spirit that showcases Koloa’s mastery of traditional Hawaiian distillation techniques. The limited edition rum combines pure cane sugar with pristine rainwater from Mount Wai’ale’ale, aging for six years in charred American White Oak barrels to achieve its distinctive character.
The result is a sophisticated flavor profile featuring:
- Fragrant sugarcane notes
- Mellow oak undertones
- Subtle orange peel accents
- Hints of nuttiness
- A bold yet smooth finish
Digital Commerce and Distribution Strategy
For e-commerce retailers and spirits merchants, this release presents a unique opportunity within the premium spirits market. With only 1,000 bottles available exclusively in Hawaii, the limited availability creates a compelling scarcity model that drives both digital engagement and in-store traffic.
Retail Availability
The exclusive distribution strategy includes select locations:
- Koloa Rum Company Store
- Costco
- Tamura’s
- Living Foods
- Valor Bar
- Dole Plantation
- Ewa Pantry
- Volcano House
- Kona Wine Market
Global Market Impact
Since its 2009 establishment, Koloa Rum has expanded beyond Hawaiian shores to reach markets across:
- Western Canada
- European nations (Italy, Germany, Austria, Czech Republic, France, UK, Ukraine)
- Asia (Japan)
This international presence positions the Hawaii Heritage Collection as a potential blueprint for future heritage-focused premium spirits launches in the global marketplace.
Future Forward
Bob Gunter, President & CEO of Koloa Rum Company, emphasizes the deeper significance of this launch: “This special release transcends traditional product offerings, representing a celebration of our island’s cultural pride while actively contributing to landmark preservation.”
As the spirits industry increasingly embraces digital transformation, this initiative demonstrates how traditional craft distilleries can leverage e-commerce platforms while maintaining strong connections to cultural heritage and local communities.
Read more about what’s new in the retail space here.
