Author: Brent W. Peterson
While the rise of online shopping pushed many brands into the next frontier of marketing and customer service, retail salespeople were still confined to the in-... Read more.
If you have an online store, you will most likely have someone helping you customize it. We call those people "Developers," and they help make merchants' lives ... Read more.
When it comes to running your business, you need to find the right balance between structure and chaos.... Read more.
Product information management, or PIM, is a set of processes and technologies used by merchants and brands to help manage the information related to their prod... Read more.
There are three critical assets that any merchant, brand, manufacturer, or commerce business has.
Customers.
Employees.
Products.... Read more.
Entrepreneurs are aiming at a hundred different things at once. They're scrambling to accomplish and grow their objectives, but they're facing a lot of headwind... Read more.
Developer communities are a great way to drive the adoption of your products in the long term. They help you understand user behavior and build more valuable pr... Read more.
BigCommerce is Open SaaS means building a great community around it. Heather and Brent talk about the growing BigCommerce community and how to get involved.... Read more.
What is a healthy ecosystem? Is it with a platform that only focuses on large enterprise clients like the fortune 500?... Read more.
Email segmentation is not a new marketing technique. However, it has become an essential tool for businesses to target their customers with relevant and timely ... Read more.