SAN FRANCISCO and LAS VEGAS (SHOPTALK) — March 25, 2025 — In a landscape where retail media spending is projected to reach $165 billion this year, Constructor has unveiled its game-changing Retail Media Suite, featuring an innovative Sponsored Listings platform that transforms how retailers deliver personalized advertising experiences to online shoppers.
The Evolution of Retail Media Networks
The digital retail space faces a crucial challenge: balancing advertiser demands with customer experience. Traditional sponsored product placements often miss the mark, showing irrelevant ads that frustrate shoppers and waste advertising budgets. Constructor’s new solution addresses this fundamental problem by seamlessly integrating personalization into sponsored content.
Merging AI and Commerce for Enhanced Shopping Experiences
Constructor’s platform leverages advanced AI algorithms to ensure sponsored listings complement rather than compete with organic search results. The system analyzes shopper behavior in real-time, delivering personalized recommendations that align with user intent and preferences.
Smart Revenue Optimization
The platform’s distinctive approach optimizes both organic and sponsored content simultaneously, ensuring ad placements enhance rather than disrupt the shopping journey. This dual optimization strategy has already demonstrated impressive results, with European retailer home24 projecting seven-figure increases in ad revenue within their first year of implementation.
Advertiser Control and Transparency
Constructor’s solution provides advertisers with:
- Real-time performance analytics
- Dynamic bid management capabilities
- Strategic placement opportunities
- Automated optimization tools
Impact on E-commerce Operations
For online retailers, the Retail Media Suite offers unprecedented control over their advertising ecosystem. The platform enables:
- Flexible ad supply management
- Integrated campaign monitoring
- Revenue optimization across organic and sponsored content
- Data-driven pricing insights
Technology Innovation
“Retail media isn’t just a billboard you can sell to the highest bidder,” explains Constructor CEO Eli Finkelshteyn. “It’s a core part of the user experience for a retailer. The best retail media results are those a shopper is happy to see and wants to interact with.”
Future of Digital Retail
Constructor’s innovation arrives at a crucial moment in e-commerce evolution, as retailers seek more sophisticated ways to monetize their digital properties while maintaining customer satisfaction. The platform’s success with home24 demonstrates the potential for retailers to significantly boost revenue without compromising user experience.
The retail media transformation continues as Constructor showcases its full platform capabilities at Shoptalk Spring in Las Vegas, marking a new chapter in personalized e-commerce advertising.
Constructor will showcase its full platform, including Sponsored Listings, at Shoptalk Spring, March 25-27, at the Mandalay Bay, Las Vegas. Visit the company at booth #1750, or sign up to book a demo.
During the show, Constructor executives will also lead the following discussions at Shoptalk’s Techtalks Stage, powered by Constructor.
- “Minimizing the Tradeoff: Balancing Retail Media ROI with a Seamless Brand Experience” (Tuesday, March 25, from 11:40 a.m. to 12 p.m. PT, with Eli Finkelshteyn, CEO, Constructor)
- “Beyond Relevance: How Search Attractiveness is Redefining Ecommerce Success” (Wednesday, March 26, from 2:10 to 2:30p.m. PT, with Dan Buczaczer, VP of marketing, Constructor)
Find more conversations from Shoptalk here
