Sessions
The last couple of years of eTail have been a little slow and because of the pandemic, non-existant. I was excited to hear that the sponsorships sold out and even booth space was at a premium at the event.
I made the mistake at ShopTalk of not pre-planning meetings and I ended up being a little scattered at the event. This year I gave out my calendar to anyone who wanted to book a meeting. The result was the opposite. I was so busy meeting people that I only got to a few sessions.
I did meet with iIntellimize and Guy Yalif had a great presentation about how to optimize conversion by leveraging their tool and going way beyond A/B testing – which is necessary if you want to see real results.
I had a chance to sit through Susy Schoenberg’s session on how retailers can leverage sustainability to increase brand activation and loyalty.
Bernadette Nixon had a comprehensive presentation on how hybrid customer experiences drive retailers’ success and how search plays a key role in the post-pandemic period.
Finally, Irene Sibaja from Treasure Data’s keynote about Strategies and Tactics to Increase Customer Loyalty and Profits using data and insights.
What was it all about?
Besides some of the commerce platforms like BigCommerce and Adobe there was a common theme around machine learning. Lots of companies leveraging AI and collecting and using the data.
Conversion Rate Optizmation (CRO) continues to be a strong driver for services. This includes optiziging your paid ad spending and using AI to help.
Swiftly has a great new service around retail customer loyalty. Many traditional retailers who had royalty programs at the POS now are moving to online.
Some questions asked
(And maybe not answered)
What are key Omnichannel metrics and how to leverage them for overall business success
What drives Customer retention beyond discounts and promotions: an omnichannel user experience
Headless E-Commerce and how to leverage it to improve e-commerce conversion
Summary
This was my first eTail conference and it delivered.
