Articles & Podcast Episodes

Jisse Reitsma

Mage Open Source Community Alliance with Jisse Reitsma

Today I have Jisse Reitsma from Yireo. Jisse and I have an open conversation around Mage Open Source Community Alliance and some reactions to the letter. We talk about the reaction from the Magento Association and talk a little about what could make it better. If you are interested in talking about this subject, please reach out to brent@brentwpeterson

The community is in charge of the innovation, and the Magento association should bring it out. @jissereitsma #MOSCA Share on X Brent Peterson: “The real beauty of our community is the innovations that happen.” @jissereitsma #MOSCA Share on X

Summary

The discussion on this week’s podcast focuses on the current issues developers are facing with Adobe and Magento. Two main issues discussed were the transparency of Adobe and the monolith and modularity dichotomy.

The MOSCA open letter challenges them to make the changes they want to see now instead of waiting and talking. @JisseReitsma #MOSCA Share on X

The Mage Open Source Community Alliance (MOSCA) open letter to the community sought to show that developers care about the Adobe products and believe that the open-source code that drives their products is neglected. Developers are accustomed to accessing a roadmap of the software shared with the broader community, which shows transparency, and some don’t believe that they are receiving that transparency with Magento.

It is believed that open source development lies in the hands of developers, and instead of just talking about the changes that they want to see, they can make it happen. That is one point that the open letter drove home. However, at this point, the change seems to be happening without actually any organization.

An important question in all this discussion is if there is indeed a split, who would own the trademark? Who is going to be the owner of the source codes? Who will be responsible for fixing the bugs as they arise?

If Adobe is not becoming more transparent in their decision-making, if there’s not a roadmap being published upon opensource, assuming that there is one, then actually the community will not see which way the whole Magento opensource thing is growing. Then, in the end, that’s going to mean that many people are just so unsure about a fundamental something that they’re either going to leave or create a fork or are going to stick with even Magento one. And that’s the direction we don’t want to go to. Something needs to change.

If Adobe is not becoming more transparent in their decision-making, if there's not a roadmap being published upon opensource, the community will not see how Magento is going. In the end, that's going to mean that a lot of people are… Share on X

While some developers believe there is no need for a monolith, others believe it is functional. The proposed decomposition of the monolith by Magento does not leave developers with a choice. It is suggested that developers be given an option to decide whether or not they want to go the route of the monolith or modularity. It boils down to deprecating or not deprecating.

There are a lot of Magento merchants that use the software, and a lot of those merchants feel uneasy about where their version of Magento is going. A question that they have is if Magento gets more complicated, does that mean that it would get more expensive for them to run their store?

Some proposed solutions to having Adobe communicate and be more transparent with the community are having a monthly bulletin, utilizing social media, and employing a social media and marketing committee to keep the community informed. This way, developers could openly share their ideas and grow on them like trading at a bazaar. What is currently happening is that the discussion is taking place in a cathedral manner. There’s a lot of conversing and what comes out is a filtered down smooth message that doesn’t have teeth and is unopinionated. The beauty is that the community is in charge of the innovation, and the Magento association should bring it out.

What it comes down to is just more communication and transparency from Adobe would solve these problems.

More quotes from the Podcast:

Please tweet:

The modularity is like the solution to the decomposition of the monolith. @jissereitsma #MOSCA Share on X Brent Peterson: "What we're coming down to is more communication and transparency from Adobe." @jissereitsma #MOSCA Share on X The goal shouldn't be to make Magento more complex by adding new architectures and whatever, but rather to make it less complex @jissereitsma #MOSCA Share on X Brent Peterson: "The open-source, which is the bulk of the installs of Magento, has a large influence on where the code is going. Adobe cannot continue to influence the code in an enterprise manner. That further alienates the… Share on X Adobe needs to listen to all of this feedback and see how that could be fitting into the more significant board portion of the story. @jissereitsma #MOSCA Share on X If the source code is not living up to its expectations, everyone will simply leave. @jissereitsma #MOSCA Share on X Brent Peterson: “Let's educate people about monolith, microservices, and isolated services. Let's help people make educated decisions about these things, point them in the right direction, and start building content around that.”… Share on X
Thien-Lan Weber

The Magento Community Alliance with Thien-Lan Weber

This week we interview Thien-Lan Weber and talk about the open letter that was posted on Sept 14th from the Mage Open Source Community Alliance.

https://www.mage-os.community/blog/the-future-of-magento

The letter is creating quite the buzz in the community and already has more than 1300 signatures (As of Sept 17th). We talk about where Magento Open Source is headed and what this means, especially to merchants.

We go into OneStepCheckout and some real numbers that help merchants decrease cart abandonment. (If you don’t measure you don’t know) We also talk about the reason why One Step Checkout has adopted Shopware as its 2nd platform.

Show notes:

Hyva + OneStepCheckout live store: haardenexpert.nl

https://blog.onestepcheckout.com/2021/08/hyva-onestepcheckout-partnership-improved-magento-2-experience/

Examples of recent Magento 2 stores

Link to my rock band videos

South Attitude Youtube channel

Anna Völkl

Anna Völkl | Developer Life

This week we interview Anna Völkl. Anna is the lead Magento developer and release manager at Economics the leading Magento agency in Austria. We dive into a great discussion about Magento security and tools merchants should use to help secure their Magento store. We talk about a day in the life of a Magento developer and Anna shares some of her passion around the Red Cross. We discuss the Magento community and the re-opening of Magento events someday. We all miss them!

This episode was recorded on July 21st, 2021

Howard Tiersky

Howard Tiersky | Digital Transformation

This week we interview Howard Tiersky, the CEO of From – The Digital Transformation Agency. Howard helps executives win in today’s digital world. He is Wall Street Journal’s best-selling author of “Winning Digital Customers, The Antidote to Irrelevance”. Howard has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG. As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age.


We have a great conversation around the digital experience, how customers navigate it and what a business owner should do to stay relevant in today’s world.
https://wdc.ht/order

Danny Verkade

The Dream Job for a Developer, Hyva Projects with Danny Verkade

This week we interview Danny Verkade with Cream. Danny is the CTO of Cream, a leading Magento agency in the Netherlands. He is also on the Magento Association Board.

We discuss his experience with the new Hyva theme and how it fits into the Magento ecosystem. We go over some of the tools that merchants can use to constantly evaluate the performance of their website. We talk about how someone can easily get into Hyva and why they should!

We finish up with some conversation about the Magento Association and the future of events, big and small. Hyva website delivered: https://vollebregtaanhangwagens.nl Reading: https://techcrunch.com

This episode was recorded on July 21st, 2021

Rachel Fefer | Gorgias

Creating a great customer experience with Rachel Fefer | Gorgias

Rachel talks about customer experience and how ecommerce merchants need to “Step up their game” for customer experience online. We go over some real-life examples of great and not-so-great customer experiences.

Yoav Kutner | Oro Commerce

Yoav Kutner | Oro Commerce

This week we interview Yoav Kutner. The co-founder of Varien, Magento, Akeneo, MageCore, and Oro Commerce. (What didn’t he found!)

He is a member of the Forbes Technology Council. We talk about the early history of Magento and go into the Oro Business Application Program. The BAP that Yoav developed is the foundation for many solutions on the market today. These include Oro CRM and Akeneo.

We talk about Oro Commerce and why it makes sense for a B2B company to use this platform. Yoav gives us some insight into his thinking on self-serve platforms and how to reduce any resistance to the B2B buyer journey. We discuss how different the journey is for B2B. Yoav gives us the three driving factors that ORO delivers.

This is a great episode and must be shared with all your friends and family. Even your grandparents will love this show.

This episode was recorded on August 13th, 2021

Neil Twa

Amazon FBA and starting a business with Neil Twa

This week we interview Neil Twa. Neil is an executive mentor to business owners responsible for over $100M in Collective FBA Sales. He has helped to launch, grow, and scale 7 and 8 figure, high ROI Brands. He is the CEO of Voltage Holdings which launches, operates, scales, and acquires ecommerce brands with a focus on Amazon FBA. He owns multiple ventures including Voltage Portfolios. His partners include Kevin Harrington, the original shark on the hit TV series Shark Tank and the inventor of the infomercial. He has sold 1000’s of products leading to over $5 Billion in sales. He focuses’ on buying ecommerce brands to take them direct-to-consumer across multiple channels. We discuss how you can get started on a new business selling on Amazon, with little to no experience, and how you can take your existing business to Amazon FBA and automate the delivery of your products. This is a great conversation around why a business needs to embrace all channels and even why a business needs to sell some branded products!

The Art of Ecommerce Debugging with Joseph Maxwell

This week we interview Joseph Maxwell and discuss his new book, “The Art of Ecommerce Debugging” The video version of the podcast includes an exclusive unboxing of the book. Joseph goes over his motivation for writing this book and how it will help developers be better developers!

Joseph discusses the mindset of resolving problems. We go over TAD (You can listen to know what that means). We talk about work-life balance and how Joseph handles this. We talk about documenting your code. Joseph gives his top 5 things developers should do. (Hint number one is XDebug). The one thing to double your productivity is XDEBUG! Joseph talks about Magento certifications and why this is so important. Why NOT get certified?

Joseph Maxwell: The are of Ecommerce Debugging

https://swiftotter.com/certifications/art-of-debugging#/

This episode was recorded on July 30th, 2021

Adobe Commerce and AWS

This week we host a panel with Amazon Web Services and Wagento on how Wagento was successful in launching more than 200 stores on AWS and Magento. Kenny Rajan – AWS Senior Solutions Architect runs us through the benefits of AWS and why you should host your Magento store on the AWS Platform.

Brent walks us through the solution that was brought to Universal Music Group to help launch 200 Magento stores in a short amount of time. If you are listening to the podcast, you can find the slides on the website at Talk-Commerce.com

This episode was recorded on July 7th, 2021