New York, NY
In a bid to accelerate its mission to drive the affordable, green energy system of the future, Octopus Energy has partnered with Storyblok, a modern content management system (CMS) designed to empower businesses to become market leaders. By leveraging Storyblok’s intuitive, scalable, and intelligent platform, Octopus Energy has significantly streamlined its content management processes, reduced its dependence on developers, and improved collaboration across teams.
The Challenge: Fragmented Content Management
Prior to adopting Storyblok, Octopus Energy’s content management setup was fragmented, slow, and heavily reliant on developer involvement. The company’s previous CMS lacked flexibility and customization options, making it difficult for content creators to produce and publish content efficiently. This led to a significant bottleneck in the company’s content workflow, hindering its ability to respond quickly to changing market conditions.
The Solution: Storyblok’s Centralized Content Management
Storyblok’s CMS has enabled Octopus Energy to centralize its content management, integrate all its platforms through APIs, and provide content creators with the tools they need to produce and publish content without developer support. The platform’s Visual Editor has been particularly instrumental in empowering content editors to make changes and see results in real-time, with no prior training required.
The Results: Faster Deployment, Reduced Dependence on Developers
Since adopting Storyblok, Octopus Energy has seen a significant reduction in its content deployment time. The company can now deploy website updates in just five minutes, and has reduced its dependence on developers by two-thirds. This has enabled the company to respond more quickly to changing market conditions and focus on driving its mission forward.
“The results have been impressive,” said Aaron Cawte, Senior Front-end Developer at Octopus Energy. “Storyblok’s Visual Editor has empowered our content editors to take ownership of their content, and our teams around the world have taken to it like ducks to water.”
A New Era of Collaboration
Storyblok’s CMS has also enabled Octopus Energy to improve collaboration across teams. With 19 teams across 6 business functions in 8 countries using the platform, the company can now create a website from scratch within two weeks and deploy updates in just five minutes. This level of collaboration has been instrumental in driving the company’s mission forward.
“Storyblok makes it possible for everyone on the team to be a part of your content efforts,” said Sascha Ploebst, VP of Sales at Storyblok. “Octopus Energy has seen firsthand why using a CMS that can be adopted by multiple teams, departments, and regions is a smart business decision.”
A Shared Vision for Efficiency
Octopus Energy’s commitment to efficiency and sustainability is reflected in its approach to content management. By centralizing its content with Storyblok, the company is experiencing the benefits of reusable content across all its platforms.
“Octopus Energy views energy in the same way we view content: it should be efficient and nothing should be wasted,” said Dominik Angerer, CEO and Co-Founder of Storyblok. “By partnering with Storyblok, Octopus Energy is able to drive its mission forward and create a more sustainable future for all.”
What’s Next?
Octopus Energy plans to continue using Storyblok for various projects, including the migration of over 1,000 pages from a legacy CMS and the expansion of its mobile app content. With Storyblok’s CMS, the company is well-equipped to drive its mission forward and create a more sustainable future for all.
The Future of Content Management
As the demand for efficient and sustainable content management solutions continues to grow, Storyblok is poised to play a leading role in shaping the future of the industry. With its intuitive, scalable, and intelligent platform, Storyblok is empowering businesses to become market leaders and drive their missions forward.
Resources
Read the Octopus Energy case study: https://www.storyblok.com/cs/octopus-energy
See other case studies: https://www.storyblok.com/case-studies
Learn more about Storyblok: https://www.storyblok.com
View Storyblok’s press kit: https://www.storyblok.com/press
