Brandbuilding
Posts tagged with Brandbuilding.
• Podcasts • 4 min
Scooping Success: Building a Household Brand with Shane Kaszyca
Host Brent Peterson chats with Shane Kaszyca, the VP of IT at Whisker—the innovative company behind the Litter-Robot. They discuss how Whisker transfo...
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• Podcasts • 3 min
Value-Based Marketing with Wordsmith Extraordinaire: Kristin N. Spencer
Kristen argues that creating customer avatars based solely on demographics can be exclusionary and doesn't resonate with younger generations who prior...
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