Businessstrategy
Posts tagged with Businessstrategy.
• Podcasts • 4 min
Why Your USP Isn't Working and How to Fix It with Chantal Cornelius
Instead of USPs, Chantal champions "standout strategies," focusing on how your customers want to feel when working with you. This customer-centric app...
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• Podcasts • 3 min
Live from Shoptoberfest: The Intersection of Culture and Commerce with Brian Lange
"Commerce is identity exchange. And I think this is really important because... When I give what I have to you in exchange for your hard-earned money,...
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• Podcasts • 3 min
Value-Based Marketing with Wordsmith Extraordinaire: Kristin N. Spencer
Kristen argues that creating customer avatars based solely on demographics can be exclusionary and doesn't resonate with younger generations who prior...
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