Consumer Behavior Archives

Understanding Consumer Behavior Through Literature: Key Insights from Books on Commerce and Marketing

August 21, 2024August 2, 2024 Brent W. Peterson

Consumer behavior is a multifaceted subject you can’t simply research, publish a book, and call it a day. There are so many approaches, strategies, and questions that no one can tell you the only way. However, the literature on commerce and marketing offers many valuable lessons about analyzing consumer behavior …

Amazon E-commerce Analysis: Navigating Through the Waves of Digital Retail Evolution

February 5, 2024 Brent W. Peterson

Amazon’s e-commerce traffic saw substantial growth from 71.7 billion visits in 2019 to 108.3 billion in 2023, representing a 33.81% increase over the 5-year period and reaching new heights in consumer engagement.

Transforming Digital Advertising: Less Is More and Relevance Is Key

November 16, 2023 Brent W. Peterson

As consumer behaviors evolve, the digital advertising strategies of retail brands must adapt. Quality, not quantity, should be of prime concern and focusing on fewer but highly relevant ads holds better promise for effective targeting.