Marketing Archives

Marketing for a Values-Driven World: A Deep Dive into Human Values with David Allison

July 5, 2023June 6, 2023

In this riveting episode of Talk Commerce, host Brent Peterson welcomes the renowned values activist and researcher David Allison.

The conversation revolves around Allison’s groundbreaking work on the Valuegraphics Project, his experiences with leading brands, and his upcoming book, “The Death of Demographics: Valuegraphic Marketing for a Values-Driven World”.

The podcast unfolds as Allison, known for leading a global human values research team, delves deep into the world of human values and the impact they have on everything we do. According to him, understanding these values can completely change our perspective on ourselves, those around us, and those we hope to engage with our work.

Throughout the conversation, Allison explains the inception of the Valuegraphics Project and its significant contribution to the world. This initiative marks the creation of the first-ever global inventory of core human values, covering a vast reach of 180 countries.

The project goes beyond theoretical conjectures; it converts values into a measurable business metric, assisting organizations to thrive in today’s values economy. As an accomplished speaker and author, Allison recalls some of his career’s noteworthy moments. Sharing the stage with Barack Obama at a conference in Spain, witnessing his books earn widespread acclaim, and seeing the inclusion of valuegraphics in marketing textbooks stand out as monumental milestones.

Listen to this enlightening episode as David Allison unravels the mysteries of human values, proving why we are all values-driven. Whether you’re a marketer, a leader, or simply a curious mind, you’ll walk away with a new perspective on values, demographics, and the dynamic world of modern commerce.

To connect with David Allison, follow him on LinkedIn or visit www.davidallisoninc.com and www.valuegraphics.com.

Retail Media Networks: The Future of B2B Advertising in a B2C World with Eboni Ryan

July 5, 2023May 23, 2023

In this insightful episode, we speak with Eboni Ryan, Head of Global Marketing at Digitalzone, who sheds light on the fascinating world of retail media networks. Initially birthed by retailers and now expanding across B2C industries, these platforms offer brands the unique opportunity to elevate their visibility within the consumer journey. Eboni uses Target as an example, illustrating how brands can boost their search results on retail platforms similarly to Google, but with a sharper focus on loyal customers. This creates a unique B2B dynamic as businesses aim to advertise on these platforms. However, while top brands often invest in these networks, the real challenge lies in capturing the attention of the broader brand market. Eboni also emphasizes the importance of evolving digital experiences and transparency to cater to a rapidly growing millennial B2B buyer demographic. Dive in to discover the immense value of retail media networks and demand generation in the current market landscape.

Are Google Quality Raters Real People or Digital Doppelgangers?

May 2, 2023May 1, 2023

Excerpt: Explore the often-misunderstood realm of Google Quality Raters, uncovering whether they are real people, and the role they play in shaping our online experiences.

The Thrilling Saga of Azuki Ice Cream: A Love Story, A Tragedy, and A Triumph

April 28, 2023

Azuki ice cream has a story like no other, filled with sweet delights, cold betrayals, and an ultimate victory that will leave you craving more.
Keyphrase: azuki ice cream

What Would Heisenberg Say: Lessons in Strategy and Success from Breaking Bad’s Mastermind

April 27, 2023April 27, 2023

In this installment of our ‘What Would _____ Say’ series, we explore the wisdom of Heisenberg from Breaking Bad, delving into the strategic mind of Walter White’s alter ego to uncover powerful insights for success in life and business.

Unveiling the Fab Five: A Deep Dive into the 5 Data Analytics Platforms Revolutionizing the Industry

November 27, 2023April 24, 2023

Explore the top 5 data analytics platforms transforming the industry, including Tableau, Power BI, Looker, Domo, and QlikView. Learn how these tools empower businesses to make data-driven decisions and gain a competitive edge.

Jack the Superhero Dog’s Out-of-this-World Adventure on Planet JRT

April 22, 2023

Jack the Superhero Dog’s uproarious adventure on the Lost Planet Or is a side-splitting odyssey filled with puns, irony, and hilarious twists. Keyphrase: Jack the Superhero Dog, Lost Planet JRT

Shopify Quizzes – Unlocking Sales and Personalized Marketing with Gen Furukawa

April 20, 2023April 18, 2023

In this episode of the Talk Commerce Podcast, hosts Brent and Jackie are joined by Gen Furukawa, co-founder of Prehook, a company specializing in creating quizzes for Shopify stores. With years of experience in the e-commerce SaaS space, Gen shares his insights on how quizzes can lead to increased sales, personalized marketing, and better customer engagement.

Key Points:

The journey from Amazon to Shopify: Gen shares his experience transitioning from working at Jungle Scout, an Amazon product research tool, to focusing on Shopify and its unique e-commerce opportunities. The power of quizzes: Gen explains how quizzes can help Shopify store owners learn more about their customers’ challenges, interests, preferences, and goals, ultimately leading to better product recommendations and improved conversion rates.

Zero-party data and its importance: Gen breaks down the concept of zero-party data, its advantages over first-party data, and how it enables brands to create more personalized and engaging marketing strategies.

Navigating the digital landscape: With the introduction of iOS 14.5, it’s become harder for brands to track customer activity across the internet. Gen discusses the increasing importance of capturing leads and building direct relationships with customers via quizzes and zero-party data.

Subscription Prescriptions with Matthew Holman

July 5, 2023April 15, 2023

In this episode of the Talk Commerce podcast, host Brent Peterson interviews Matt Holman. The conversation revolves around the importance of subscription-based business models in today’s e-commerce landscape and how businesses can leverage innovative solutions to unlock their subscription growth. Matt shares his insights on the challenges and opportunities in the e-commerce industry and his experiences in developing successful e-commerce startups. He emphasizes the importance of customer engagement and retention and discusses how businesses can use subscription models to drive recurring revenue and build long-term customer relationships. Throughout the episode, Matt shares his thoughts on various e-commerce topics, such as shipping technology, automation, and the impact of COVID-19 on the e-commerce industry. He provides practical tips and advice for businesses looking to grow their e-commerce operations and succeed in today’s competitive market. Overall, this podcast episode offers valuable insights into the world of e-commerce, and how businesses can leverage innovative solutions to drive growth and success.

How to get in touch

https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
https://www.youtube.com/channel/UC4bPOQPNvVYYwv_-ywHyzpQ

Who are the Google Quality Rater guidelines for?

April 14, 2023April 13, 2023

Have you ever wondered how Google decides which websites to show at the top of its search results? The answer lies, in part, with the Google Quality Rater Guidelines. These guidelines, developed by Google, provide a framework for evaluating the quality of search results and are used by human raters to assess the relevance and usefulness of websites. In this article, we’ll demystify the Google Quality Rater Guidelines and provide insight into how they impact search results, as well as tips for webmasters to ensure their websites meet the guidelines.