In this insightful episode, we speak with Eboni Ryan, Head of Global Marketing at Digitalzone, who sheds light on the fascinating world of retail media networks. Initially birthed by retailers and now expanding across B2C industries, these platforms offer brands the unique opportunity to elevate their visibility within the consumer journey. Eboni uses Target as an example, illustrating how brands can boost their search results on retail platforms similarly to Google, but with a sharper focus on loyal customers. This creates a unique B2B dynamic as businesses aim to advertise on these platforms. However, while top brands often invest in these networks, the real challenge lies in capturing the attention of the broader brand market. Eboni also emphasizes the importance of evolving digital experiences and transparency to cater to a rapidly growing millennial B2B buyer demographic. Dive in to discover the immense value of retail media networks and demand generation in the current market landscape.
Digital Marketing & AI with Twibi’s Brenton Thomas
In this episode of Talk Commerce, Brent Peterson is joined by Brenton Thomas, CEO and co-founder of Twibi, a digital marketing agency focusing on Google, Facebook, and LinkedIn ads. Brenton shares his insights on the importance of revenue and return on ad spend, and the potential pitfalls of focusing too much on impressions and clicks. He also discusses the changes in Google’s ad platform, the shift towards AI, and how automation is shaping the future of digital marketing. Plus, Brenton shares his thoughts on the efficacy of SEO and organic traffic growth.
D2C Disruptors: Unleashing Innovation with DJ of Dotkonnekt
In today’s episode, Brent is joined by Dhiraj Jain, a D2C tech entrepreneur and bogey golfer, but everyone calls him DJ. With over 20 years of global tech experience in the Retail & Consumer Goods industry, DJ took the bold step of launching dotkonnekt right in the middle of the pandemic in 2020.
Driven by a strong conviction that D2C and Retail would not only bounce back but experience unprecedented growth due to the irreversible digital adoption, DJ is passionately building a full stack growth ecosystem to turbo-charge global scaling for innovative brands in this Decade of D2C.
DJ believes in the power of storytelling and solving customers’ spoken and unspoken needs by connecting the dots of process and technology. Through collaborative disruption, he creates innovative solutions that change the game for D2C businesses.
Get ready for an insightful conversation as Brent and DJ discuss the fascinating journey of dotkonnekt, the future of D2C, and the power of collaborative disruption. Let’s dive into the world of Talk Commerce
Unleashing the Power of Global Business with Yulia Blinova
In this exciting episode of Talk Commerce, host Brent Peterson is joined by Yulia Blinova, a seasoned international business professional with over 18 years of experience spanning multiple continents. Yulia shares her expertise in product sourcing, supply chain management, strategic partner/channel management, and business development, covering both B2B and B2C markets. Brent and Yulia dive into her unique journey, discussing her experiences in countries like China, Singapore, Germany, Russia, and the Americas. Yulia explains how her cross-cultural awareness has given her a strategic advantage in understanding and navigating diverse markets, helping her to drive successful market entries and go-to-market strategies. Yulia also shares her insights on the current trends and challenges in e-commerce, import/exports, transportation, and IOT. She emphasizes the importance of efficient and strategic thinking in managing cross-functional, multidisciplinary teams and achieving project goals on time, even under pressure. Throughout the conversation, Yulia imparts valuable advice for businesses looking to expand internationally, drawing from her extensive knowledge of EU, US, Russian, CIS, and South American markets. This episode is packed with actionable tips and wisdom for anyone interested in the world of global business development, and it’s not to be missed!
Building a Fitness Community and Business with Aaron Boike
We chat with Aaron Boike, the co-founder of Three Click Mobile Fitness and the owner of Performance Running Gym. We discuss Aaron’s journey from working at Snap Fitness to becoming an entrepreneur and building a community around his businesses. We also discuss his partnerships with local organizations, implementing EOS in his business, and advice for those looking to start their fitness journey.
Show Notes:
Introduction
- Aaron Boike, co-founder of Three Click Mobile Fitness
- Aaron’s journey from managing Snap Fitness gyms to starting his own business
Origins of Three Click Mobile Fitness
- Aaron’s passion for helping others lose weight and enjoy life
- Mentoring under Benjamin Cowan, a local entrepreneur
- The booking process and focus on customer goals
Success Stories and Partnerships
- Brent’s personal experience with Three Click Mobile Fitness
- Partnership with Performance Running Gym
- Building a community around the business
Performance Running Gym
- Purchased in May 2020
- Growth and involvement in the local running community
- Group runs, workshops, and seminars
Building a Community
- Offering free content and engagement opportunities
- Partnerships with Mylan My Shoes, a nonprofit that helps people reenter the community through running
- Connections made through running together
Entrepreneur Operating System (EOS)
- Implementing EOS in the business with the help of a local coach
- Benefits of EOS implementation, including the L 10 meeting
Getting Started in Running
- Aaron’s advice: start with walking and gradually add running
- Sign up for short, inspiring races to stay motivated
- Brent’s perspective on marathons and training
Online Presence and Future Plans
- Using an online idea to enhance a traditional business
- Three Click Mobile Fitness and Performance Running Gym’s offerings
- Visit performancerungym.com to get started
Conclusion
- Aaron’s Journey from Employee to Entrepreneur
- The importance of building a community around your business and offering valuable services
Shopify Quizzes – Unlocking Sales and Personalized Marketing with Gen Furukawa
In this episode of the Talk Commerce Podcast, hosts Brent and Jackie are joined by Gen Furukawa, co-founder of Prehook, a company specializing in creating quizzes for Shopify stores. With years of experience in the e-commerce SaaS space, Gen shares his insights on how quizzes can lead to increased sales, personalized marketing, and better customer engagement.
Key Points:
The journey from Amazon to Shopify: Gen shares his experience transitioning from working at Jungle Scout, an Amazon product research tool, to focusing on Shopify and its unique e-commerce opportunities. The power of quizzes: Gen explains how quizzes can help Shopify store owners learn more about their customers’ challenges, interests, preferences, and goals, ultimately leading to better product recommendations and improved conversion rates.
Zero-party data and its importance: Gen breaks down the concept of zero-party data, its advantages over first-party data, and how it enables brands to create more personalized and engaging marketing strategies.
Navigating the digital landscape: With the introduction of iOS 14.5, it’s become harder for brands to track customer activity across the internet. Gen discusses the increasing importance of capturing leads and building direct relationships with customers via quizzes and zero-party data.
The Perfect Match: Franchise Edition with CareyAnn Golliver
In this captivating episode of Talk Commerce, we sit down with Careyann Golliver, America’s Franchise Matchmaker™, to discuss her unique approach to franchise matchmaking and how she’s helped over 500 clients find their ideal franchise ownership match. Careyann shares her journey into the world of franchising, valuable insights on what to expect when owning a franchise, and the importance of due diligence in the decision-making process. We also explore how she simplifies the process for her clients, reducing stress and frustration while mitigating risks. Don’t miss this engaging conversation with Careyann Golliver, and learn how you too, can find your perfect franchise match!
Subscription Prescriptions with Matthew Holman
In this episode of the Talk Commerce podcast, host Brent Peterson interviews Matt Holman. The conversation revolves around the importance of subscription-based business models in today’s e-commerce landscape and how businesses can leverage innovative solutions to unlock their subscription growth. Matt shares his insights on the challenges and opportunities in the e-commerce industry and his experiences in developing successful e-commerce startups. He emphasizes the importance of customer engagement and retention and discusses how businesses can use subscription models to drive recurring revenue and build long-term customer relationships. Throughout the episode, Matt shares his thoughts on various e-commerce topics, such as shipping technology, automation, and the impact of COVID-19 on the e-commerce industry. He provides practical tips and advice for businesses looking to grow their e-commerce operations and succeed in today’s competitive market. Overall, this podcast episode offers valuable insights into the world of e-commerce, and how businesses can leverage innovative solutions to drive growth and success.
How to get in touch
https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
https://www.youtube.com/channel/UC4bPOQPNvVYYwv_-ywHyzpQ
The Steps to Successful Selling on Amazon with Lesley Hansell
Riverbend Consulting is a company that specializes in helping Amazon sellers who are facing suspension, deactivation, or blocks. They’ve helped thousands of third-party sellers get their accounts and ASINs back up and running again. But they don’t just write form-letter appeals – their team of Amazon experts, including former Amazon employees, digs deep to find the root cause of the problem and develop practical, real-world solutions to improve operational performance and profitability.
And that’s not all. Riverbend Consulting provides ongoing services, including reimbursements to ensure FBA sellers get every dollar Amazon owes them, account management to remove negative feedback and handle customer service across multiple platforms, and seller account protection to monitor and answer performance notifications to keep accounts healthy. They also offer account audits for possible acquisitions and project-based consulting services such as pick-and-pack engineering, warehouse management audits, and customer service audits.
Lesley and her team are not “gurus” or sole proprietors – they manage a team of Amazon sellers, former Amazon team members, and highly skilled consultants who love working with small business clients.
So if you’re an Amazon seller needing an emergency room, Riverbend Consulting is the place to call. Stay tuned for an insightful conversation with Lesley about Amazon selling and her expertise in the field.
https://www.linkedin.com/in/lesleyhensell/
https://www.youtube.com/channel/UCx_LV0OmSG0NW3DwhenvW6A
https://www.instagram.com/riverbendconsulting/
https://www.facebook.com/RiverbendConsultingLLC/
Revolutionizing ecommerce: Live Video and the Future of Online Shopping with Patrick Jacobs
Patrick Jacobs joins us to discuss the future of online shopping and how live video is changing the game. Patrick has been on an entrepreneurial journey for the past ten years, starting in the cable television industry before transitioning into entrepreneurship.
After successfully launching and running his cable network, he sought to replicate his experience in other ventures but found it challenging until he joined Immers. Immers is redefining the shopping experience by connecting customers with product experts in the most efficient way possible.
The company uses live video to help customers get the answers they need to make informed purchasing decisions. With immersive experiences, brands can build lasting customer relationships and differentiate themselves in a crowded market.
In this episode, our guest explains how live video can help you sell more products and create stronger customer loyalty. Tune in to learn more about the future of commerce and how you can stay ahead of the curve.
With the rapid growth of digital commerce, businesses are constantly seeking innovative ways to stand out and deliver exceptional customer experiences. In this post, we’ll discuss the powerful impact of live video on the online shopping landscape and introduce you to an industry game-changer, Immers. Get ready to discover the future of online shopping and learn how you can stay ahead of the curve by embracing these groundbreaking advancements.
