Entreprenuers

In this insightful discussion between Brent and McKenna, they delve into the multifaceted world of Web 3.0, explaining it as both an abstract and broad concept, yet a crucial evolution in how we consume and own content online. Starting from Web Zero, represented by traditional newspapers, McKenna navigates through the progression to social media, which made content a two-way conversation among users, brands, and media companies.

Highlighting the diverse nature of content, ranging from written word to art, fashion, and commerce, McKenna anticipates a future where the digital world incorporates 3D elements, alluding to platforms like Roblox and Fortnite as precursors to an imminent Metaverse. The conversation delves into the inherent need for digital ownership in this increasingly online existence, pinpointing blockchain technology as a solution, especially in the context of NFTs.

They also touch upon related technologies like augmented reality and virtual reality, which though tangential, play a role in these immersive 3D worlds. Discussing the implications of Web 3.0 from a marketing perspective, McKenna notes the need for a publicly distributed yet private ledger, ensuring there’s no single point of failure for data. However, the tension between privacy and the public distribution of data becomes evident, particularly when it comes to token gating, which opens up new avenues and challenges for marketers.

They also explore the possible trajectory towards a “cookie-less” future, considering the idea of tokens as a replacement, enabling a more direct and intimate brand-customer relationship. Though the pool might become smaller, this scenario fosters a more engaged audience, thereby increasing customer lifetime value.

The podcast concludes with McKenna’s optimism about Web 3.0, considering it as a significant shift towards the consumer’s advantage, leading to a more tangible connection with brands and prompting more informed, involved consumer behavior. In turn, this evolution brings opportunities for marketers, introducing new ways to leverage consumer data with consumer consent, opening a new chapter in the digital marketing landscape.

In this exciting episode of Talk Commerce, host Brent Peterson is joined by Yulia Blinova, a seasoned international business professional with over 18 years of experience spanning multiple continents. Yulia shares her expertise in product sourcing, supply chain management, strategic partner/channel management, and business development, covering both B2B and B2C markets. Brent and Yulia dive into her unique journey, discussing her experiences in countries like China, Singapore, Germany, Russia, and the Americas. Yulia explains how her cross-cultural awareness has given her a strategic advantage in understanding and navigating diverse markets, helping her to drive successful market entries and go-to-market strategies. Yulia also shares her insights on the current trends and challenges in e-commerce, import/exports, transportation, and IOT. She emphasizes the importance of efficient and strategic thinking in managing cross-functional, multidisciplinary teams and achieving project goals on time, even under pressure. Throughout the conversation, Yulia imparts valuable advice for businesses looking to expand internationally, drawing from her extensive knowledge of EU, US, Russian, CIS, and South American markets. This episode is packed with actionable tips and wisdom for anyone interested in the world of global business development, and it’s not to be missed!

We chat with Aaron Boike, the co-founder of Three Click Mobile Fitness and the owner of Performance Running Gym. We discuss Aaron’s journey from working at Snap Fitness to becoming an entrepreneur and building a community around his businesses. We also discuss his partnerships with local organizations, implementing EOS in his business, and advice for those looking to start their fitness journey.

Show Notes:

Introduction

• Aaron Boike, co-founder of Three Click Mobile Fitness
• Aaron’s journey from managing Snap Fitness gyms to starting his own business

Origins of Three Click Mobile Fitness

• Aaron’s passion for helping others lose weight and enjoy life
• Mentoring under Benjamin Cowan, a local entrepreneur
• The booking process and focus on customer goals

Success Stories and Partnerships

• Brent’s personal experience with Three Click Mobile Fitness
• Partnership with Performance Running Gym
• Building a community around the business

Performance Running Gym

• Purchased in May 2020
• Growth and involvement in the local running community
• Group runs, workshops, and seminars

Building a Community

• Offering free content and engagement opportunities
• Partnerships with Mylan My Shoes, a nonprofit that helps people reenter the community through running
• Connections made through running together

Entrepreneur Operating System (EOS)

• Implementing EOS in the business with the help of a local coach
• Benefits of EOS implementation, including the L 10 meeting

Getting Started in Running

• Aaron’s advice: start with walking and gradually add running
• Sign up for short, inspiring races to stay motivated
• Brent’s perspective on marathons and training

Online Presence and Future Plans

• Using an online idea to enhance a traditional business
• Three Click Mobile Fitness and Performance Running Gym’s offerings
• Visit performancerungym.com to get started

Conclusion

• Aaron’s Journey from Employee to Entrepreneur
• The importance of building a community around your business and offering valuable services

In this captivating episode of Talk Commerce, we sit down with Careyann Golliver, America’s Franchise Matchmaker™, to discuss her unique approach to franchise matchmaking and how she’s helped over 500 clients find their ideal franchise ownership match. Careyann shares her journey into the world of franchising, valuable insights on what to expect when owning a franchise, and the importance of due diligence in the decision-making process. We also explore how she simplifies the process for her clients, reducing stress and frustration while mitigating risks. Don’t miss this engaging conversation with Careyann Golliver, and learn how you too, can find your perfect franchise match!