The Futurists: Online Shopping will fail

In 1966, Time magazine published an article titled “The Futurists,” discussing the changing landscape of the 1960s. With the Cold War in full swing and the nation in a state of flux, the article detailed the visionaries and architects of the decade. It discussed the roles of the political and social powerhouses of the time and how they were influencing the future.

The article went in-depth into the ideologies of the leaders of the time, such as President Lyndon B. Johnson and Soviet Premier Nikolai Podgorny. It discussed their views on the Cold War and how they believed it could be resolved. Additionally, the article looked at the civil rights movement and its impact on the nation. The civil rights activists of the time, such as Martin Luther King Jr. and Malcolm X, were also discussed in detail.

It also discussed the importance of technology and its role in the future. It discussed how computers began to be used in businesses and revolutionized how people worked. It also discussed the importance of space exploration and how it provided a new way of looking at the world.

Furthermore, the article discussed the changing nature of education and how universities began expanding their programs. It talked about how the college experience was becoming more accessible to everyone and how this revolutionized the way people were learning. It also discussed how society was becoming more open to new ideas and how this was allowing people to think in new and innovative ways.

Remote Shopping will Flop.

In a follow-up article in 2011, Time states:

“TIME pontificated that remote shopping, while possible, would never become popular because “women like to get out of the house like to handle the merchandise like to be able to change their minds.” That may be true, but it doesn’t stop women — and men — from giving e-commerce a boost every year. In fact, online shopping seems to be trending upward, with approximately $38 billion in U.S. retail sales reported in the first quarter of 2011 alone — up 12% from the previous year.”

The Futurists: Remote shopping, while possible, would never become popular because “women like to get out of the house like to handle the merchandise like to be able to change their minds.”

In conclusion, the 1960s were a time of great transformation. We are reminded of the leaders of the time, the civil rights movement, technology use, and education expansion. It discussed how these changes shaped the future and how this new landscape profoundly impacted the world.

Author

  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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