E-commerce is going to capture 22% of worldwide retail sales by 2023. Isn’t it fascinating? Or is it surprising? Well, whatever your point of view, the fact is e-commerce is the king of its craft.
The online retail business is growing at CARG of 56% from 2021 to 2022, and the expected trade is to reach $8.1 trillion in 2026.
You might be wondering why am I explaining the statistics here? The reason is to justify the success of e-commerce around the world.
With cloud-based retail business capabilities, customers are flourishing and experiencing the tailor-made shopping experience that increases e-commerce businesses, enhances conversion, builds lasting loyalty, and increase profit margins.
The thing that attracts the customers most towards e-commerce is search results. With the help of cloud-based technologies, e-commerce stores can be tailored for seasonality, customer location, and past shopping behavior in their search results that entice users to embark on e-commerce for shopping. As results provide a seamless shopping experience and streamline the shopping journey of the users.
However, you might get amazed to know so many benefits of the cloud in e-commerce. But to be honest, I haven’t started yet. The key benefits of the cloud in e-commerce are yet to be discussed.
Nevertheless, we will cross the bridge when will come on it.
Let us first examine what cloud-based e-commerce is.
Let’s roll on…
What is Cloud-based E-commerce?
We all know that during festive seasons, many big e-commerce companies offer unbelievable discounts on their platform. And the rush on the e-commerce platform occasionally makes websites down or hanged.
Such fluctuation in oversaturated eCommerce market causes e-commerce thousands of dollars in damages and cripple the company. Minor flaws and delays may lose the customer and make a wrong impression on the customer throughout the process.
Hence, online store operators must be adaptable, clever, and aware of the most recent technological advancements to succeed. Consequently, cloud computing is the latest advancement in technology, which is making e-commerce websites ready for escalating consumer needs.
Cloud-based e-commerce platforms can perform more quickly, react faster, and increase software capabilities to handle any sort of requirement from consumers.
In short, cloud-based e-commerce is the solution for e-commerce businesses that enhance agility and flexibility of e-commerce business for seamless customer experience during the consumers’ shopping journey. And secure customer-critical data with boosting the productivity of the business.
What are the Key Benefits of Cloud-based E-Commerce?
Cloud computing has played a vital role in every industry, including e-commerce. Cloud has made practical approaches that bring transformation in technology. With a cloud in e-commerce, businesses reap many benefits, which are noted below to make you understand the importance of cloud in e-commerce.
- Velocity and Speed –
According to Google, 53% of mobile users abandon the website if this takes more than 3 seconds to load. Hence e-commerce websites need to provide a seamless customer experience to the user while the user land on their page. And consequently, hybrid and standalone cloud platforms can streamline networking requirements, allowing users to access the online pages swiftly they’re looking for.
All e-commerce websites need to make their page load quicker to keep customers engaged with your page, or else customers will quickly leave you for another provider offering comparable products. Fortunately, cloud computing can help you to prevent this from happening.
- Scalability –
As e-commerce businesses expand with the growing demand for products and good customer services, the footfall on e-commerce business websites increases. The rise in footfall, especially in the festive season or during the discount period, may lead your website to get crashed or go down.
To prevent e-commerce website from getting crash due to high footfall, cloud computing aid businesses with more flexibility and the ability to adapt to fluctuations.
Moreover, if an e-commerce business wants to expand as physical and mortar businesses do by including a certain more significant number of items, likewise on an e-commerce website, if users wish to expand, the cloud can help companies expand seamlessly with scalability. Sometimes, obtaining the tools your e-commerce business needs to thrive on your own can be challenging, but cloud computing makes it simple.
- Security –
The primary benefit of cloud-based e-commerce solutions is security at the next level. Do E-commerce businesses hold crucial information about their customers, like phone numbers, addresses, payment details, and whatnot?
Hence, making e-commerce businesses secure with cloud security is the only way companies can protect their customers’ data from getting breached or violated.
Moreover, e-commerce businesses hold crucial data on their customers’ behavior, choices, and data of sale that is also important to be protected from hackers. Consequently, to get prevent with getting e-commerce websites from hijacking security from the cloud is the best option available in the market.
Additionally, Hackers can overwhelm your servers with a lot of traffic during these DDoS (Distributed Denial-of-Service) assaults, slowing down all your services. Also, hackers may prevent your customer from making any transaction from an e-commerce website by manipulating your network and servers. However, with strict compliance and regulation cloud minimize the chance of getting a server hack.
- Cost-effective –
Traditional manually managing physical network is expensive and, at times, restrictive. E-commerce needs to pay for hardware, software, licensing, electricity, floor space, and whatnot. However, with the benefits of the cloud, e-commerce businesses empower companies to run faster and cheaper than even imaginable.
With cloud computing, businesses need to pay for the resources they consume, not just pay-as-you-go; it is like pay-as-you-grow. Moreover, e-commerce can reap cost-saving advantages with the cloud during upgrading the system or migrating it to other resources. Cloud makes the migration journey faster and boosts your system quickly to make your website work more efficiently and smoothly.
As we discussed above, occasionally, e-commerce websites may get unexpected traffic and footfalls, leading your website in getting crash and resulting in considerable losses.
Integrating cloud technology across the e-commerce website will counteract the challenge by providing stability to the website and enhancing customer experience and business productivity.
As the market is experiencing an all-time high demand for e-commerce platforms for shopping transforming the e-commerce business is just not important; it has become a necessity.
Businesses need to blend more and more technology within the e-commerce business to deliver the customer experience that their customers deserve.
With the blend of cloud in e-commerce, customers are experiencing the services which were they dream of. And for any e-commerce business that wants to thrive needs the antidote of the cloud.
And today, to harvest the best fruits of cloud computing in e-commerce, businesses should get in touch with the devoted farmer of the cloud called Azure.
With Azure-managed services, e-commerce businesses can take numerous advantages of many different services along with the subscription to Azure cloud. The organization can leverage the services like Azure IaaS services, Azure Migration constant, Microsoft Azure consulting services, and much more.
Are you interested in how the backend of e-commerce works? Check out the article on GraphQL vs. Rest here