What if Magento Go, Went?: An Unfulfilled Potential.

The E-commerce Conundrum

The world of e-commerce platforms is anything but monotonous, endlessly fluctuating between established giants and fresh faces. Two such giants are Magento and Shopify, two platforms that have both revolutionized the way we shop online. But if Magento had clung onto the idea of a software as a service (Saas) platform like Magento Go, could they potentially have outdone Shopify? Food for thought, isn’t it?

Remembering Magento Go

Before we delve into the crux of the matter, it’s essential to refresh our memories about what Magento Go was, exactly. With its inception in 2011, Magento Go was Magento’s laudable attempt at providing a SaaS e-commerce solution that was tailored for small businesses. It was created with a definitive aim – make online business simple, even for those without any technical expertise.

A Misstep?

In spite of its promise, Magento Go was shuttered in 2014, paving the way for more emphasis on Magento’s open-source and enterprise offerings. This decision sparked controversy, and to this day leaves many pondering – “IF Magento stayed with the idea of a SaaS platform like Magento Go, would it be bigger than Shopify?”

Contrasting With Shopify

It’s no secret that Shopify is a behemoth in the e-commerce world. Its phenomenal success as a SaaS platform is virtually unrivaled. But why? What makes Shopify tick while Magento Go was seemingly left in the dust?

Shopify’s Unrivaled User-Friendliness

Shopify’s excellent reputation lies in its user-friendliness, a quality Magento Go subsidiary lacked. Its seamless set-up process, affable interface, and relaxed learning curve have allowed even novices to become proficient online merchants.

Innovative Features

Another strong suit of Shopify is its innovative features that continuously evolve to meet changing market needs.

But does this imply that IF Magento had continued with its SaaS venture, it wouldn’t have toppled over Shopify’s dominance?

Could Magento Go Have Outshone Shopify?

As we traversed down this rabbit-hole of hypotheticals, it’s crucial to note that Magento, as a brand, is a powerhouse that holds its own against Shopify. In fact, particularly in terms of its open-source platform, Magento is often deemed superior.

Expanded Customization

Magento’s open-source version offers extensive customization. By sticking with Magento Go, Magento could have brought this commendable quality to the SaaS world, providing an unprecedented degree of flexibility and control to small businesses, something that Shopify is known to be restrictive in.

Highly Scalable

Magento’s platforms are known for their high scalability. If this feature found its way into Magento Go, it could have created a SaaS platform that comfortably grows with your business – a significant edge over Shopify.

In the end, had Magento stayed the *Go-to* SaaS platform, would it be more Magento-nificent than Shopify today?

So, how about this tantalizing thought: “If Magento stayed with the idea of a SaaS Platform like Magento Go would it be bigger than Shopify?” Let’s probe as we explore the possibilities.

A Blend of Uniqueness and Familiarity?

One significant aspect that made Magento Go endearing was its underlying philosophy to blend the unique robustness inherent in Magento with the simplicity desired by small businesses. If Magento Go had continued this quest, it could have provided a middle ground—ingenious uniqueness and comfortable familiarity. A proposition that, quite frankly, might have caused Shopify to break a sweat.

A Unified E-commerce Ecosystem?

In contrast to the somewhat fragmented nature of Shopify—where advanced features often rely on third-party apps—Magento’s legacy as an open-source platform offered a comprehensive, cohesive package. Maintaining this tradition with Magento Go might have resulted in a unified SaaS platform that offered an ‘all-in-one’ solution—an enticing proposition for small businesses preferring simplicity and coherence.

Cracking the Hard Nut: If Magento Go Persisted

So ultimately, “If Magento stayed with the idea of a SaaS Platform like Magento Go, would it be bigger than Shopify?”

Strong, Provocative Odds

The odds are provocative, given the compelling vision that Magento Go proposed—a fusion of user-friendly accessibility with the dependable robustness of the Magento platform. Such a concoction certainly wouldn’t be overlooked regarding Shopify showdowns.

Going Head-to-Head

Incontestably, we’ve lost a potential giant killer in Magento Go. The capabilities and potential it might have unleashed could have had the potency to stand head-to-head with Shopify, shaking the SaaS e-commerce world to its very foundations.

What is a SaaS platform?

A SaaS (Software as a Service) platform is a model of software delivery where users access the software over the internet.

What made Magento Go unique?

Magento Go was designed around a philosophy of harnessing Magento’s open-source robustness coupled with user-friendly accessibility, targeted ideally for small businesses.

How could Magento Go have posed a challenge to Shopify?

Magento Go, had it persisted and developed along Magento’s overall trajectory, could have provided an all-in-one, highly customizable SaaS solution—making it a formidable competitor to Shopify.

Why was Magento Go discontinued?

Magento Go was discontinued to place more focus on Magento’s open source and enterprise solutions.

How does Magento compare to Shopify now?

Magento is often regarded superior to Shopify, especially regarding its open-source platform. The debate remains since the two platforms cater to different kinds of users.

Walking the Hypothetical Path: From Magento Go to Shopify Showdown.


  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

    View all posts

Leave a Comment