Marketing Archives

Shopify Quizzes – Unlocking Sales and Personalized Marketing with Gen Furukawa

April 20, 2023April 18, 2023 Brent W. Peterson

In this episode of the Talk Commerce Podcast, hosts Brent and Jackie are joined by Gen Furukawa, co-founder of Prehook, a company specializing in creating quizzes for Shopify stores. With years of experience in the e-commerce SaaS space, Gen shares his insights on how quizzes can lead to increased sales, personalized marketing, and better customer engagement.

Key Points:

The journey from Amazon to Shopify: Gen shares his experience transitioning from working at Jungle Scout, an Amazon product research tool, to focusing on Shopify and its unique e-commerce opportunities. The power of quizzes: Gen explains how quizzes can help Shopify store owners learn more about their customers’ challenges, interests, preferences, and goals, ultimately leading to better product recommendations and improved conversion rates.

Zero-party data and its importance: Gen breaks down the concept of zero-party data, its advantages over first-party data, and how it enables brands to create more personalized and engaging marketing strategies.

Navigating the digital landscape: With the introduction of iOS 14.5, it’s become harder for brands to track customer activity across the internet. Gen discusses the increasing importance of capturing leads and building direct relationships with customers via quizzes and zero-party data.

Subscription Prescriptions with Matthew Holman

July 5, 2023April 15, 2023 Brent W. Peterson

In this episode of the Talk Commerce podcast, host Brent Peterson interviews Matt Holman. The conversation revolves around the importance of subscription-based business models in today’s e-commerce landscape and how businesses can leverage innovative solutions to unlock their subscription growth. Matt shares his insights on the challenges and opportunities in the e-commerce industry and his experiences in developing successful e-commerce startups. He emphasizes the importance of customer engagement and retention and discusses how businesses can use subscription models to drive recurring revenue and build long-term customer relationships. Throughout the episode, Matt shares his thoughts on various e-commerce topics, such as shipping technology, automation, and the impact of COVID-19 on the e-commerce industry. He provides practical tips and advice for businesses looking to grow their e-commerce operations and succeed in today’s competitive market. Overall, this podcast episode offers valuable insights into the world of e-commerce, and how businesses can leverage innovative solutions to drive growth and success.

How to get in touch

https://www.linkedin.com/in/holman-matthew/
https://twitter.com/subscriptiondoc
https://www.youtube.com/channel/UC4bPOQPNvVYYwv_-ywHyzpQ

Who are the Google Quality Rater guidelines for?

April 14, 2023April 13, 2023 Brent W. Peterson

Have you ever wondered how Google decides which websites to show at the top of its search results? The answer lies, in part, with the Google Quality Rater Guidelines. These guidelines, developed by Google, provide a framework for evaluating the quality of search results and are used by human raters to assess the relevance and usefulness of websites. In this article, we’ll demystify the Google Quality Rater Guidelines and provide insight into how they impact search results, as well as tips for webmasters to ensure their websites meet the guidelines.

how often should I change my meta information

The Ultimate Guide to Meta Information: How Often Should You Update Your Blog Article’s Meta Tags?

April 11, 2023 Brent W. Peterson

Meta information is critical to your blog’s search engine performance, but how often should you update it? This guide covers everything you need to know about when and how to update your meta tags to ensure your blog is visible to as many readers as possible.

What Do Crickets Eat? Unraveling the Mystery of Cricket Diets

November 10, 2023March 31, 2023 Brent W. Peterson

From backyard songs to exotic pets, crickets have captured our attention in various ways. But have you ever stopped to wonder what these chirping insects eat? In this article, we dive into the captivating world of cricket diets, discussing their preferred food sources and the vital role they play in maintaining a healthy ecosystem. Get ready for an enthralling journey into the world of crickets!

Why Your Product Display Page Holds the Key to SEO Success

March 22, 2023 Brent W. Peterson

A well-optimized PDP can improve your search engine rankings, increase click-through rates, and ultimately drive more sales. In this article, we’ll explore the key elements of a successful PDP and how you can optimize it to improve your SEO. Whether you’re an e-commerce business or a service-based company, understanding the importance of your PDP is essential for digital marketing success. So let’s dive in and discover how to make the most of this vital page on your website.

Talk Commerce Terri-zilla A Pawsitively Roaring Adventure

Terri-zilla: The Lost Films of Jakku Rasseru Teria

July 6, 2023March 20, 2023 Brent W. Peterson

Once thought to be lost forever, the cinematic gem “Terri-zilla: A Pawsitively Roaring Adventure” has been rediscovered in the dusty archives of a forgotten film vault. This preposterous piece of film history combines the thrilling action of Godzilla with the irresistible charm of a Jack Russell Terrier.

The Power of Data Analytics: Why a Fully Integrated Cloud-Based Platform is Your Competitive Advantage

November 27, 2023March 9, 2023 Brent W. Peterson

By leveraging the power of the cloud, these platforms allow businesses to process and analyze large amounts of data quickly and efficiently. But, not all data analytics platforms are created equal. A fully integrated cloud-based platform offers a unique advantage over other solutions.

How to write a beautiful landing page that converts using ChatGPT

March 19, 2023March 8, 2023 Brent W. Peterson

Whether promoting a product or service, generating leads, or building brand awareness, ChatGPT can help you achieve your goals. So, let’s get started and learn how to create a landing page that looks great and drives results with ChatGPT.

Learn How to Improve Largest Contentful Paint for Faster Load Times

Learn How to Improve LCP for Faster Load Times!

July 13, 2023March 7, 2023 Brent W. Peterson

Improving LCP can lead to faster load times, a better user experience, and higher search engine rankings. In this article, we’ll dive into what LCP is, why it’s important, and, most importantly, how to improve it to boost your website’s performance and rank higher on Google.