Podcasts Archives

Maximizing Ecommerce Efficiency and Driving Towards Net Zero: A Discussion with Chloe Thomas

February 2, 2024August 3, 2023 Brent W. Peterson

In the podcast “Maximizing Ecommerce Efficiency and Driving Towards Net Zero: A Discussion with Chloe Thomas,” Brent interviews Chloe, a globally recognized expert in eCommerce marketing problem-solving.

As the author of several best-selling books, a keynote speaker, advisor, and host of the award-winning podcasts eCommerce MasterPlan and Keep Optimising, Chloe shares insightful perspectives on sustainability, marketing trends, artificial intelligence (AI), and the role of AI in content creation.

Chloe passionately emphasizes the importance of small sustainable steps towards eco-friendly practices in the e-commerce ecosystem. Her approach suggests conducting a comprehensive supplier audit to spotlight potential areas for improvement. Besides, she underlines the need for businesses to communicate transparently with customers about their sustainability efforts.

Regarding the evolving dynamics of marketing in 2023, Chloe urges businesses to harness a deep understanding of their customers’ emotional connections to their brands. Further, she talks about the imperative of staying abreast of changes in platforms like Google Ads, which could potentially impact profitability and sales if overlooked. Concerning AI in content creation, Chloe articulates a vision where AI plays a supportive role rather than replacing human teams.

While AI can generate base content, it’s crucial to interweave brand identity and align messages with customer expectations using a human touch. Currently, Chloe is focusing on growing her podcasts, finding new partners and sponsors, and planning new initiatives for 2023 to help her audience and sponsors more effectively. She also contributes to in-person and virtual events in the eCommerce space as a speaker and chairperson.

Chloe guides eCommerce business owners and marketers on business growth strategies. As a speaker, she frequently participates in premier online marketing events. As a writer, Chloe contributes regularly to the eCommerce and retail press, writes white papers, and has authored five books on eCommerce.

Chloe offers assistance in a variety of areas, including guest-speaking on podcasts or virtual summits, providing expert quotes, guesting on her podcasts, or becoming a board-level advisor for your company. Away from her professional pursuits, Chloe has a flair for locating interesting TV shows on Amazon Prime, relishes pancakes and Lubeck marzipan, and enjoys reading works by authors such as Irvine Welsh, Susan Cain, and Chuck Palanuik.

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Introducing the Reconvert Rate: A Game-changing eCommerce Metric with Ruth Even Haim

February 2, 2024August 1, 2023 Brent W. Peterson

Today we have a special guest, Ruth Even Haim, who is the co-founder of ReConvert, a post-purchase upselling app for Shopify. Throughout her journey as an entrepreneur, Ruth and her brother both had Shopify stores and realized that the default ‘Thank You’ page on Shopify was essentially an ‘exit door’ from the store.

This realization gave rise to the creation of ReConvert, an app designed to make this exit door obsolete by facilitating post-purchase upselling. How does that work? ReConvert essentially transforms the ‘Thank You’ page into another landing page that confounds customer appreciation and promotes other products for potential immediate post-purchase.

The goal is to retain the customer’s attention after purchase and spur additional sales. In addition to her entrepreneurial work, Ruth also has a passion for content and writing. This passion translates into the work she does at ReConvert, creating a more engaging and interesting post-purchase experience for customers. A true testament to how personal passions can positively influence one’s work!

Join us as we delve deeper into the subject of post-purchase upselling, its potential for increasing revenues, and how Reconvert is changing the game for Shopify merchants. We will also explore the challenges and opportunities that come with being an entrepreneur and have a few laughs along the way.

To all the entrepreneurs out there – don’t miss out on this informative episode as we explore the insights of post-purchase upselling with our guest, Ruth Even Haim. Whether you are a seasoned business owner or just starting out, there are lessons to be learned and insights to be gained. Stay tuned!

Download the app today here.

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Amena_Ali_TalkCommerce_Podcast_Reverse_Logistics

Revolutionizing Returns: Harnessing the Power of Reverse Logistics with Amena Ali

February 2, 2024July 25, 2023 Brent W. Peterson

In this engaging episode of Talk Commerce, Brent Peterson sits down with Amena Ali, CEO of Optoro, a company specializing in optimizing returns and reverse logistics for businesses. They delve deep into the world of e-commerce returns, discussing how an effective returns management process can greatly enhance customer experience and loyalty.

Amena shares insights on how retailers can manage returns to improve their bottom line, using AI to evaluate fraud risks and facilitate instant exchanges. She sheds light on the importance for businesses to adopt a customer-centric returns policy similar to Amazon’s and the role of technology in making this happen. From discussing the importance of efficient inventory restocking to the increasingly critical role of reverse logistics, Amena provides merchants with valuable advice on enhancing their e-commerce strategy.

This episode is an eye-opener for retailers seeking to upgrade their returns management system, raise customer satisfaction, and, ultimately, increase sales. Whether you’re a small-scale e-commerce business owner or an enterprise-level retailer, this candid conversation with Amena Ali offers valuable insights into transforming returns from a problem into an opportunity.

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Ben Marks discussing Shopware's AI Ecommerce Superpowers on the Talk Commerce Podcast

Shopware Copilot: The Future of E-commerce Administration is Here with Ben Marks

February 2, 2024July 18, 2023 Brent W. Peterson

Welcome to a new episode of the Talk Commerce Podcast, where we unravel the intricacies of eCommerce by giving you insider access to industry experts. Today, we bring you a remarkable conversation with Ben Marks, Director of Global Market Development at Shopware. Ben brings a wealth of eCommerce experience and a clear vision for Shopwar e‘s international expansion.

In a world where shopping journeys are swiftly evolving, he believes in delivering relevant, streamlined buying experiences that resonate with customers. In this deep, enlightening discussion, Ben shares his insights on the quickly intensifying relationship between AI and eCommerce, speaking about various factors that merchants should consider while choosing a platform and unpacking some hidden cost elements associated with platform selection.

Discussing Shopware’s expansion plans into the US market, he underscores the shift towards AI in eCommerce platforms for amplified user interactions. Get ready for an episode filled with golden nuggets as we delve deeper into the future of eCommerce and explore how Shopware is gearing up to navigate these changes. Whether you’re an eCommerce newbie, a high-flyer brand exploring platforms, or an agency deciding your next move, this episode is packed with valuable insights for you. So tune in, and let’s ‘Talk Commerce!’

Highlights of the episode

Role of AI in the Shopware Platform
Advantages of Shopware as an open-source platform
Introduction of Shopware Copilot, a collection of eight AI features
Shopware’s admin functionality and superior user experience
Shopware’s focus on serving the mid-market segment
Predictions on the impact of AI on the platform and e-commerce solutions
Importance of total cost of ownership and custom functionality
Differentiation between Shopware and Shopify
Shopware’s efforts to assist with platform migration
Importance of hosting and simplicity in Shopware’s solution

What you will learn in this episode

As a podcaster, I have the privilege of engaging with industry leaders and innovators. In a recent episode, I had the pleasure of interviewing Ben Marks from Shopware. We delved into the role of AI in e-commerce, the advantages of open-source platforms, and the future of the industry. Here’s a recap of our enlightening conversation.

A Passionate Introduction

Ben Marks, a member of the Shopware team, kicked off our conversation with a personal touch, sharing his love for playing music with friends. After a light-hearted joke about making graphs, we transitioned into the meat of our discussion: the recent announcement about AI in Shopware.

AI: The Future of E-commerce

Marks explained that AI is a significant development in the e-commerce industry, emphasizing the importance of natural language utility and insight in the administrative experience. Shopware has released a collection of eight AI features called Shopware Copilot, designed to enhance administrative tasks. These features include import/export, product options tagging, image tagging, translation for reviews, and custom checkout messages.Marks believes that AI is just the beginning and predicts that it will soon become the standard expectation in the platform and e-commerce solution business. He praised Shopware’s admin functionality, particularly the workflows and rule builder, which he believes provide a superior experience compared to other platforms.

Shopware: A Unique Approach to Admin User Experience

When asked about Shopware’s approach to improving the admin user experience, Marks emphasized the platform’s focus on enriching the customer experience. He discussed how Shopware is differentiating itself in the American market by serving the mid-market segment. Shopware offers enterprise-scale features built for mid-market budgets, filling a gap between platforms like Shopify and larger enterprise solutions.Marks also highlighted the importance of total cost of ownership and the need for custom functionality as businesses grow. He predicts that the AI trend will continue to impact the front end of the platform, with features like custom-tailored post-checkout experiences for customers.

Generative AI and the Future of User Experience

Marks touched on the importance of generative AI and how it can enhance user experiences without users even realizing it. He sees potential for Shopware to be a better option for larger merchants compared to Shopify, considering the total cost of ownership and the flexibility and control that Shopware offers.He advised merchants to ask objective questions to their agencies and ensure that they are building according to the best practices and standards of the platform they are using. Marks emphasized the importance of hiring agencies with familiarity in multiple platforms to provide tailored services to customers.

Shopware’s Commitment to Innovation and Flexibility

Marks highlighted Shopware’s focus on innovation, flexibility, and cost-effectiveness in serving the mid-market segment. He discussed the importance of installation portability and the ability for merchants to have control over their own destiny. He emphasized the need for trust in the work of agencies and the importance of a solution that supports its agencies. Shopware has a program to educate and provide hands-on instruction to new partners.

Overcoming Market Inertia

The challenge of getting Shopware’s message across in a market dominated by Shopify was also discussed. Marks highlighted the need for a narrative that goes beyond comparing feature sets and focuses on the cost-effectiveness and ease of delivering a unique customer experience with Shopware.Marks acknowledged the inertia that comes with switching e-commerce platforms but emphasized Shopware’s efforts to provide migration assistance and make the transition easier for businesses. He believes that giving merchants the power to control their own destiny is crucial for the industry’s growth.

Shopware vs Shopify: The Hosting Debate

When asked about the differentiation between Shopware and Shopify, particularly in terms of hosting, Marks explained that Shopware has focused on building a solution with utility and simplicity, making it easier to host. He also mentioned the increasing ability of cloud computing tools and professionals in the space to handle hosting and upgrades.

A Personal Note on the E-commerce Industry

Marks expressed his enthusiasm for a pizza place in Salerno, Italy, and his love for the e-commerce industry. He encouraged listeners to pursue their own ventures in the e-commerce world, whether it’s building a service, integration, or starting an agency. He believes there is plenty of room for innovation and building a successful career in this space.Our conversation concluded with a shared sentiment about the fascinating world of e-commerce. It’s an industry that continues to evolve and innovate, offering endless opportunities for those willing to dive in.

Notable Quotes

Ben Marks, 00:03:24, It’s a superpower to have all of this work that might be tedious just happening in the background, and then all you have to do is use natural language in an admin experience. @benmarks
Tweet

Ben Marks, 00:15:58, “I live at the beach and I tend to wear shorts and flip flops, and if I’m having a fashion experience with the website, it’s going to be more powerful if the setting matches my buyer persona.”

Ben Marks, 00:24:26, “It’s dollar for dollar, an hour for hour, much cheaper, quicker, and easier to deliver a unique tailored insight-driven experience for your customers when you are using Shopware.”

Ben Marks, 00:32:28, “I feel incredibly lucky that I have been able to build this career and meet so many people across 50 plus countries now in my 20 years in the space. It’s been a privilege.”

Time Stamp Content

The announcement of AI in Shopware [00:01:01]
Ben Marks discusses the recent announcement of AI in Shopware and its impact on the platform.

Features of Shopware Copilot AI [00:03:24]
Ben Marks explains the collection of features in Shopware Copilot AI that enhance the administrative experience for users. The importance of AI in platform business [00:05:39]
Ben Marks emphasizes the significance of AI in platform businesses and how it can improve the user experience. The role of AI in the platform [00:14:56]
Discussion on how AI will impact the front end of the platform for user experience, including custom tailored post-checkout experiences and generative AI. Shopware’s differentiation in the market [00:13:38]
Explanation of how Shopware differentiates itself in the American market, particularly for mid-market merchants who need enterprise-scale features at a more affordable price. Hidden costs in Shopify [00:19:54]
Advice for merchants to ask objective questions upfront to avoid hidden costs in platforms like Shopify, emphasizing the importance of hiring agencies familiar with the best practices and standards of the chosen platform. Timestamp 1 [00:20:59]
“Installation portability and custom functionality”
Discussion about the portability of installations and the ability to build custom functionality in Shopware. Timestamp 2 [00:22:34]
“Educating users and marketing strategy”
The importance of educating users and Shopware’s marketing strategy to differentiate itself from competitors like Shopify. Timestamp 3 [00:26:27]
“Differentiators and hosting advantages”
Comparison between Shopware and Shopify, including the advantages of Shopware’s hosting options and its approach to complexity. The role of AI in the platform [00:32:00]
Ben Marks discusses the role of AI in the Shopware platform and its impact on the administrative experience for users. Advantages of Shopware as an open-source platform [00:32:28]
Marks encourages listeners to explore the opportunities in the e-commerce world and highlights the advantages of Shopware as an open-source platform. Building a career in the e-commerce world [00:33:20]
The conversation concludes with a discussion about the opportunities to build a career in the e-commerce world and the privilege of being part of the industry.

More Podcasts about Commerce

Links and Mentions

https://www.shopware.com/en/news/ben-marks-former-magento-lead-evangelist-joins-shopware-as-director/

Here is a list of tools, websites, links, books, and videos mentioned in the podcast episode along with their timestamps:

Google Analytics: 00:11:10
Shopify: 00:12:09
Adobe Commerce: 00:12:09
Generative AI: 00:15:58
Total Cost of Ownership: 00:16:59
PHP: 00:17:56

Please note that no specific books, videos, or websites were mentioned in the episode.

Scaling eCommerce Success: Bridging Platforms, Growth Tactics, and ROI with Isaiah Bollinger

February 2, 2024July 11, 2023 Brent W. Peterson

Isaiah Bollinger, a 4-time Inc. 5000 awardee and owner of four businesses is an expert in creating scalable digital growth strategies and is renowned for implementing these strategies across businesses of varying sizes.

As the co-founder and CEO of Trellis, a full-service eCommerce solution provider, Isaiah focuses on enhancing businesses’ IT and digital marketing spheres. Trellis specializes in implementing websites powered by leading platforms such as BigCommerce, Magento, Shopify, and WordPress.

The company’s capabilities allow it to plan, design, and launch a solution that fits clients’ specific goals and budgets today and can also scale as businesses grow. Beyond launches, Trellis maintains a robust partnership with its clients to spearhead website improvements and drive effective marketing strategies to attract more customers.

The pursuit of a high conversion rate and expanded online reach is prioritized, working with clients continually to enhance their websites for optimal ROI. Under Isaiah’s leadership, Trellis has catered to a diverse array of B2B and B2C businesses, right from startups to enterprise-level firms, navigating different industries and business models to ensure maximized eCommerce results. Boasting a stunning annual growth rate of over 50% every year as CEO, Isaiah propels Trellis forward with a vision to establish it as a top eCommerce solutions provider.

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Decoding the AI Revolution: Retail Transformation with Arv Natarajan

July 5, 2023 Brent W. Peterson

Brent Peterson is joined by a special guest, Arv Natarajan, Director of Product at GroupBy Inc. Together. They delve into the exciting world of AI and its transformative impact on the retail industry. Brent and Arv kick off the conversation by discussing how retailers utilize AI to drive their sales. Arv, leveraging his expertise at GroupBy – a company renowned for powering some of the most successful eCommerce websites – explains the AI-driven mechanisms that help businesses thrive in a competitive retail landscape.

The conversation then shifts to comparing next-generation product discovery technologies and legacy solutions. Arv shares insights on the cutting-edge enhancements that GroupBy has introduced to their Product Discovery Platform in March 2023 and how these developments are redefining eCommerce search. In the final segment, Brent and Arv explore the future of personalized search and recommendations in the eCommerce industry.

They discuss the potential of AI to tailor online shopping experiences and how this could revolutionize customer engagement and conversion rates. Listeners will better understand AI’s role in reshaping retail, product discovery technologies’ evolution, and the future for personalized eCommerce experiences.

Notable Quotes

‘Aave Natarajan’, ’00:08:43′, “Over $300 billion online is lost each year from a bad search experience. That’s a huge number and clearly it’s a problem that needs to be solved.”

‘Aave Natarajan’, ’00:09:32′, “If you could combine both of those experiences and make that online shopping experience more as if you are in a store, not only is it compelling and helpful to the user, I think it would also obviously help the retailer by providing better cross-sell opportunities or upsell opportunities as well.”

Brent W. Peterson 00:23:49, “And then I see a lot of e-commerce stores maybe saying we will keep this internal, we’re not going to share it with anybody, but this will help your buying experience right? Just like you get a personal shopper for you that’s going to go to your local store, your local department store and buy stuff for you. This is an opportunity for trusted brands to have trusted personal shoppers that are bots, right?”

Aave Natarajan, 00:28:59, “Don’t sleep on this technology. It is right here, right now. It’s available to use. It is cutting edge. It will provide more relevant results with less effort and less cost to run, and it will be optimized for your specific objectives. This technology you should be taking advantage of it.”

When to find it in the Podcast

Challenges in Product Discovery [00:08:09]
Aave Natarajan discusses the challenges retailers face with product discovery, including the problem of customers not being able to find the products they are looking for quickly.

AI-powered online shopping experience [00:09:32]
Discussion on how AI can enhance the online shopping experience to mimic the assistance provided by a store associate.

Tailored recommendations based on AI [00:10:29]
Exploring the potential of AI to provide tailored recommendations for specific needs, such as building a garden shed or planning a family dinner.

Advancements in AI technology for e-commerce [00:12:04]
Highlighting the advancements in AI technology for e-commerce, including the use of Google’s search platform and the potential for better product discovery and customer experiences.

[00:17:33]
The Impact of AI-generated Content on Search Results This topic discusses the potential impact of AI-generated content on search results and the concern of penalization by search engines like Google.

[00:19:31]
Differentiating Content and Results in Retail This topic explores the difference between content and product results in retail, emphasizing the importance of personalized and unique content to avoid being generic. T

[00:20:54]
The Future of Personalized E-commerce Experiences This topic delves into the future of personalized searching and shopping experiences, including the role of social media, data usage, and the potential for chatbots to provide tailored recommendations.

Democratizing AI Technology [00:26:02]
Discussion on how democratizing AI technology can level the playing field for smaller brands in providing compelling shopping experiences.

GroupBy’s Unique Offerings [00:26:18]
Exploration of GroupBy’s unique offerings in omnichannel e-commerce search and product discovery and its potential impact on the retail industry.

Advantages of GroupBy’s Platform [00:27:06]
Explanation of how GroupBy’s platform enables retailers to create extraordinary digital experiences, optimize revenue, and benefit from flexible and modular technology integrations.

Help with some tweets!

What challenges do you think retailers face when it comes to providing a seamless product discovery experience for customers? Share your insights!
Tweet

Get in touch

https://www.groupbyinc.com/news/news-articles/groupby-delivers-next-gen-ecommerce-search.

Arv’s LinkedIn, https://www.linkedin.com/in/arvnatarajan/?originalSubdomain=ca

GroupBy’s LinkedIn, https://www.linkedin.com/company/groupby-inc/

Unveiling SEO Secrets: A Deep Dive with Alchemy Leads’ Founder Sean Chaudhary

July 9, 2023June 27, 2023 Brent W. Peterson

Welcome to another episode of Talk Commerce with your host Brent Peterson. Today, we have the pleasure of chatting with Sean Chardhary, a seasoned SEO expert and the founder of Alchemy Leads. Based in Los Angeles, Alchemy Leads stands out in the SEO world, not just for its rapid growth but also for its unique approach.

Sean’s agency is built on the belief that small, technically elite teams can execute complex digital marketing strategies more effectively and efficiently than larger firms. With a lean team of no junior staff, boasting over 103 collective years of experience in online marketing, Alchemy Leads takes on a select number of clients at a time, ensuring absolute dedication to each campaign they handle.

Their business model is unique, prioritizing client revenues and fulfillment so they don’t rely on long-term contracts or outside investors. Sean proudly states that their hard work ensures they earn their fees month after month, with most of their clients sticking with them monthly for several years.

During this in-depth conversation, Sean shares his passion for the nitty-gritty of SEO, starting from his early fascination with Google’s search algorithms. He helps demystify SEO, explaining how it is more than just smoke and mirrors and instead a solid strategy involving content, tech, and links.

Sean also provides an insightful overview of Google’s EAT (Expertise, Authority, Trust) algorithm, discussing the importance of authorship in content creation, especially in sensitive areas like finance and health. He discusses the significance of WebCore Vitals and offers some useful tips on the complex link prospecting process.

If you’re interested in the art and science of SEO, looking to boost your business’s digital strategy, or simply intrigued by the unique ethos of Alchemy Leads, this episode with Sean Chardhary is not to be missed. Tune in for a conversation packed with valuable insights and learnings from an industry veteran.

Scaling E-commerce Success: Unifying Customer Service with Stephanie Bateman of Gorgias

July 5, 2023June 20, 2023 Brent W. Peterson

In this episode of Talk Commerce, your host, Brent Peterson, sits down with a distinguished guest, Stephanie Bateman, a dynamic sales leader with a focus on meaningful business development and account growth. Stephanie’s unwavering commitment to her work and her knack for devising simple yet effective solutions to intricate business problems have won her accolades in her industry, reflected in her impressive less than 5% annual client churn rate and extensive experience managing complex sales cycles that span over 60 days.

During the conversation, Stephanie shares invaluable insights on Gorgias, a cutting-edge customer service platform designed specifically for e-commerce merchants. Gorgias is built to support an array of tools, integrating support over email, live chat, voice, Facebook, Instagram, Twitter, and SMS into a single feed, enabling merchants to deliver top-tier customer experiences at scale on Shopify, BigCommerce, and Magento.

Boasting a current customer base of 10,000+ e-commerce merchants, including household names like Steve Madden, Timbuk2, Decathlon, and Sports Illustrated, Gorgias has become an e-commerce industry game-changer. The love for Gorgias among its users isn’t just for its innovative product but also for its relentless focus on e-commerce needs and, above all, its lightning-fast customer service response times.

With successful fundraising rounds in December 2020 and this year, amounting to $25 million and $30 million respectively, Gorgias has doubled its growth in significant ways, including annual recurring revenue, customer base, and team size. The platform continues to expand rapidly, always in search of new team members keen to grow with them.

Don’t miss this enlightening episode with Stephanie Bateman, where we dive deep into the world of e-commerce customer service and the ways Gorgias is making a significant impact. Tune in to learn more about Stephanie’s journey, her strategies for account growth, and what the future holds for Gorgias.

Reviving Lost Revenue: A Deep Dive into E-commerce Analytics with Dave Hyman

January 26, 2024June 13, 2023 Brent W. Peterson

In this riveting episode of Talk Commerce, we’re excited to delve into the world of e-commerce monitoring and analytics with our special guest, Dave Hyman. Dave is the head of sales and the co-founder of Webeyez, a leading e-commerce monitoring and analytics solution that has made a name for itself by helping businesses recover lost revenue by tackling technical and operational issues head-on.

Webeyez’s impressive track record, boasting $3M recovered from a single error for EQ3 and a massive 83% conversion increase, sets the stage for this enlightening discussion. Jomashop experienced a recovery of $420K from one issue and an impressive 37% conversion increase, while Imagination Media enjoyed 60% YoY growth and a $1M increase in sales for their clients, thanks to Webeyez.

An industry game-changer, Webeyez operates on a grand scale, analyzing over 1 billion data points and monitoring over 338 million monthly pages. Their mission? To significantly boost businesses’ revenue, enhance customer satisfaction, and cut costs through their comprehensive monitoring and analytics system.

In our discussion with Dave, we dive into how his approach to sales success is grounded in effective communication and a deep understanding of the client’s needs. This allows him to build bespoke strategies that resonate with the client’s business model, bolstering their market presence.

Dave also shares insightful details about the conception of Webeyez, a platform that empowers business and tech teams with the instant ability to pinpoint critical site issues that disrupt online sales and the overall buyer experience. Through data-driven insights, teams can make intelligent decisions and refine the online buyer journey to perfection.

Join us on this episode of Talk Commerce as we unravel the secrets of e-commerce success with Dave Hyman and Webeyez, and discover how data analytics can be a game-changer for your business’s online growth.

When you will find it

Importance of Measuring the User Journey [00:06:29]
Dave Hyman emphasizes the importance of measuring the full user journey on a website and understanding points of friction that lead to site abandonment.

Understanding Business Failures and Goals [00:08:00]
Dave Hyman discusses the significance of measuring success at each stage of the user journey and the long-term goal of building loyalty with customers.

[00:11:37]
Business Side Issues and Technical Issues
The speaker discusses the different types of issues that can impact the customer experience, including goal failures, usability, third-party tools, and JavaScript errors.

[00:13:02]
Top Business Side Issues
The speaker explains that the top reasons for customer abandonment are related to business side issues, such as add to cart problems, out-of-stock items, coupon failures, and login issues.

[00:18:59]
Importance of Constant Monitoring
The speaker shares an example of a coupon campaign that failed due to a validation date issue, emphasizing the need for ongoing monitoring to catch and fix issues that can impact sales and customer experience.

[00:22:11]
Importance of Customer Support and Ticket Submission
Explains the significance of addressing customer issues and the potential loss of customers who don’t submit tickets.

[00:23:28]
Understanding Page Load Speed and Core Vitals
Discusses the impact of specific elements like images, fonts, and videos on page load speed and emphasizes the need to monitor and optimize these factors.

[00:25:40]
Importance of Mobile Optimization and Loyalty
Highlights the importance of measuring and optimizing both desktop and mobile experiences, as well as the potential loss of customers due to a poor online experience.

[00:31:47]
Importance of Customer Satisfaction and Low Hanging Fruit. Discussion on the importance of addressing customer satisfaction and resolving easy-to-fix issues.

[00:33:14]
Meantime to Repair (MTTR) and Quick Issue Resolution
Exploration of the industry term MTTR and the significance of quickly identifying and fixing issues to maintain a healthy company.

[00:35:39]
Identifying Friction Points and Revenue Loss on Websites
Introduction to Web Eyes and its role in identifying friction points and revenue loss within the online funnel.

Mentions

Mentions with timestamps:

Amnesty – Magento extension provider – Website
- Timestamp: 00:01:01
Huf theme from Magento – A powerful and intuitive theme for Magento store owners – Website
- Timestamp: 00:02:42
Webuycars – E-commerce monitoring and analytics platform – Website
- Timestamp: 00:00:00
LivePerson – E-commerce SaaS solution provider – Website
- Timestamp: 00:04:15
SimilarWeb – E-commerce SaaS solution provider – Website
- Timestamp: 00:04:15
Ultapull – E-commerce SaaS solution provider – Website
- Timestamp: 00:04:15
“Talk Commerce” podcast – Website
- Timestamp: 00:00:00
Third party tools – Timestamp: 00:12:03
Pagespeed – Timestamp: 00:12:03
Site speed – Timestamp: 00:12:03
JavaScript errors – Timestamp: 00:12:03
Magento – Timestamp: 00:14:04
Load testing – Timestamp: 00:14:21
Website audit – Timestamp: 00:14:21
Monitoring and alerting – Timestamp: 00:16:00
Data analysis – Timestamp: 00:16:00
Webinar signups – Timestamp: 00:17:04
Holiday sales – Timestamp: 00:18:03
Coupons – Timestamp: 00:18:30
Conversion rate optimization – Timestamp: 00:20:10
KPIs – Timestamp: 00:20:10
Coupon optimization example – mentioned at 00:21:26
Core Vitals – mentioned at 00:22:25
Mobile-first approach – mentioned at 00:23:37
Loyalty and customer experience – mentioned at 00:24:33
Importance of website performance – mentioned at 00:25:08
Gold failures – mentioned at 00:28:14
Tool: Web Eyes – Timestamp: speaker 2 00:35:10

Description: A solution for identifying issues and improving website usability.

Industry Term: Empty TR (Time to Repair) – Timestamp: speaker 3 00:33:14

Description: Refers to the amount of time it takes a team to detect and fix an issue.

Book: “The Lean Startup” by Eric Ries – Timestamp: N/A

Description: Not mentioned in the episode, but a recommended book for startups and entrepreneurs.

Marketing for a Values-Driven World: A Deep Dive into Human Values with David Allison

July 5, 2023June 6, 2023 Brent W. Peterson

In this riveting episode of Talk Commerce, host Brent Peterson welcomes the renowned values activist and researcher David Allison.

The conversation revolves around Allison’s groundbreaking work on the Valuegraphics Project, his experiences with leading brands, and his upcoming book, “The Death of Demographics: Valuegraphic Marketing for a Values-Driven World”.

The podcast unfolds as Allison, known for leading a global human values research team, delves deep into the world of human values and the impact they have on everything we do. According to him, understanding these values can completely change our perspective on ourselves, those around us, and those we hope to engage with our work.

Throughout the conversation, Allison explains the inception of the Valuegraphics Project and its significant contribution to the world. This initiative marks the creation of the first-ever global inventory of core human values, covering a vast reach of 180 countries.

The project goes beyond theoretical conjectures; it converts values into a measurable business metric, assisting organizations to thrive in today’s values economy. As an accomplished speaker and author, Allison recalls some of his career’s noteworthy moments. Sharing the stage with Barack Obama at a conference in Spain, witnessing his books earn widespread acclaim, and seeing the inclusion of valuegraphics in marketing textbooks stand out as monumental milestones.

Listen to this enlightening episode as David Allison unravels the mysteries of human values, proving why we are all values-driven. Whether you’re a marketer, a leader, or simply a curious mind, you’ll walk away with a new perspective on values, demographics, and the dynamic world of modern commerce.

To connect with David Allison, follow him on LinkedIn or visit www.davidallisoninc.com and www.valuegraphics.com.