I recently had the pleasure of speaking with Annie Schiffmann, founder and CEO of Downstage Media, on my podcast, Talk Commerce. As an expert in social media marketing with a passion for musical theater, Annie shared invaluable strategies for creating an impactful yet efficient presence across today’s social platforms.
In our lively chat, we explored everything from choosing where to focus your efforts to crafting engaging content that sings. Read on for Annie’s top tips that will have your social media presence hitting the high notes.
Balancing Personal Passions with Professional Goals
Annie’s career is a testament to blending enthusiasm with expertise. After years of performing on stage, she now helps businesses take center stage online. This unique background gives Annie an innovative approach to digital marketing.
Composing a Social Symphony
A typical “day in the life” for Annie involves meetings, strategizing, writing, and content creation. She compares it to composing a symphony—many interconnected components creating something greater than the sum of its parts. Annie also dedicates time to sharing her knowledge through her book, blog, and more.
Harnessing the Power of Automation
One of our key discussions centered around utilizing automation tools to save time on social media. Annie explained the difference between merely scheduling posts and actually automating them for efficiency. Platforms like MeetEdgar and HubSpot help streamline your strategy.
Choosing the Right Stages
With so many options, deciding where to focus your social media presence can be daunting. Annie suggests playing to your strengths and priorities. Rather than chasing trends, select one or two platforms that align with your goals, audience, and capabilities.
Curating Your Social Media Toolbox
To maximize your impact on social, Annie recommends automation programs like MeetEdgar and HubSpot. These enable the development of an intelligent content calendar while retaining authenticity. You don’t have to do everything manually.
Engaging in Two-Way Conversations
Annie emphasized that social media should facilitate meaningful conversations, not just one-way broadcasting. By responding to comments and incorporating feedback, you build relationships.
Striking the Right Personal/Professional Balance
We also discussed best practices for developing your personal versus company branding on social platforms. Annie believes brands should highlight their human side while focusing the majority of content on professional topics.
Connecting with Annie Schiffmann gave me valuable insights into leveling up my social media strategy without getting overwhelmed. I encourage you to check out the full Talk Commerce episode, as well as Annie’s book, for more of her wisdom. Just remember—when using social media, put your best self forward!