customer retention Archives

In this insightful episode of Talk Commerce, Brent Peterson invites Tobi Buxhoidt, the co-founder of ParcelLab, a leading Operations Experience Management platform. Boasting a rich background in logistical operations and a passion for streamlining the customer experience, Tobi shares forward-thinking insights on the role of post-sales customer interactions in brand success.

Born in Germany and based out of Boston, Tobi describes how ParcelLab operates internationally with several offices worldwide. The platform aims to revolutionize the way brands engage with their customers with data-driven experiences, which he believes can create a notable difference in their relationships with their customers. A large part of the discussion revolves around the role of returns in customer satisfaction.

Tobi emphasizes the necessity of a digitalized, tailored, and customer-centric returns process with varying approaches depending on the customer and the product. He cites examples from fashion brand Chico’s and electronics company Bose to illustrate the practical application of this approach.

Tobi also touches upon the common assumption that returns should be free. While he understands this reasoning, he reveals intriguing data suggesting that about half of consumers are open to paying for returns depending on the context. Finally, Tobi gives a glimpse into the future of e-commerce in 2023, where he predicts a significant shift from customer acquisition to enhancing customer lifetime value.

He suggests that brands focus on engaging their customers during the entire post-purchase journey, which he claims is critical for customer retention and building lasting relationships. Tobi invites interested listeners to engage with ParcelLab further through its website, www.parcellab.com. Leveraging his experience and expertise, Tobi aims to help businesses excel in the post-purchase landscape, turning the seemingly mundane process of returns and operational moments into moments of joy.

Find Tobi Buxhoidt on LinkedIn for more insights and engagements.

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Today we have a special guest, Ruth Even Haim, who is the co-founder of ReConvert, a post-purchase upselling app for Shopify. Throughout her journey as an entrepreneur, Ruth and her brother both had Shopify stores and realized that the default ‘Thank You’ page on Shopify was essentially an ‘exit door’ from the store.

This realization gave rise to the creation of ReConvert, an app designed to make this exit door obsolete by facilitating post-purchase upselling. How does that work? ReConvert essentially transforms the ‘Thank You’ page into another landing page that confounds customer appreciation and promotes other products for potential immediate post-purchase.

The goal is to retain the customer’s attention after purchase and spur additional sales. In addition to her entrepreneurial work, Ruth also has a passion for content and writing. This passion translates into the work she does at ReConvert, creating a more engaging and interesting post-purchase experience for customers. A true testament to how personal passions can positively influence one’s work!

Join us as we delve deeper into the subject of post-purchase upselling, its potential for increasing revenues, and how Reconvert is changing the game for Shopify merchants. We will also explore the challenges and opportunities that come with being an entrepreneur and have a few laughs along the way.

To all the entrepreneurs out there – don’t miss out on this informative episode as we explore the insights of post-purchase upselling with our guest, Ruth Even Haim. Whether you are a seasoned business owner or just starting out, there are lessons to be learned and insights to be gained. Stay tuned!

Download the app today here.

More Podcasts about Commerce

Unlocking Loyalty: A Revolutionary Guide to Turning Returns into Remarkable Rewards with Tobi Buxhoidt

Introducing the Reconvert Rate: A Game-changing eCommerce Metric with Ruth Even Haim