Food Industry

Talk Commerce - Ali Wing

The Sweet Future of Food: Exploring Sweet Proteins with Ali Wong of Oobli

Welcome to a new entry in my journey as a podcaster, where I had the pleasure of diving into a topic that’s not only fascinating but also revolutionary for the food industry. In my latest episode, I sat down with Ali Wong, the visionary CEO of Oobli, to discuss the transformative potential of sweet proteins. This isn’t just about taste—it’s about health, innovation, and the future of how we enjoy our favorite treats.

A Sweet Introduction

Before we delve into the meat of the conversation, I want to extend my gratitude to our sponsor, Oobli, for supporting our podcast. It’s partnerships like these that enable us to bring insightful content to you, our listeners.

The Talk Commerce Podcast: A Platform for Engaging Discussions

As the host of the Talk Commerce podcast, I’m always excited to invite you, the audience, to engage with us. Whether it’s through comments, emails, or social media, your participation makes our discussions richer and more meaningful.

The Power of Sweet Proteins

During the episode, Ali Wong illuminated the concept of sweet proteins—remarkable substances derived from plants and berries along the equator. These proteins are game-changers; they can mimic the sweetness of sugar without the negative effects on blood glucose levels or the gut microbiome. Imagine indulging in your favorite chocolate without the guilt of sugar!

Reducing Sugar, One Chocolate Bar at a Time

Our conversation ventured into the practical applications of sweet proteins. Oobli has been at the forefront, using these proteins to reduce sugar content in chocolate and other food products. The result? The same great taste and texture we all love, but with a fraction of the sugar.

A Healthier Sip: Sweet Proteins in Beverages

I was particularly intrigued by the impact of sweet proteins on beverages. Ali highlighted how these proteins could significantly reduce the calorie load in sodas and other drinks—a boon for anyone mindful of their sugar intake.

Athletes and Sweet Proteins: A Winning Combination

For athletes, the balance of protein and sugar in their diet is crucial. Ali discussed how sweet proteins could cater to the specific nutritional needs of athletes, providing the necessary energy without the excess sugar that’s often found in sports drinks and energy bars.

The Sugar Debate: Finding the Sweet Spot

Our discussion wouldn’t be complete without addressing the elephant in the room—the abundance of sugars in our modern diet. Ali and I explored the challenges this poses to our health, particularly the impact on our gut microbiome. She stressed the importance of balance and moderation, and the need to consider the long-term implications of our dietary choices.

Sweet Innovations Around the Globe

As we wrapped up our conversation, we touched on the fascinating use of alternative sweeteners in different cultures, like ube ice cream in Hawaii. It’s clear that there’s a world of possibilities when it comes to rethinking sweetness in our food.

Final Thoughts

My talk with Ali Wong was more than just a discussion about sweet proteins; it was a glimpse into a future where our health and our palates are no longer at odds. The potential of sweet proteins to revolutionize the food industry and improve public health is immense, and I’m excited to see where this innovation takes us.

I hope this blog post has given you a taste of the rich insights from my conversation with Ali Wong. For the full experience, be sure to listen to the episode on the Talk Commerce podcast. Until next time, keep savoring the sweet side of life—responsibly!

Talk-Commerce Andrew Buehler

Smoke, Sizzle, and Success: Andrew Buehler’s Recipe for Building Urban Smokehouse

From Private Equity to Pitmaster: The Urban Smokehouse Story

The Birth of a Barbecue Brand

Hello, fellow food enthusiasts and entrepreneurial spirits! I’m Brent Peterson, your host at “Talk Commerce,” where we dive into the stories behind successful businesses and the passionate individuals who drive them. Today, I’m thrilled to share with you a remarkable journey from the financial world to the flavorful realm of barbecue. Join me as we explore the entrepreneurial path of Andrew Buehler, CEO of Urban Smokehouse, and the strategic decisions that have shaped his venture into a sizzling success.

The Spark That Ignited a Barbecue Revolution

Andrew Buehler’s story is one of passion pivoting into profession. As a former competitive swimmer with a zest for water sports, Andrew’s love for food and cooking always simmered in the background. But it wasn’t until the world was gripped by the COVID-19 pandemic that he took a deep dive into self-reflection and decided to leave his career in private equity to pursue his true calling—barbecue.

Urban Smokehouse emerged as a bootstrapped, 100% self-funded venture, aiming to deliver the authentic experience of low and slow barbecue to doorsteps across the nation. Andrew’s vision was clear: provide high-quality, precooked barbecue foods that are vacuum-sealed and shipped on dry ice, making it effortless for customers to enjoy without the need for a smoker or hours of preparation.

Overcoming the Heat: Challenges and Triumphs

Building Urban Smokehouse was no walk in the park. Andrew faced the daunting task of crowdfunding, a strategic move to gauge market fit and generate interest without significant upfront costs. He candidly shared the differences between pitching to institutional investors and crowdfunding backers, emphasizing the product’s appeal and market fit as crucial in the latter.

Shipping perishable products presented another set of challenges. Andrew tackled these head-on, using dry ice and meticulously planning logistics to ensure products reached customers in perfect condition, regardless of location or climate.

Leveraging Strengths and Expert Partnerships

Andrew’s mantra for scaling Urban Smokehouse effectively was to focus on his strengths and outsource other areas to experts. By partnering with a top-notch distribution center in Wisconsin, he could concentrate on what he does best—creating mouthwatering barbecue—while leaving tasks like pick and pack to those with the right expertise.

A Vision for Growth and Differentiation

Urban Smokehouse isn’t just about the meats; it’s about creating a full barbecue experience. Andrew’s vision includes expanding the product line to include various proteins, sides, barbecue sauces, and even venturing into retail and corporate gifting channels. He understands the importance of building a brand directly with the end customer and has strategically focused on direct-to-consumer sales before branching out.

In a market teeming with competition, Urban Smokehouse stands out by prioritizing quality and employing savvy marketing tactics. Andrew emphasizes customer acquisition and advocacy, using strategies like free samples, referral programs, and rewards to build a loyal customer base.

Setting the Table for Success

Andrew’s goals are as ambitious as they are clear: reach 5 to 10 million in annual revenue within the next 12 to 18 months. He approaches product expansion with caution, relying on sales volume and customer feedback to guide new additions. Quality, health accolades, and customer satisfaction remain at the forefront of Urban Smokehouse’s growth strategy.

Join the Barbecue Movement

As we wrapped up our conversation, Andrew extended an invitation to all listeners to visit Urban Smokehouse’s website and social media platforms. There, you can explore their delicious offerings and follow the brand’s journey.

Final Thoughts

My talk with Andrew Buehler was more than just a peek into the barbecue business; it was a masterclass in strategic entrepreneurship. His story is a testament to the power of following one’s passion and the importance of making calculated, customer-focused decisions in business.

Thank you for joining me on this flavorful adventure. Until next time, keep the fires of your passions burning and the wheels of commerce turning!