GA4

Unraveling the Mystery: What Are (GA4) Google Analytics Channels?

Google Analytics Channels represent the paths through which visitors discover your site. Decoding their nature and significance can lead to a refined digital marketing approach.

TalkCommerce Transition to Google Analytics 4 with GA4

Transition to Google Analytics 4 with GA4

Now is the time to leverage Google Analytics 4 to have a holistic overview of consumer behavior on the web and in apps using first-party, modeled data.