Transition to Google Analytics 4 with GA4

On July 1st, 2023, all the standard Universal Analytics properties will no longer accept new hits, and on July 1st, 2024, the same will be valid for the 360 Universal Analytics properties. Google Analytics 4 is the replacement. Find out more.

Verify if you have a Universal Analytics property by using this link. The sooner you migrate, the more data and insight you will gain in Google Analytics 4.

Now is the time to leverage Google Analytics 4 to have a holistic overview of consumer behavior on the web and in apps using first-party, modeled data. The enhanced machine learning capabilities, actionable reporting, and new connections enable you to adjust to an ever-changing privacy and technology environment to maintain the understanding you depend on.


  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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