On July 1st, 2023, all the standard Universal Analytics properties will no longer accept new hits, and on July 1st, 2024, the same will be valid for the 360 Universal Analytics properties. Google Analytics 4 is the replacement. Find out more.
Verify if you have a Universal Analytics property by using this link. The sooner you migrate, the more data and insight you will gain in Google Analytics 4.
Now is the time to leverage Google Analytics 4 to have a holistic overview of consumer behavior on the web and in apps using first-party, modeled data. The enhanced machine learning capabilities, actionable reporting, and new connections enable you to adjust to an ever-changing privacy and technology environment to maintain the understanding you depend on.
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