This week we interview Anna Völkl. Anna is the lead Magento developer and release manager at Economics the leading Magento agency in Austria. We dive into a great discussion about Magento security and tools merchants should use to help secure their Magento store. We talk about a day in the life of a Magento developer and Anna shares some of her passion around the Red Cross. We discuss the Magento community and the re-opening of Magento events someday. We all miss them!
This week we interview Danny Verkade with Cream. Danny is the CTO of Cream, a leading Magento agency in the Netherlands. He is also on the Magento Association Board.
We discuss his experience with the new Hyva theme and how it fits into the Magento ecosystem. We go over some of the tools that merchants can use to constantly evaluate the performance of their website. We talk about how someone can easily get into Hyva and why they should!
We finish up with some conversation about the Magento Association and the future of events, big and small. Hyva website delivered: https://vollebregtaanhangwagens.nl Reading: https://techcrunch.com
This week we interview Joseph Maxwell and discuss his new book, “The Art of Ecommerce Debugging” The video version of the podcast includes an exclusive unboxing of the book. Joseph goes over his motivation for writing this book and how it will help developers be better developers!
Joseph discusses the mindset of resolving problems. We go over TAD (You can listen to know what that means). We talk about work-life balance and how Joseph handles this. We talk about documenting your code. Joseph gives his top 5 things developers should do. (Hint number one is XDebug). The one thing to double your productivity is XDEBUG! Joseph talks about Magento certifications and why this is so important. Why NOT get certified?
This week we host a panel with Amazon Web Services and Wagento on how Wagento was successful in launching more than 200 stores on AWS and Magento. Kenny Rajan – AWS Senior Solutions Architect runs us through the benefits of AWS and why you should host your Magento store on the AWS Platform.
Brent walks us through the solution that was brought to Universal Music Group to help launch 200 Magento stores in a short amount of time. If you are listening to the podcast, you can find the slides on the website at Talk-Commerce.com
This week we interview Monika Milewska and Antoni Paszkow (who is no stranger to the subject of self-defense).
They are with the Magento development company Magently in Poland. We discuss their recent store launch of https://www.partcatalog.com/ on the Hyva theme. We learned that the time to develop the new theme in Hyva was half that of a new theme in the Blank theme during their Magento1 to Magento2 migration.
Antoni shares his developer experience, and Monika gives us some great performance numbers. They started with a score of 10 on Mobile and ended up with a score of 97!
What is Hyva?
Hyvä comes from the Finnish language and literally means “good”. But also “desirable” and “advisable”. Here’s how it’s pronounced.
We didn’t name our company Hyvä because we think we are that good, it has an intrinsic meaning that’s embedded into our work. We set out to build the best Magento products we possibly can. We want to build products that are really really good. “Said Willem Wigman Founder and creator of Hyvä Themes.”
Our products bring value to merchants, developers, agencies, and ultimately: end-users for your Magento-based website.
How Hyva reduces the time to market
By reducing the amount of Javascript on the site and simplifying the frontend development process, Hyva can reduce your time to market by 4-5 times. This allows developers to use the tools they need on the pages they need them rather than making every page use every tool every time.
This not only increases the performance of the developer, but it also increases the performance of the website dramatically!
Why Magento needs a new theme
The original Magento 2 theme was developed in the early 2010s and has not been updated from a framework/technical standpoint since the launch of Magento 2 in late 2015. In the last 5-6 years the technology and shifted and improved and Magento has not followed. In addition, Adobe Commerce is now focusing all its efforts on the Progressive Web App Studio. This means that the base theme is only getting security updates. The default, out-of-the-box Magento theme is sadly fallen by the wayside and will not be enhanced or upgraded.
Some highlights are as follows:
Reduced Complexity. Hyvä Magento 2 themes are powerful and feature-rich but yet simple. Reduced complexity is the number one principle they incorporate.
Enhanced Performance. E-commerce shoppers never forget slow websites. Therefore, fast-working web pages are another goal hidden behind all Hyvä products. To achieve it, these Magento 2 themes incorporate the principle of enhanced performance and increased efficiency.
Improved Developer Experience. A developer-friendly work-environment is also among the benefits of Hyvä Magento 2 themes.
Improved Development Velocity. Reduced complexity multiplied by good work conditions let your coders implement and customize Hyvä Magento 2 themes much faster than other similar solutions. As a result, you reduce average time-to-market metrics and costs.
Reduced Dependencies. As we’ve just mentioned above, Hyvä Magento 2 themes contain only two dependencies. Thus, they are way more reliable than most alternative solutions.
Reduced Learning Curve. All the principles mentioned above let you reduce the learning curve necessary to master Hyvä Magento 2 themes. It won’t take much time until you become a specialist in the Hyvä Magento 2 themes development
You can learn more about developing on the Hyva theme here at Rock Technolabs.
Welcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce and the ecosystems, and communities they work and live in.
This week we interview Eric Landmann with Earthling Interactive. We kick off with how merchants are using eCommerce platforms and look especially at B2B and how B2B merchants are utilizing their catalogs. You may be surprised where they are missing out. We look at some specific features for B2B and touch on Adobe Commerce and Oro Commerce. We talk about the shifting platform landscape and look at SaaS verse on-prem. We learn that Eric is an avid ice climber and lives in Bozeman Montana!
Welcome to this special tech edition of Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in.
This week we interview Joseph Leedy with Wagento Creative. We Discuss Magento extensions and integrations and look at the difference between the two. Joseph helps us understand why merchants need to take some extra time to vet any new extension they install on their website and developers need to be prepared to ask questions on why the extension needs to be installed. We discuss the Magento marketplace and why it is a good place for merchants to look for extensions. Joseph fills us in on what he is working on now and what interesting extensions he worked on in the past. We discuss our Unconference in Orlando Florida in January of 2022 and why Merchants and developers should attend. Joseph Leedy is a Magento developer and certified developer for Wagento Creative, an Adobe Gold Partner. This episode was recorded on July 14th, 2021
Welcome to this tech edition episode of Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we interview Christian Mà¼nch, Head of Development for N98 in Germany. We talk about the history of MageRun, the Swiss Army knife for Magento. We talk about Magento and headless commerce and Christian helps us understand some alternatives to just going headless with a single app.
Welcome to Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we interview Vinai Kopp who is a big advocate of the new Hyva theme. We discuss why Hyva makes sense for every developer, agency, and merchant. Vinai gives us reasons why Agencies need to embrace Hyva and get their teams on board. He also talks about the benefits for the merchant to use it. We go into the differences between PWA and a monolith and dive into microservices. All this while not getting too technical. You have to listen to this episode to hear Vinai’s opinion on PWA vs Hyva! This episode was recorded on July 7th, 2021
