Shopper in a wintery scene shopping on her mobile phone

Verizon Reimagines Holiday Shopping

November 26, 2024November 22, 2024 susanmakolea

A Seamless Blend of Technology and Personalization November 21, 2024 New York, NY: The holiday shopping season, often synonymous with frantic searches, long lines, and overwhelming choices, is undergoing a transformation thanks to Verizon’s innovative approach. The company isn’t merely offering deals; it’s fundamentally redefining the customer experience, leveraging the power …

ShopTalk Fall Live – In-Store AI Revolution: with X-HOPPER’s Ian Rowan

October 25, 2024October 22, 2024 Brent W. Peterson

This week on Talk Commerce, I had the pleasure of speaking with Ian Rowan, CEO of X-HOPPER, a company that’s using artificial intelligence to revolutionize the brick-and-mortar retail experience. In this blog post, we’ll delve into Ian’s insights on how X-HOPPER is helping retailers increase sales, reduce theft, and improve customer service. Get ready for the AI-powered retail revolution!

Smarter Customer Service, Higher Sales

Ian explained how X-HOPPER uses computer vision to identify customers who are looking for assistance. This allows store associates to approach shoppers at the optimal moment, leading to increased sales. He shared a remarkable statistic: a 35% increase in sales for certain goods! This really resonated with me; I’ve always believed that timely, effective customer service is paramount, and X-HOPPER’s technology offers a data-driven approach to achieving it. It’s not about bombarding customers; it’s about providing help when they need it most.

Combating Shoplifting with AI

Shoplifting is a massive problem for retailers, and Ian highlighted that X-HOPPER’s system effectively addresses this. By identifying potentially suspicious behaviors, the AI alerts associates to potential theft attempts, allowing for discreet intervention. The results are astounding – Ian mentioned a 60% reduction in theft in some cases! This is a game-changer for businesses struggling with shrinkage. What’s particularly impressive is that this is achieved without creating a heavy-handed, intrusive atmosphere for honest customers.

Data-Driven Insights for Better Decision-Making

X-HOPPER provides real-time data and analytics, giving retailers a clear picture of store activity. This allows them to optimize staffing, understand peak times, and identify areas for improvement. As Ian pointed out, “Don’t do it if you can’t measure it,” and this philosophy is central to X-HOPPER’s approach. This data-driven approach is something I’ve always championed – knowing your numbers is crucial for success in any business.

Empowering Associates Through Micro-Learning

What struck me most about X-HOPPER’s approach is the emphasis on employee empowerment. Instead of lengthy, traditional training sessions, the platform uses micro-learning to educate staff on the go. This continuous learning process makes every associate an expert, equipped to handle any customer inquiry. I found this remarkably efficient and effective. It’s a perfect example of how technology can streamline training and boost staff knowledge.

A Global Impact

Ian shared a compelling case study of a small grocery store in Wales that saw a significant reduction in shoplifting thanks to X-HOPPER’s technology. This story really highlights the platform’s versatility and ability to benefit both large corporations and smaller independent businesses. The impact on these small stores can be life-changing, as we discussed.

Ian Rowan’s vision for X-HOPPER is truly impressive. His passion for helping retailers succeed and his insights into the power of AI in the retail space are inspiring. X-HOPPER isn’t just a technological solution; it’s a comprehensive strategy for enhancing the customer experience, boosting sales, and improving security. I strongly urge you to visit xhoppers.com to learn more about their remarkable work. And be sure to listen to the full podcast episode for even more details and Ian’s engaging stories!

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Orchestrating Supply Chain Success with AI: Insights from Shannon Wu-Lebron

October 3, 2024September 24, 2024 Brent W. Peterson

Hey there, Talk Commerce fans! On this episode, we had the pleasure of chatting with Shannon Wu-Lebron, the Vice President of Industry Strategy at Blue Yonder. Shannon brought a wealth of knowledge about optimizing ecommerce through supply chain management and artificial intelligence. Let’s dive into some of the key takeaways from our conversation.

The Holistic Approach to Supply Chain

Shannon highlighted the importance of a holistic approach to supply chain management. Gone are the days when we could simply focus on the front-end ecommerce experience. To truly optimize, we need to consider everything from planning and merchandising to warehouse logistics and last-mile delivery. This resonated with me, as I’ve recently seen firsthand how interconnected these elements are in my own fractional CTO role. When we focus on just one piece of the puzzle, we risk missing opportunities for greater efficiency and customer satisfaction.

AI-Driven Optimization: Machine Learning and Beyond

Shannon shed light on leveraging AI to drive supply chain optimization. Their “Commerce Machine Learning Service” helps retailers predict inventory availability, optimize fulfillment strategies, and even forecast sales and returns. I found it fascinating to hear how machine learning is being used to tackle real-world challenges like stockouts and dynamic safety stock. It’s clear that AI is playing an increasingly vital role in shaping the future of ecommerce.

Supply Chain Orchestration: Connecting the Dots

One of the key concepts Shannon discussed was supply chain orchestration. This involves breaking down traditional silos between departments and systems, allowing for seamless data exchange and real-time decision-making. I’ve often seen challenges arise when different teams operate in isolation. Orchestration, as Shannon described it, offers a powerful solution to connect the dots and optimize the entire process.

Democratizing Ecommerce: Tools for Small and Medium Businesses

Shannon also touched on the democratization of ecommerce, highlighting how SaaS platforms and advancements in AI are empowering smaller businesses to compete with larger enterprises. I’m passionate about seeing businesses of all sizes thrive, and it’s exciting to see how technology is leveling the playing field. Smaller merchants now have access to tools and insights that were previously only available to large companies with deep pockets.

Holiday Trends and the Future of Ecommerce

As we head into the holiday season, Shannon shared some insights into the trends she anticipates. She emphasized the importance of planning for unpredictability, especially in the face of economic uncertainties. We also discussed the extended holiday shopping period, which now seems to start earlier and last longer than ever before. It’s crucial for merchants to adapt their strategies to meet these evolving consumer behaviors.

Our conversation with Shannon Wu-Lebron was packed with valuable information for anyone involved in ecommerce. From the importance of holistic supply chain management to the power of AI and the trends shaping the industry, Shannon’s insights provided a roadmap for optimizing operations and enhancing customer experiences. To hear the full conversation and get even more valuable takeaways, be sure to check out the complete episode of Talk Commerce.

Thanks for tuning in!

Brent Peterson
Host, Talk Commerce

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Beyond Amazon Lockers: The Future of Delivery & Storage with Van Tucker

September 23, 2024September 17, 2024 Brent W. Peterson

In this episode of Talk Commerce, I had the pleasure of speaking with Van Tucker, VP of Technology Partnerships at Harbor Lockers. Van shared fascinating insights into the rapidly evolving world of locker networks, how they’re changing the face of delivery, and their potential to revolutionize retail experiences. In this blog post, we’ll dive into the key takeaways from our conversation, exploring the innovative solutions Harbor Lockers is building and the future implications for businesses and consumers alike.

What is a Public Locker Network?

Van described Harbor Lockers as a public locker network that operates outside of the proprietary systems seen with Amazon Lockers. Instead, it’s an open platform where multiple companies can utilize lockers for deliveries, returns, and storage. “It’s a marketplace locker,” explained Van, “deployed around cities for no upfront charge to the companies using it. They pay a small usage fee every time their customers interact with the lockers.” This model is designed to empower a variety of businesses, from small startups to larger retailers, to offer convenient locker-based solutions without significant upfront investment.

Harbor Lockers vs. Amazon Lockers: Key Differentiators

One of the key differentiators of Harbor Lockers is its open nature. While Amazon’s lockers are exclusively tied to their platform, Harbor Lockers can be utilized by any carrier, merchant, or retailer. This, in my opinion, is a significant advantage. It opens the doors for greater flexibility, enabling businesses of all sizes to leverage the benefits of locker-based delivery and pickup options. Van emphasized this point: “It’s about empowering individuals and companies to offer a locker experience without a large investment.”

Scaling the Locker Network: Growth and Deployment

Harbor Lockers is part of Luxor One, a leading locker manufacturer with over 10,000 locker locations across the US. Van revealed their ambitious plans to expand the Harbor network from around 150 lockers currently to over 25,000 in the next two years. This massive growth requires a significant effort both in deploying the physical lockers and developing the technology that makes them seamlessly integrated with various businesses and customer experiences. Personally, I find this level of ambition really exciting – it shows the potential for Harbor Lockers to have a widespread impact on the delivery and retail landscapes.

Partnerships and Use Cases: Expanding the Locker Ecosystem

Harbor Lockers is building a robust partner ecosystem to expand the use cases of their network. We discussed several interesting collaborations, including:

Relay: This partnership allows merchants to leverage lockers as virtual storefronts, extending their reach and providing flexibility for customers.
Drop Locker: This internal startup (now a separate business unit) provides bag storage solutions at event venues, eliminating the hassle of carrying bags and increasing security.
Shopify Integration: Through a new app, Shopify stores can integrate Harbor lockers into their checkout process, offering customers a convenient delivery and pickup option.

I’m consistently amazed by the creativity in the application of Harbor’s technology across a variety of industries and scenarios. The way Van and his team are thinking about solutions really shows a dedication to solving problems for businesses and their customers.

Technology and the Future of Locker Networks

Van explained that Harbor Lockers is built on an “open API and SDK,” which allows seamless integration with existing apps like DoorDash and Shopify. The lockers themselves are “headless,” meaning they don’t have a built-in kiosk or screen, making them more resistant to vandalism and easier to maintain. They primarily operate through Bluetooth connectivity, which offers a simple and convenient user experience.

I find this “headless” approach quite insightful. It really highlights a focus on simplicity and user experience. By integrating with existing apps, it removes friction and makes the process of using lockers intuitive and straightforward for the customer.

Sustainability and the Last Mile Problem

The rise of e-commerce has led to a significant increase in last-mile deliveries, which can be both expensive and environmentally unfriendly. Van highlighted how locker networks can help address this problem by consolidating deliveries to central locations, thereby reducing the number of individual trips made by delivery vehicles. This approach is especially crucial in cities with green initiatives and regulations around delivery operations.

I’ve always been interested in how companies can address logistics and sustainability. I’m impressed by how Harbor Lockers is positioned to help solve this crucial issue for both businesses and the environment.

Future Visions: Autobots and Beyond

We explored the partnership with Autonomy, a company that creates self-driving delivery robots. These robots, equipped with Harbor Locker technology, offer a novel way to deliver goods and services in a mobile, multi-drop manner. This has the potential to be a game-changer for a variety of industries, from food delivery to product sampling. I can envision these robots in a wide variety of use cases, especially in areas like festivals and events where they can provide convenient and timely service.

Van’s enthusiasm for the Harbor Pilot app, a new platform that allows retailers and brands to easily test out and utilize the Harbor network, was infectious. It’s a testament to their commitment to making locker-based solutions accessible to everyone, regardless of their technical expertise.

Conclusion

Van Tucker’s insights into the evolving world of locker networks were truly eye-opening. I’m convinced that Harbor Lockers has the potential to play a significant role in reshaping delivery, retail, and even urban logistics in the future.

If you’re interested in learning more about Harbor Lockers and the innovative solutions they’re building, I highly recommend checking out the resources they mentioned in the podcast, including their website (harbordlockers.com) and app marketplace (harbordlockers.com/apps). You can also find Van on LinkedIn or contact him directly at VanTucker@harbordlockers.com.

And of course, don’t forget to listen to the full podcast episode for a deeper dive into the conversation. It’s a great resource for anyone interested in the future of retail and delivery!

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The Power of Geofencing: How To Dominate Your Market with Location-Based Marketing

May 21, 2024 Brent W. Peterson

In this episode of Talk Commerce, we explore the world of geofencing with the dynamic duo, Barbara Wardell and Ernesto Caleri, co-founders of Kalari & Wardell. They share their valuable insights on how to use location-based marketing to attract customers, drive foot traffic, and outperform your competition. Get ready to unlock a powerful strategy that can transform your business!

Geofencing: A Powerful Tool for Small Businesses

“We started this company in the middle of COVID to help small businesses recover foot traffic,” says Ernesto. He explains that geofencing is a technology that utilizes the relationship between smartphones and satellites to create virtual fences around locations of interest. “When someone walks into a competitor’s store, we can send them an ad to your store.”

This tactic is particularly relevant for industries like restaurants, laundromats, and even niche businesses like mezcal brands. Ernesto emphasizes that the power of geofencing lies in its ability to track satellite-verified visits. “We do 5,000 satellite-verified visits a month across the US, Canada, and Australia.”

Democratizing Geofencing for Small Businesses

“We asked the question, what will it take to bring this technology to small businesses?” Barbara explains. Their answer was a revolutionary approach to geofencing, making it accessible for even the smallest businesses. They honed their strategy in the laundromat industry with a budget as low as $1,000 a month. “We were able to drive over 1,000 visits to one laundromat owner in the Carolinas with about 30 locations.”

This success story propelled them into new verticals, including private aviation, apparel, and even the alcohol and beverage industry. “We’ve been able to bring it to other verticals as well.”

Beyond Retail: Geofencing for Services and B2B

Ernesto and Barbara emphasize that geofencing goes beyond retail. “We can do B2B, which is retail. We also do services. We also do track website traffic.” They highlight examples like vacation rentals and retreats where geofencing can be used to target people in a broader geographic area. “We can look at neighborhoods in New York City, neighborhoods in Staten Island, neighborhoods in Florida. We can see where people are actually coming from and we can send ads to consumers like that even if they’re not living within driving distance of a location.”

Privacy-Focused Approach: Anonymity and Data Protection

One of the key concerns with location-based marketing is the perceived creep factor. Barbara addresses this concern directly. “Your device becomes anonymized, unlike with Facebook and other platforms.” She emphasizes that Kalari & Wardell prioritize data privacy and use a clean-room approach to anonymize users. “We actually do protect consumer privacy.”

The Future of Commerce: Hybrid Models, Data Accuracy, and Human Connection

As we move forward into 2024, Barbara believes the future of commerce lies in a hybrid model. “I think we’re going to go a little bit back to old school as well as integrate.” This means a balance between online and offline experiences.

Ernesto echoes this sentiment. “The world’s best visual models do not create faces that resonate with people just yet.” He believes that while AI is a powerful tool, it can’t replicate the human element of connection and empathy.

Final Thoughts: Embrace the Power of Geofencing

It’s clear that geofencing is a powerful tool for small businesses looking to attract customers, drive traffic, and dominate their markets. Kalari & Wardell offers a compelling solution that puts the power in the hands of the underdog.

The future of commerce is exciting and filled with possibilities. Get ready to embrace the power of geofencing and unleash the potential of your business!

Talk Commerce - Casey Drake Endear SalesChat

Revolutionizing Retail: Endear’s Casey Drake on the Power of SalesChat and Clienteling

November 21, 2024April 30, 2024 Brent W. Peterson

In this special partner episode of Talk Commerce, we’re thrilled to have Casey Drake, the VP of Sales at Endear, join us for an insightful discussion on the future of retail CRM and clienteling. Sponsored by Content Basis and Endear, this episode contains valuable tips and strategies to help you supercharge your online sales and build stronger customer relationships.

The Game-Changing Power of SalesChat

One of the key topics Casey dives into is Endear’s revolutionary SalesChat feature, which transforms how brands connect with customers online. As Casey explains:

“SalesChat is a live chat widget on your website. It’s Endear’s what we’re calling our live chat feature is SalesChat. And we put that word sales on it for a reason because it’s meant to be and separate itself from a traditional support chat widget that people might be used to putting on their website.”

By empowering store associates to engage with customers through SalesChat, brands can create personalized shopping experiences that drive conversions and foster long-term loyalty.

Bridging the Gap Between In-Store and Online Sales

Another crucial point Casey raises is the importance of breaking down the walls between retail teams and e-commerce teams. Too often, these teams view each other as competitors rather than allies. However, as Casey points out:

“I think the only way you get that wall broken down is with like, we need to have a conversation about attribution and how store associates can get attribution for online sales. It doesn’t need to be every online sale, but give them a way to do that.”

By providing store associates with the tools and incentives to contribute to online sales, brands can create a more cohesive and effective retail strategy.

Talk Commerce - Casey Drake — Talk Commerce – Casey Drake

The Importance of Hiring and Empowering the Right People

Throughout the episode, Casey emphasizes people’s critical role in the success of any retail strategy. As he wisely states:

“I think so many brands need to like really take their hiring process seriously and then treat the good ones that they do get, treat them well and put them in the positions to succeed. Cause that like none of this works if you don’t have good people.”

Brands that want to deliver exceptional in-store and online customer experiences must invest in talented, trustworthy store associates.

Embracing the Future of Retail

As the retail landscape continues to evolve, brands must adapt and innovate to stay ahead of the curve. By leveraging cutting-edge tools like Endear’s SalesChat and prioritizing clienteling, brands can unlock new opportunities for growth and success.

So, if you’re ready to take your retail strategy to the next level, be sure to tune in to this value-packed episode of Talk Commerce featuring Casey Drake. Trust me, you won’t want to miss the incredible insights and actionable tips shared throughout this conversation.

Elevating the Customer Journey: parcelLab Welcomes Noel Hamill as Global Chief Marketing Officer

March 22, 2024March 19, 2024 Brent W. Peterson

parcelLab, the premier retail, e-commerce, and post-purchase customer experience platform, has announced the appointment of Noel Hamill as its new Global Chief Marketing Officer. Hamill’s extensive expertise will be instrumental in shaping parcelLab’s global go-to-market strategy and vision, helping to transform the customer journey and fuel the company’s next stage of business growth.