Elevating the Customer Journey: parcelLab Welcomes Noel Hamill as Global Chief Marketing Officer

Boston, Mass., March 18, 2024 – In a strategic move to drive global expansion and customer success, parcelLab, the premier retail, e-commerce, and post-purchase customer experience platform, has announced the appointment of Noel Hamill as its Global Chief Marketing Officer.

Hamill’s extensive expertise in leading marketing efforts for dynamic, private equity-backed SaaS companies will be instrumental in shaping parcelLab’s global go-to-market strategy and vision. As the new Global Chief Marketing Officer, Hamill will oversee all marketing functions, helping to transform the customer journey and fuel the company’s next stage of business growth.

“Noel is a proven industry leader with an unmatched track record driving significant and sustained global growth through creative, data-driven marketing programs,” said Tobias Buxhoidt, Founder and CEO of parcelLab. “His proven experience will help us expand our market share, elevate our global brand, and usher in a new era of customer success as we continue to bring global brands closer to their customers.”

Driving Innovation and Customer Satisfaction

Noel Hamill brings over 20 years of experience in leadership roles for dynamic, private equity-backed SaaS companies. Most recently, he served as Global Chief Marketing Officer at PG Forsta, a SaaS technology platform providing solutions for research, healthcare, and customer experience measurement.

Prior to that, Hamill held the role of Chief Marketing Officer at Ladbrokes Coral, where he was responsible for brand development and strategy, voice of the customer, public relations, social media, and events.

“parcelLab is a high-growth company that is committed to driving innovation, customer satisfaction, and share of wallet for global brands, and I’m thrilled to work with this amazing team at such an exciting stage in its growth journey,” said Hamill. “I look forward to helping parcelLab expand our market opportunities and accelerate customer adoption of our solutions around the world as we continue to revolutionize the post-purchase experience.”

Transforming the Customer Journey

With Noel Hamill’s appointment, parcelLab is poised to take its global operations to new heights. Hamill’s proven track record in driving significant and sustained growth through creative, data-driven marketing strategies will be instrumental in expanding the company’s market share and elevating its global brand.

As parcelLab’s new Global Chief Marketing Officer, Hamill will play a pivotal role in transforming the customer journey, ensuring global brands can effectively engage with their customers throughout the entire purchase process. By leveraging his expertise, parcelLab will continue to revolutionize the post-purchase experience, ultimately fostering stronger relationships between brands and their customers.

The addition of Noel Hamill to the parcelLab leadership team comes at a critical juncture in the company’s growth trajectory. With his industry-leading experience and forward-thinking approach, parcelLab is well-positioned to capitalize on emerging opportunities in the retail, e-commerce, and customer experience sectors, cementing its position as a global leader in the industry.

About parcelLab   

parcelLab is the only truly global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational cost, and optimize customer experience in an unprecedented way. Our award-winning post-purchase platform empowers brands to transform mundane operational touchpoints into the most differentiated and personalized experience, creating unique moments of pure joy for their customers. Trusted by over 800+ brands including IKEA, Chico’s, H&M, and Yeti, we actively manage the post-purchase experience across 175 countries and track shipping data from more than 350 carriers worldwide. Find out more at www.parcelLab.com.  


  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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