Udayan Bose joins Talk Commerce to explore how generative AI is revolutionizing ecommerce, from boosting productivity to impacting SEO and shaping the future of Google Search. Discover key takeaways and insights from this insightful conversation.
Kristen argues that creating customer avatars based solely on demographics can be exclusionary and doesn’t resonate with younger generations who prioritize values and brand alignment. I found this particularly insightful, as I’ve noticed a shift in my own purchasing behavior where I’m drawn to brands that reflect my personal beliefs. Kristen suggests that focusing on psychographics – a customer’s values, personality traits, and convictions – is far more effective.
Join me as I chat with Kate Bradley, CEO of Lately, about AI’s role in enhancing content creation. Discover how collaborative AI, paired with human creativity, can revolutionize your marketing strategy and boost audience engagement.
Consumer behavior is a multifaceted subject you can’t simply research, publish a book, and call it a day. There are so many approaches, strategies, and questions that no one can tell you the only way. However, the literature on commerce and marketing offers many valuable lessons about analyzing consumer behavior …
In this episode of Talk Commerce, Udayan Bose, founder and CEO of NetElixir, shares his insights on the future of e-commerce and how AI is transforming digital marketing strategies. Learn about the importance of experimentation, navigating competitive pressures, and leveraging AI to acquire high-value customers.
In this episode of Talk Commerce, we dive deep into the world of geofencing with Barbara Wardell and Ernesto Caleri, co-founders of Kalari & Wardell. They share their insights on how small businesses can leverage location-based marketing to attract customers, increase foot traffic, and outsmart the competition. You’ll learn how to build your customer personas, identify your ideal locations, and craft the perfect message to resonate with your target audience.
Join Brent Peterson and Brian Gerstner, President of White Label IQ, as they delve into the crucial role of strategic partnerships in the ever-changing world of marketing.
Josh Gibson, the current Vice President of Marketing at Simon Data and former Senior Director of Growth Marketing at Sysco, reveals the tactics and philosophies that enabled him to achieve amazing success. In this value-packed conversation, Josh dives deep into how he was able to 10x RR in under 2 years, build high-performing teams, and execute multichannel campaigns with outstanding ROI. Get ready to take notes and learn how to level up your marketing, better connect with customers, and accelerate growth like never before.
Brands who have products that customers need are doing much better. And it’s because exactly what you mentioned about organic traffic. So if you’re selling a product, and for example, this could be a really good example, like headphones, maybe I need headphones for recording or I need headphones to go to the gym. I’m gonna go and look for what’s the best option for my budget, right?
In today’s digital landscape, video has emerged as a game-changer for businesses looking to engage their audience and boost their online presence. To delve deeper into the world of video marketing, I had the pleasure of interviewing Jeremy Toeman, a seasoned expert with an impressive track record in the media …
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