Marketing Intelligence Insights with Joshua Lauer
Marketing intelligence expert Joshua Lauer shares insights on data tracking, creative marketing balance, and essential e-commerce metrics for business success.
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Marketing Intelligence Insights with Joshua Lauer
Marketing intelligence expert Joshua Lauer shares insights on data tracking, creative marketing balance, and essential e-commerce metrics for business success.
Revolutionizing Creator Marketing: How Agentio’s Platform Transforms Brand Partnerships at ShopTalk 2025
Arthur Leopold, CEO of Agentio, discusses how their automated platform is revolutionizing creator marketing by removing traditional barriers and enabling brands to scale their YouTube partnerships efficiently.
AI in Marketing: Finding the Balance Between Automation and Human Connection
Discover how sisters Kelly Evans and Courtney Hurley balance AI automation with human connection to achieve remarkable marketing results for their clients
AI-Powered Marketing Revolution: Insights from Udayan Bose
Udayan Bose joins Talk Commerce to explore how generative AI is revolutionizing ecommerce, from boosting productivity to impacting SEO and shaping the future of Google Search. Discover key takeaways and insights from this insightful conversation.
Value-Based Marketing with Wordsmith Extraordinaire: Kristin N. Spencer
Kristen argues that creating customer avatars based solely on demographics can be exclusionary and doesn’t resonate with younger generations who prioritize values and brand alignment. I found this particularly insightful, as I’ve noticed a shift in my own purchasing behavior where I’m drawn to brands that reflect my personal beliefs. Kristen suggests that focusing on psychographics – a customer’s values, personality traits, and convictions – is far more effective.
Mastering Content with AI: A Dive into Data-Driven Marketing with Kate Bradley-Chernis
Join me as I chat with Kate Bradley, CEO of Lately, about AI’s role in enhancing content creation. Discover how collaborative AI, paired with human creativity, can revolutionize your marketing strategy and boost audience engagement.
Understanding Consumer Behavior Through Literature: Key Insights from Books on Commerce and Marketing
Consumer behavior is a multifaceted subject you can’t simply research, publish a book, and call it a day. There are so many approaches, strategies, and questions that no one can tell you the only way. However, the literature on commerce and marketing offers many valuable lessons about analyzing consumer behavior …
The Future of E-Commerce: Insights from Udayan Bose on AI-Powered Marketing
In this episode of Talk Commerce, Udayan Bose, founder and CEO of NetElixir, shares his insights on the future of e-commerce and how AI is transforming digital marketing strategies. Learn about the importance of experimentation, navigating competitive pressures, and leveraging AI to acquire high-value customers.
The Power of Geofencing: How To Dominate Your Market with Location-Based Marketing
In this episode of Talk Commerce, we dive deep into the world of geofencing with Barbara Wardell and Ernesto Caleri, co-founders of Kalari & Wardell. They share their insights on how small businesses can leverage location-based marketing to attract customers, increase foot traffic, and outsmart the competition. You’ll learn how to build your customer personas, identify your ideal locations, and craft the perfect message to resonate with your target audience.
Strategic Partnerships: Navigating the Evolving Marketing Landscape with Brian Gerstner
Join Brent Peterson and Brian Gerstner, President of White Label IQ, as they delve into the crucial role of strategic partnerships in the ever-changing world of marketing.
