Articles & Podcast Episodes

Welcome to the Second Act of InBound 2023

Day 2 Amplification: Conquering the Marketing Landscape at InBound 2023

Day 2 of InBound 2023 saw a blend of high-profile keynotes, interactive sessions, LinkedIn talks, aiming to empower marketers with a deeper understanding of their vast landscape. Explore the day’s highlights, including Derek Jeter’s take on resilience, insightful sessions on advertising strategies, Text AI, LinkedIn Sales Navigator, and the hilarious unwind with John Mulaney.

Exploring the Marvels of Marketing at Hubspot's Inbound 23 Day 1

Beyond the Buzz: Exploring the Marvels of Marketing at Hubspot’s Inbound 23 Day 1

A deep-dive into the stimulating sessions, captivating keynote speeches and networking opportunities encountered on Day 1 of Inbound 23, the annual marketing conference by Hubspot.

Hyvä Theme Aligning Your Business with WCAG Level Compliance

Hyvä Themes: A Gateway to Enhanced Accessibility in eCommerce

Empowering web spaces, Hyvä pursues accessibility improvements with a zeal, even though the Hyvä Theme is not currently WCAG level compliant.

Talk-Commerce-Justin Beals

Revolutionizing Security Compliance: The Strike Graph Story with Justin Beals

In a recent podcast episode, I had the pleasure of hosting Justin Beals, the co-founder and CEO of Strike Graph. We delved into a variety of topics, from his role at Strike Graph to his passion for sailing and skateboarding, and the journey of starting a startup.

Meet Justin Beals: The Man Behind Strike Graph

Justin Beals is not just the co-founder and CEO of Strike Graph, but also a passionate sailor and skateboarder. His day-to-day role at Strike Graph involves building the business, assembling the right team, and solving important problems. As the CEO, he deals with various issues, from trash collection to strategy.

The Journey of Starting a Startup

Justin shared his journey in starting Strike Graph and his interest in entrepreneurship and technology. He looks for problems that can be solved with a technology-driven solution and that require capital to build and prove the value of the product. He mentioned working with an incubator in Seattle to spin out Strike Graph and their recent VC-backed funding round.

The Importance of Certifications in Business

Justin shared his personal experience as a Chief Technology Officer at a previous startup, where he struggled to help the sales team navigate the procurement process and share security operations. He explained how certifications like PCI-DSS and SOC2 can impact revenue by speeding up the procurement process. By cutting the two-year timeframe in half or three-quarters, companies can increase their revenue significantly.

The Ethical Aspect of Security

Justin also discussed the ethical aspect of the problem, stating that implementing better security is better for everyone involved in the marketplace. He mentioned that these certifications act as a measuring stick for an organization’s security operation and can help build trust among customers.

Understanding Certifications and Audit Qualifications

We also discussed the specific certifications and audit qualifications. PCI-DSS, designed for credit card processing, requires an external assessment for organizations that process a million transactions a year. SOC2, often added on top of PCI-DSS, has a broader set of expectations, including security processes around HR, change management, and encryption.

The Role of Security Operations in Businesses

Justin emphasized the importance of security operations in businesses. He mentioned that multiple people in the organization, such as the CTO and DevOps, should own different aspects of security. He emphasized the need for a separation of environments to prevent the leakage of production data into a QA environment.

The Impact of GDPR

We discussed the impact of GDPR (General Data Protection Regulation) in Europe, which has driven the adoption of privacy-focused standards worldwide. Justin explained that GDPR is a liability standard, and organizations self-certify to avoid potential lawsuits. He recommends businesses to start with a simple risk assessment to determine the scope of security practices needed.

Advice for Entrepreneurs and Business People

Justin advises entrepreneurs and business people to adopt pragmatic approaches and focus on stable, metric-focused growth, retention, resiliency, and profitability. He highlights the importance of audits and certifications, such as SOC2, ISO 27001, and PCI DSS, as businesses grow and cater to more sophisticated customers.

About Strike Graph

Strike Graph is a security compliance and certification solution. Their platform helps customers earn certifications and audits like SOC2, ISO 27001, and GDPR compliance. Justin expressed his excitement about the success they have found with their customers and the value they have found in the product.

If you’re interested in learning more about Strike Graph and their solutions, I recommend visiting their website at You can also reach out to Justin on LinkedIn. He’s always happy to share his knowledge and experience with anyone who needs help.

I appreciate Justin’s insights and am grateful for his time on the podcast. His knowledge and experience in the startup world are invaluable, and I’m sure our listeners found his insights as enlightening as I did.

The Importance of Live Chat Moderation in Online Discussions

The Importance of Live Chat Moderation in Online Discussions

This article discusses the significance of live chat moderation, the potential risks of unmoderated chats, and how moderation works to create a positive online environment while preserving a brand’s reputation.

Seamless Interpretation for E-commerce with Shopware's AI-based Translation for Reviews

Seamless Interpretation for E-commerce with Shopware’s AI-based Translation for Reviews

Shopware’s AI-based translation for reviews is revolutionizing E-commerce by providing precise translations of product reviews, bridging language gaps, and creating a globally understood platform.

Shopware’s AI-Copilot for Streamlining Product Properties

Unraveling the Magic of Shopware’s AI-Copilot for Streamlining Product Properties

Shopware’s AI-Copilot impresses again, this time by introducing an innovative way to manage product properties efficiently. Delve into how it functions, its benefits to merchants, and several FAQs that might lead you to your desired answers.

Harnessing the Power of AI for a Personalized Shopping Experience

Harnessing the Power of AI for a Personalized Shopping Experience

Harness the power of AI to deliver a highly personalized shopping experience with Shopware’s Custom Checkout Message.

Unraveling the Power of Composable Architecture with Chris Bock, Co-founder of Netlify

Unraveling the Power of Composable Architecture with Chris Bach

Hello everyone! I recently had the pleasure of hosting Chris Bach, the co-founder of Netlify, on my podcast. As the Chief Strategy Officer (CSO) of Netlify, Chris also sits on the advisory board of Market Lines, an industry body focused on headless and composable architecture. Besides his professional pursuits, Chris has a passion for cars and motorsport, which adds an interesting dimension to his personality.

A Passion for Cars and Borderline Humor

Our conversation started with a light-hearted discussion about Chris’s love for cars, both old and new, especially those related to racing. We also discussed his participation in the free joke project, where I shared a joke about an antique globe. Chris found it amusing, describing it as borderline humor.

The Box Family and Headless Composable Commerce

In a humorous twist, I asked Chris if he had any relation to the famous Box family of writers. Chris jokingly responded that Sebastian Box stole his last name for fame but is unrelated to famous writers. Our conversation then took a more serious turn as we delved into the topic of headless composable commerce. Chris explained that headless refers to separating the core commerce functionality into an API, allowing flexibility in building different digital experiences. He highlighted the advantages of headless, such as faster time to market and the ability to customize digital experiences.

Understanding Composable Architecture

When asked about the term “composable” and its relation to headless, Chris explained that composable architecture goes beyond just separating the front end and back end. It involves using self-contained systems that can be decoupled and connected through APIs, allowing for more flexibility and interchangeability.

Different systems like CMS, e-commerce engines, and marketing engines are separate entities in traditional setups. However, with composable architecture, these systems can be decoupled and connected through APIs, allowing for more flexibility and interchangeability.

The Challenges and Solutions of Composable Architecture

Despite the benefits, maintaining such an architecture without a platform like Netlify can be challenging. Organizations face bottlenecks and complexities in consuming the APIs and delivering a seamless digital experience to customers. This involves handling secrets, setting up staging and production environments, managing caching, and ensuring security scans, among other tasks.

Netlify, as a composition platform, aims to address these challenges by providing a unified workflow and orchestration. It allows developers to build composable architectures by pulling in different components and APIs, while also offering standardized ways to connect with legacy systems and manage releases. Netlify’s value lies in simplifying the process, reducing overhead, and enabling faster time to market.

The Power of Composable Architecture and Netlify’s Role

Chris Bach emphasized the power and advantages of composable architecture and how Netlify plays a crucial role in enabling organizations to adopt and maintain such architectures effectively. He discussed the challenges faced by businesses and organizations when it comes to building advanced applications and digital experiences. He highlighted the limitations of traditional infrastructure and the complexity that arises when multiple players are involved in the implementation process.

The Benefits of Adopting Composable Architecture

Adopting a composable architecture offers benefits such as brand differentiation, better security, scalability, and reduced costs. Chris advises businesses to consider the cost of doing nothing and the operational overhead of sticking to the old ways. He also emphasizes that composable architecture does not require building a new monolith but can be implemented gradually, starting in a corner and expanding from there.

Closing Thoughts and Contact Information

In closing, Chris mentioned Magento 1 as an example of a traditional monolith that businesses struggle to move away from due to technical debt. He contrasts this with composable architecture, where small pieces of technical debt can be swapped out as needed.

Chris also provided various ways to contact him, including email, LinkedIn, and filling out a form on their website. He mentioned that Netlify is always open to having non-committal conversations about digital challenges or specific topics like making a headless version of a content management system successful.I am grateful for the insightful conversation with Chris and look forward to sharing more such enlightening discussions with you all. Stay tuned for more!

Revolutionizing E-commerce With Shopware's AI-Generated Product Review Summary

Unlocking New Sales: Boost Your E-commerce Game with Shopware’s Incredible AI-Driven Product Reviews

Shopware’s AI-generated product review summary tool has the ability to revolutionize customer decision making and provide retailers with an added business edge in the bustling realm of e-commerce.