Articles & Podcast Episodes

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The Power of Open Dialogue in Volunteer Organizations: Encouraging Honest Communication for Positive Impact

Effective communication is crucial for any organization, and volunteer organizations are no exception. Open dialogue is a form of communication that promotes honesty, empathy, and respect. When individuals feel safe to express their opinions and feelings, it can lead to positive impacts on the organization. In this blog post, we’ll explore the benefits of open dialogue in volunteer organizations and strategies to encourage it.

Gen Furukawa

Shopify Quizzes – Unlocking Sales and Personalized Marketing with Gen Furukawa

In this episode of the Talk Commerce Podcast, hosts Brent and Jackie are joined by Gen Furukawa, co-founder of Prehook, a company specializing in creating quizzes for Shopify stores. With years of experience in the e-commerce SaaS space, Gen shares his insights on how quizzes can lead to increased sales, personalized marketing, and better customer engagement.

Key Points:

The journey from Amazon to Shopify: Gen shares his experience transitioning from working at Jungle Scout, an Amazon product research tool, to focusing on Shopify and its unique e-commerce opportunities. The power of quizzes: Gen explains how quizzes can help Shopify store owners learn more about their customers’ challenges, interests, preferences, and goals, ultimately leading to better product recommendations and improved conversion rates.

Zero-party data and its importance: Gen breaks down the concept of zero-party data, its advantages over first-party data, and how it enables brands to create more personalized and engaging marketing strategies.

Navigating the digital landscape: With the introduction of iOS 14.5, it’s become harder for brands to track customer activity across the internet. Gen discusses the increasing importance of capturing leads and building direct relationships with customers via quizzes and zero-party data.

TalkCommerce Overview of Product Information Management

A Simple Overview of Product Information Management

Product Information Management (PIM) is a powerful solution that centralizes and manages all product data efficiently. By streamlining product information, PIM enables businesses to provide a consistent, accurate, and compelling customer experience across channels, improving both sales and customer satisfaction.