February 8, 2023

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Home » Amazon’s Buy with Prime feature has been noted to boost customer conversion rates by a quarter.

Amazon’s Buy with Prime feature has been noted to boost customer conversion rates by a quarter.

Amazon Buy with Prime

It is an electrifying component of the Buy with Prime objective to assist merchants of all sizes in expanding their venture, both on Amazon and elsewhere, to let traders present Prime shopping advantages on their eCommerce stores.

On January 31, 2023, the purchase option Buy with Prime will become available to a larger number of U.S. traders. Initially, it launched in April 2022 as a bonus for Prime members that provides the same great experiences, such as immediate shipping, checkout convenience, and free returns from online stores other than Amazon.com.

Through this service, millions of Prime customers in the U.S. can shop from merchants’ websites with the same trust they have in Amazon. They guarantee that the item can be delivered the next day for free, with the option to return it by recognizing the Prime logo and delivery commitment on appropriate products.

Allowing vendors to offer Prime shopping advantages on their e-commerce sites is a thrilling aspect of Buy with Prime’s mission to assist merchants of all sizes in developing their business either on Amazon or off.

Enhancing the number of customers who make a purchase

Buy with Prime enables retailers to construct consumer relationships and brand commitment while providing conversion-accelerating advantages.

Amazon’s internal data has demonstrated that offering this option has led to an average 25% growth in shoppers who made a purchase when it was available compared to when it was not available during the same time frame.

It is worth noting that this is just an average. Trophy Skin indicated a more than 30% conversion rate since they added Buy with Prime to their online store.

Wyze mentioned a 25% higher conversion rate and integrated Buy with Prime into all their eligible products. Hydralyte reported that after incorporating this option, they witnessed a 14% increase in conversion. (About Amazon, Jan 2023)

Expanding the accessibility of Amazon Buy with Prime for purchasing items

In April 2022, Amazon invited sellers to access Buy with Prime. During this period, they have been persistently perfecting the product and experience for sellers and Prime members.

Buy with Prime is delighting merchants with its progress. Amazon has now announced that on January 31, Buy with Prime will be open to all qualified U.S.-based merchants. Amazon works intently with merchants to advance Buy with Prime and add fresh features and services. They are continuously enhancing the experience. (About Amazon, Jan 2023)

Presenting critical evaluations from Amazon

Amazon is introducing a Buy with Prime merchants feature that will show customer reviews from Amazon.com on their websites. The possibility to feature ratings and reviews on their eCommerce websites can help merchants build customer confidence, boost conversion, and help buyers make more informed purchasing decisions.

You can utilize integrations with ecommerce suppliers such as BigCommerce.

Amazon has designed the Buy with Prime feature to be compatible with most eCommerce service providers, including BigCommerce. On January 10, BigCommerce declared the debut of the Buy with Prime application made for their platform. This fresh self-service integration will help merchants employing BigCommerce activate Buy with Prime on their storefronts, with no coding necessary. Amazon has received positive feedback from merchants since launching Buy with Prime and is optimistic about the results so far. Amazon continues to invent and invest in new tools and features to help merchants of all sizes succeed and give Prime members the shopping advantages they enjoy on Amazon and other platforms.

Learn more about what Amazon is doing in the marketplace

Who is Brent Peterson?
Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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