The Rise of SHOPLINE: Powering the Future of Social-Driven Commerce

March 18, 2024, Las Vegas, NV – SHOPLINE, the leading global provider of unified commerce solutions, is unveiling its latest advancements at Shoptalk, the premier global gathering of retail and ecommerce leaders. With social commerce expected to reach a staggering $2.9 trillion by 2026, SHOPLINE is strategically positioned to help brands capitalize on this fast-growing trend through its industry-leading, all-in-one platform.

Unlocking the Power of Social Commerce

One of the standout features of SHOPLINE’s offering is its seamless integration with social media platforms. Brands can now synchronize their products efficiently, track performance with pixels and APIs, and leverage customer data to create tailored audience lists for precise ad retargeting. SHOPLINE’s social integration also enables advanced capabilities, such as messaging event reporting, which assesses ad effectiveness on messaging apps, and offline conversion API, which allows physical stores to track offline advertising effectiveness.

Democratizing Digital Commerce

At a time when many legacy ecommerce platforms are raising prices and prioritizing the needs of large enterprises, SHOPLINE remains steadfast in its commitment to democratizing digital commerce. The platform offers a true one-stop solution that is adaptive, flexible, and seamlessly caters to both SMB and enterprise brands, ensuring scalability and future-proofing for businesses despite evolving market conditions.

A Unified Solution for Growing Brands

Instead of relying on a patchwork of expensive third-party services, brands who choose SHOPLINE benefit from a cost-effective yet feature-rich unified solution. This includes powerful integrations, such as the new social commerce capabilities, that legacy platforms currently lack. SHOPLINE’s open API infrastructure and advanced customization options give brands the flexibility to tailor their commerce operations as their business grows.

Expanding Footprint in the U.S. Market

Founded in 2013, SHOPLINE has established itself as one of Asia’s largest and fastest-growing commerce Software-as-a-Service providers, with a global workforce of about 2,000 employees. The company is now deepening its roots in the U.S. market, led by recently appointed U.S. Managing Director Christopher Yang, a seasoned e-commerce and technology leader who understands the unique needs and expectations of U.S. retailers and consumers.

Showcasing Innovation at Shoptalk

SHOPLINE will kick off this year’s Shoptalk by hosting a private dinner on March 17 at the iconic House of Blues (Foundation Room) in Mandalay Bay, Las Vegas. Yang and other SHOPLINE executives will also showcase the platform’s new features at the Mandalay Bay Convention Center on March 18 and March 19. Attendees can RSVP for the SHOPLINE dinner, book a personalized live demo, or visit the SHOPLINE booth #1850 to witness the latest product innovations.

As the world of commerce continues to evolve, SHOPLINE stands at the forefront, empowering brands to thrive in the age of social-driven commerce. With its comprehensive suite of solutions and unwavering commitment to democratizing digital commerce, SHOPLINE is poised to redefine the future of e-commerce.


Founded in 2013, SHOPLINE is one of Asia’s largest and fastest growing commerce Software-as-a-Service and solution providers. The SHOPLINE platform offers a rich ecosystem of technologies, resources and partners that empowers merchants to succeed. Merchants leverage SHOPLINE’s omnichannel solutions for e-commerce, social commerce, and point-of-sales to sell their products and services around the world. SHOPLINE is headquartered in Singapore with about 2,000 employees operating globally. Learn more at Follow us on LinkedIn.


  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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