Redefining Retail: Recurate’s ResaleOS™ 2.0 Revolutionizes the Secondhand Market

March 19, 2024 – Las Vegas, NV

In a groundbreaking move that’s set to transform the retail landscape, Recurate, a leading innovator in the circular economy, has unveiled its latest offering – the ResaleOS™ 2.0 suite of solutions. Unveiled at the prestigious Shoptalk conference, this next-generation platform promises to redefine how brands approach and capitalize on the booming secondhand market.

Check out our interview!

Resale Revelation: How Brands Are Tapping Into Secondhand with Bianca Tarantowicz
Resale Revelation: How Brands Are Tapping Into Secondhand with Bianca Tarantowicz

Unlocking the Resale Potential

Recurate’s ResaleOS™ 2.0 represents a significant leap forward, building upon the company’s proven track record in branded resale. This latest iteration boasts a suite of enhancements and all-new functionalities that address the pain points often associated with launching and managing a successful resale program.

Launch in Minutes

One of the standout features of ResaleOS™ 2.0 is the new storefront application, which allows brands to launch a resale program in a matter of minutes. This dramatically reduces the previously lengthy set-up process, enabling businesses to realize the benefits of a circular economy model much more rapidly.

Program Flexibility

Recurate’s modular approach to resale empowers brands to offer any configuration of trade-in, peer-to-peer, or brand inventory to their customers with the click of a button. Regardless of their specific resale strategy, the flexible ResaleOS™ 2.0 technology ensures that brands can launch tailored programs to achieve their unique goals.

Seamless Operations Support

ResaleOS™ 2.0 offers an enhanced API surface, enabling operational partners to easily create and manage listings, as well as fulfill orders. This allows brands to quickly activate and merchandise any type of resale supply, whether it’s ecommerce returns, customer trade-ins, or overstock inventory. Brands can engage Recurate’s preferred partners or onboard their existing warehouse or 3PL at no cost through Recurate’s listing and fulfillment APIs.

Targeted Inventory Activation

Recurate clients can now leverage valuable insights into customer purchase history, new item inventory levels, and brand catalogs. The company’s owner outreach tools empower users to source resale inventory from their existing customers when prices are at their highest, or to chase into unmet demand.

New + Pre-Loved Shopping Carts

ResaleOS™ 2.0 enables customers to checkout with both full-price and secondhand products in the same cart. This feature has already proven successful for many of Recurate’s brand partners, with 20% of carts containing both new and pre-loved items.

Concierge Listings

Recognizing the importance of seamless experiences, Recurate’s new concierge service allows consumers to list items for resale or trade-in through a tailored SMS experience. This creates an entirely new access point for circular economy participants.

Influencer Closets

Individual sellers, ambassadors, and influencers can now curate and share direct links to their branded closets, driving traffic to their stores and increasing cart sizes.

Drag-and-drop Site Creation

Brands can now manage their front-end resale shopping experience with ease, from basic updates like styling or imagery to more foundational changes like adding new supply streams. The drag-and-drop interface empowers users to customize nearly every element of their resale program without any coding or developer hours.

Analytics Dashboard

Recurate’s enhanced analytics suite provides real-time data and insights into program performance, equipping brands with the tools they need to make informed decisions and drive growth.

Redefining the Future of Retail

“We are incredibly proud to unveil our new ResaleOS™ 2.0 suite of solutions,” says Recurate CEO & Co-Founder, Wilson Griffin. “This update leverages our years of experience in branded resale, combined with cutting-edge technology, to create a best-in-class suite of tools for brands to quickly and easily launch, manage, and grow a resale program.”

Recurate’s commitment to lowering the barrier to entry, accelerating the time to value, and reducing the complexity of launching resale is a testament to their vision for a more sustainable and profitable retail landscape. With ResaleOS™ 2.0, the company is poised to empower more brands to take the necessary and exciting step towards embracing the

Empowering Brands to Embrace the Circular Economy

Recurate’s ResaleOS™ 2.0 suite of solutions is not just a technological upgrade, but a strategic move to propel brands into the forefront of the circular economy. By addressing the common pain points associated with launching and managing a successful resale program, Recurate is making it easier than ever for businesses to capitalize on the growing consumer demand for sustainable and cost-conscious shopping options.

A Seamless Transition to Resale

The key to Recurate’s success lies in its ability to streamline the resale process, from initial implementation to ongoing operations. By offering a drag-and-drop site creation tool, brands can now customize their resale programs without the need for complex coding or developer resources. This not only accelerates the time to market but also empowers businesses to stay agile and responsive to evolving consumer preferences.

Driving Growth through Resale

Recurate’s new Growth Cluster, a set of tools designed to drive Gross Merchandise Value (GMV) and revenue growth, is a game-changer for brands looking to maximize the potential of their resale programs. By leveraging targeted inventory activation, concierge listings, and influencer-powered closets, businesses can unlock new avenues for customer engagement and increase the overall value of their resale offerings.

Harnessing the Power of Data

The enhanced analytics dashboard in ResaleOS™ 2.0 provides brands with real-time insights into their resale program’s performance. This data-driven approach enables businesses to make informed decisions, optimize their strategies, and stay ahead of the curve in the rapidly evolving secondhand market.

A Sustainable Future

Recurate’s commitment to the circular economy extends beyond just technological innovation. By empowering brands to embrace resale, the company is playing a crucial role in promoting sustainable consumption patterns and reducing the environmental impact of the retail industry. As consumer demand for eco-friendly shopping options continues to grow, Recurate’s ResaleOS™ 2.0 is poised to become the go-to solution for businesses looking to lead the charge towards a more sustainable future.

Embracing the Next Chapter of Retail

Recurate’s ResaleOS™ 2.0 suite of solutions represents a significant milestone in the evolution of the retail industry. By breaking down the barriers to entry and offering a comprehensive, flexible, and data-driven platform, the company is empowering brands to embrace the circular economy and meet the evolving needs of their customers. As the secondhand market continues to thrive, Recurate’s innovative offerings will undoubtedly play a pivotal role in shaping the future of retail and driving the transition towards a more sustainable, profitable, and customer-centric industry.

WordPress Tags: Recurate, ResaleOS, Secondhand Market, Circular Economy, Retail Innovation, Sustainability, Ecommerce


  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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