Traject Data's improved data retrieval process for ecommerce

Traject Data Revolutionizes SERP and eCommerce Data Retrieval

October 16, 2024 Brent W. Peterson

Traject Data announces a 50% reduction in data retrieval response times, revolutionizing how ecommerce businesses access and utilize SERP and product data for strategic decision-making.

AI-Powered Marketing Revolution: Insights from Udayan Bose

October 1, 2024 Brent W. Peterson

In this episode of Talk Commerce, I had the pleasure of chatting with Udayan Bose, the founder and CEO of NetElixir, an AI-first digital agency. Udayan has been a guest on the show before, and we always enjoy picking his brain about the exciting advancements in AI and their impact on the ever-evolving world of ecommerce. This time, we dove deep into the potential of generative AI, beyond just content creation, and how it’s transforming areas like SEO, paid search, and even Google’s strategy. Join me as we recap some of the key takeaways from our insightful conversation with Udayan.

Ecommerce and the Rise of Generative AI: A Conversation with Udayan Bose

Beyond Buzzwords: How Generative AI Is Boosting Productivity

Udayan highlighted how NetElixir is leveraging generative AI to significantly enhance productivity within their agency and for their clients. They’ve developed a suite of tools called LXR Smart AI, focusing on practical applications like creating meta descriptions for SEO, generating image alt text recommendations, and writing ad copy variations. These seemingly small tasks can eat up a lot of time, and Udayan shared how automating them through AI can free up marketers to focus on strategic initiatives.

My take: I’ve seen firsthand how these seemingly small tasks can bog down a marketing team. The potential for time savings using AI-powered tools like those Udayan described is enormous, and I’m excited to see more platforms adopting this approach.

The Zero-Click Search Dilemma and the Future of Google

We discussed the growing trend of zero-click searches on Google, spurred by features like AI overviews. Udayan shared insights from NetElixir’s research, revealing a noticeable drop in click-through rates across various search query types, particularly informational and navigational searches. This shift has significant implications for ecommerce businesses that rely heavily on organic traffic from Google.

Udayan posed a crucial question: Is the future of search a chatbot-led experience? I think this is a topic that deserves a lot more discussion, especially as we consider how user behavior is evolving and the ways businesses will need to adapt to maintain visibility.

Google’s Challenges and the First-Party Data Revolution

Udayan didn’t shy away from addressing the challenges Google faces in the age of generative AI and the increasing dominance of walled gardens like TikTok and Amazon. He pointed out Google’s flip-flopping on AI-generated content and their struggle to adapt to a first-party data future, especially with the impending deprecation of third-party cookies.

My thoughts: Google is at a crossroads, and their response to these challenges will shape the future of the digital advertising landscape. It will be interesting to see how they leverage their vast resources and assets, like YouTube, to innovate and maintain their position.

Embracing the AI Plus World

Udayan ended our conversation with a powerful message: The future is about collaboration between humans and AI. He encouraged marketers to embrace these new technologies and explore how they can be used to improve efficiency and unlock new possibilities.

I wholeheartedly agree with Udayan’s sentiment. The AI revolution is here to stay, and businesses that adapt and learn to leverage these tools will have a significant advantage. I encourage everyone to check out NetElixir’s LXR Smart AI tools and explore how generative AI can transform your workflow.

Conclusion

Our conversation with Udayan Bose was packed with valuable insights and thought-provoking questions about the future of ecommerce and the role of generative AI. I’m grateful to Udayan for sharing his expertise and for his passion for pushing the boundaries of what’s possible with AI.

Be sure to listen to the full episode of Talk Commerce to hear our entire conversation with Udayan. And don’t forget to check out LXR Smart AI to experience the power of generative AI for yourself.

Click here for more podcasts about Generative AI

Ecommerce Mastery with Sarah Engel of January Digital: Live from Shoptoberfest

October 29, 2024September 30, 2024 Brent W. Peterson

Hey everyone, Brent Peterson here from Talk Commerce. In this blog post, I’m sharing key takeaways from a fantastic conversation I had with Sarah Engel, President of January Digital, at Shoptoberfest. Sarah, a seasoned e-commerce expert and TED Talk speaker, offered invaluable insights into the current challenges and innovative solutions shaping the retail landscape. Let’s dive into the highlights!

The Lingering Impact of COVID-19

Sarah recounted the chaotic period of November 2020, when the pandemic upended supply chains. She emphasized the initial feeling of isolation many executives experienced, believing they were alone in facing these unprecedented challenges. This resonated deeply with me; it highlights how crucial open communication and industry collaboration are in navigating crises. Sarah’s point about everyone facing similar challenges, regardless of size or industry, is a powerful reminder that we’re all in this together.

The Spoiled Consumer: Rethinking Promotions

One of the most compelling discussions revolved around the “spoiled consumer.” Sarah and I explored how years of aggressive promotions have trained customers to expect discounts, significantly impacting brand margins. My own experience confirms this—many brands struggle to break free from this cycle. Sarah’s advice? A strategic, 18-month plan focusing on customer understanding, rather than relying on the “lazy lever” of constant discounting. This involves deep analysis of what customers truly value – maybe it’s loyalty programs, early access, or exclusive experiences, not just price cuts.

Rising Costs and Creative Solutions

Sarah aptly pointed out the impact of rising business costs – inflation, wages, etc. – impacting everyone. She saw a silver lining, though: increased creativity. Brands are innovating with new products, categories, and collaborations (think Taco Bell Crocs!), demonstrating resilience and adaptability in a challenging environment. I concur; this pressure-cooker environment is fostering ingenuity we haven’t seen before.

Navigating Shifting Customer Demands and Competitive Landscape

The conversation touched upon how consumer expectations – particularly regarding shipping – have changed dramatically. The Amazon effect has set the bar high, creating pressure on brands of all sizes to offer fast and free shipping. Sarah mentioned Gen Z’s willingness to shop based on value alignment rather than price alone – a significant shift in consumer behavior. This aligns with my observations: brands that connect authentically with their audience on a values level are better positioned for long-term success.

The Power of Retail Media and Authentic Advertising

We also discussed the booming retail media landscape, particularly Amazon’s dominance. Sarah highlighted how Gen Z values authenticity, responding positively to organic content and influencer marketing. This reflects my own experience in working with various brands; genuine connections resonate more deeply with today’s consumers than intrusive ads.

January Digital: A Strategic Approach to E-Commerce Mastery

Finally, Sarah shared insights into January Digital, her agency. They offer full-funnel marketing and consulting services, focusing on deep business understanding and strategic partnerships with their clients. I found this approach particularly refreshing, prioritizing collaboration and holistic solutions over quick fixes.

Sarah Engel’s insights were both insightful and practical, offering a refreshing perspective on navigating the complexities of the modern e-commerce world. From dealing with the lasting effects of the pandemic to the changing dynamics of consumer behavior and the importance of authentic connections, this conversation touched on some of the most critical issues facing businesses today. I highly recommend listening to the full podcast episode for an even deeper dive into these crucial topics!

Let me know your thoughts in the comments below.

Click here for more podcasts about Ecommerce Challenges

7 Essential Strategies for Dominating Local Search Rankings

August 21, 2024August 6, 2024 Brent W. Peterson

In today’s digital landscape, local businesses constantly strive to improve online visibility and attract more customers. With the right search engine optimization (SEO) approach, you can significantly boost your website’s rankings and drive more organic traffic. This article will explore seven proven strategies to help you dominate local search rankings …

eTail Boston 2024: Revolutionizing Retail with AI, Future Tech, and “Storyselling”

July 29, 2024 Brent W. Peterson

eTail Boston 2024, set for August 12-15, promises to revolutionize retail with a focus on AI, future tech, and “storyselling.” Featuring 100+ industry leaders and innovative pop-up experiences, this conference is a must-attend for eCommerce professionals.

Navigating the Future of Retail: Inside eTail Boston with Kristin Schoenstein

August 21, 2024July 26, 2024 Brent W. Peterson

In this illuminating episode of Talk Commerce, we sit down with Kristin Schoenstein, Portfolio Director for eTail US shows. Kristin provides an insider’s look into the upcoming eTail Boston event, offering valuable insights into the world of e-commerce and digital marketing.

The Essence of eTail Boston

eTail Boston stands out as a premier event in the retail industry calendar. Kristin reveals that it’s more than just a conference; it’s a year-round endeavor involving extensive research, trend analysis, and collaboration with industry leaders. The event offers a unique blend of educational content, networking opportunities, and innovative showcases, making it a must-attend for retailers, brands, and solution providers alike.

Exploring the eTail Experience

One of the key aspects Kristin highlights is the event’s structure. eTail Boston kicks off with a Summit Day, featuring three concurrent summits that allow retailers to dive deep into specific topics like search and performance marketing, customer retention, and the future customer journey. The subsequent days offer a mix of general sessions, breakout tracks, and retailer-only activities, ensuring a comprehensive and tailored experience for all attendees.

The Impact of eTail on the Retail Landscape

Kristin emphasizes how eTail Boston serves as a catalyst for industry growth and innovation. The event not only showcases the latest trends and technologies but also facilitates crucial conversations about sustainable growth, AI applications, and evolving consumer behaviors. By bringing together diverse perspectives from established retailers, emerging brands, and cutting-edge solution providers, eTail Boston plays a pivotal role in shaping the future of retail.

Listener Questions and Insights

Q: How can attendees make the most of their eTail experience?

A: Kristin advises attendees to plan ahead using the event app, prioritize must-attend sessions, and consider bringing a team to divide and conquer. She also highlights the importance of balancing scheduled meetings with spontaneous networking opportunities and expo floor exploration.

Q: What sets eTail apart from other retail conferences?

A: According to Kristin, it’s the sense of community that truly distinguishes eTail. The event has cultivated a strong, established network of professionals who return year after year, creating an unparalleled atmosphere of collaboration and shared learning.

Retail Revelations: Where Innovation Meets Community

eTail Boston emerges as more than just a conference; it’s a dynamic ecosystem where retail innovation thrives and lasting connections are forged. As Kristin aptly puts it, there’s “something special” about eTail that resonates with attendees, speakers, and sponsors alike, making it an indispensable event for anyone looking to stay at the forefront of retail evolution.

Key Takeaways from eTail Boston

Kristin shared several key aspects that make eTail Boston a standout event:

Diverse Content: From AI and sustainable growth to Gen Z marketing and holiday prep, the event covers a wide range of crucial topics.
Networking Opportunities: Beyond formal sessions, eTail Boston offers numerous chances to connect, including themed networking breaks, cocktail receptions, and private lunches.
Retailer-Focused: With retailer-only tracks and activities, the event ensures that retail professionals get targeted, relevant insights.
Interactive Format: The inclusion of roundtable discussions and summit days promotes active participation and peer-to-peer learning.
Innovation Showcase: The expo floor and new retailer pop-up shops provide a firsthand look at cutting-edge retail technologies and strategies.

Planning Your eTail Boston Experience

To make the most of the event, Kristin recommends:

Use the App: The eTail Boston app is your go-to resource for scheduling and updates.
Divide and Conquer: If attending with a team, split up to cover more ground.
Balance Your Schedule: Mix content sessions with networking and expo exploration.
Engage in Evening Events: Don’t miss out on the after-hours networking and sponsored events.
Stay Wellness-Minded: Consider joining morning activities like group runs to balance the intense schedule.

Looking Ahead: eTail Palm Springs

While the focus is on eTail Boston, Kristin also gave a sneak peek into eTail Palm Springs, scheduled for February 24-27, 2024. This West Coast counterpart offers another opportunity to engage with the eTail community and gain valuable insights.

The eTail Advantage

eTail Boston isn’t just an event; it’s an experience that shapes the future of retail. With its unique blend of educational content, networking opportunities, and community spirit, it stands out as an essential gathering for anyone serious about thriving in the ever-evolving world of retail and e-commerce.

Whether you’re a seasoned retail executive or a rising star in the industry, eTail Boston offers the insights, connections, and inspiration needed to drive your business forward. As Kristin emphasizes, it’s more than just a conference – it’s a catalyst for growth, innovation, and lasting professional relationships.
Don’t miss out on this transformative event.

Mark your calendars for eTail Boston and prepare to be part of the retail revolution!

Personalization Strategies for Boosting E-commerce Sales

August 21, 2024July 15, 2024 Brent W. Peterson

Did you know eCommerce personalization can significantly boost your online store’s sales? You can engage customers and drive revenue by tailoring your site’s user experience (UX). Personalized messages and offers make visitors more likely to click, browse, and buy. According to McKinsey & Company’s Report, 76% of consumers are likelier …

Retail executives network and collaborate at eTail's 25th Anniversary Conference

eTail Expands U.S. Production Team, Propelling Next Phase of Growth

June 13, 2024 Brent W. Peterson

Worldwide Business Research (WBR) has expanded its U.S. production team for eTail, promoting Kristin Schoenstein to eTail Chief of Staff and Elizabeth Robillard to eTail Portfolio Director. Leucepe (Leo) Martinez also joins the eTail Palm Springs team, bringing international perspective from eTail Toronto and London.

The Future of E-Commerce: Insights from Udayan Bose on AI-Powered Marketing

June 4, 2024June 4, 2024 Brent W. Peterson

In this episode of Talk Commerce, I had the pleasure of speaking with Udayan Bose, founder and CEO of NetElixir. With over 20 years of experience in digital marketing, Udayan shared his insights on the rapidly evolving landscape of e-commerce and how artificial intelligence (AI) is reshaping the way businesses approach marketing.

Failing Faster and Learning in Digital Marketing

One of the key themes that emerged from our conversation was the importance of adopting a “fail faster” mindset in digital marketing. As Udayan put it:

Just the willingness to dive in and figure things out and suddenly sort of you really have to obviously hustle hard but things slowly come in place and when it comes in place the impact is quite magical.

He emphasized that in an industry as dynamic as e-commerce, being open to experimentation and learning from failures is crucial for staying ahead of the curve.

Navigating Competitive Pressures and Rising Costs

Udayan also shed light on the challenges faced by e-commerce businesses today, particularly the squeeze on contribution margins due to intense competition and rising advertising costs. He noted:

If you certain categories saw a CPC increase of almost about 32%. So the cost per click, the same Google ad, costs a lot more now. So just think of it. You are unable to increase your prices, and the variable cost keeps on increasing. And this is leading to a massive squeeze in the contribution margins.

As someone who has worked with numerous e-commerce clients, I’ve witnessed firsthand the impact of these pressures on businesses. It’s more important than ever for merchants to optimize their marketing strategies and find ways to differentiate themselves in a crowded market.

The Power of AI and Machine Learning in Marketing

One of the most fascinating parts of our discussion centered around the role of AI and machine learning in transforming digital marketing. Udayan explained the difference between horizontal AI, which focuses on productivity and doing more with less, and vertical AI, which is tailored to solving specific problems using a company’s own data.

Vertical AI, I think of it, is very specific to solving your problem. And the problem that, for example, our tool, Alexa Insight, solves […] is we just wanted to solve a simple problem that the entire e-commerce world or digital marketing was focused on new customer acquisition. We wanted to change it marginally and say that, can we use machine learning to help you do new high value customer acquisition?

This notion of leveraging AI to identify and acquire high-value customers resonated with me. As e-commerce becomes increasingly competitive, the ability to target and retain the right customers can make all the difference in a business’s success.

Advice for E-Commerce Merchants

As we wrapped up our conversation, I asked Udayan what advice he would give to e-commerce store owners looking to stay ahead in today’s market. His response emphasized the importance of experimentation and staying informed about industry trends:

I would actually sort of have two very specifically. The first one is just creating, carving those experiments of those tests. […] The second one effectively is as simple as that. I mean, you have to reserve 10% of your personal time as the business owner or the CMO to just explore what is going on because in many cases the biggest mistake I have seen a lot of lot of business owners really make they’re just so so much working inside out that they just never get the time to look at us to what season am I in, right?

I couldn’t agree more with this advice. In my experience working with e-commerce businesses, the most successful ones are those that prioritize continuous learning and adaptation.

Watch the full episode on YouTube

Final Thoughts

My conversation with Udayan Bose offered a wealth of insights into the future of e-commerce and the role of AI in shaping digital marketing strategies. As we navigate this rapidly evolving landscape, embracing experimentation, staying attuned to industry shifts, and leveraging the power of AI will be key to thriving in the years ahead.

To dive deeper into these topics and hear more of Udayan’s expertise, be sure to listen to the full Talk Commerce podcast episode. Let’s keep the conversation going – reach out and share your own experiences and insights on the future of e-commerce!

Contact Details:
GLOBAL HEADQUARTERS:
3 Independence Way, Suite #203,
Princeton, NJ 08540
Call: 609.356.5112
https://www.netelixir.com/

Connect on Linkedin: https://www.linkedin.com/in/netelixirudayanbose/

The Power of Geofencing: How To Dominate Your Market with Location-Based Marketing

May 21, 2024 Brent W. Peterson

In this episode of Talk Commerce, we explore the world of geofencing with the dynamic duo, Barbara Wardell and Ernesto Caleri, co-founders of Kalari & Wardell. They share their valuable insights on how to use location-based marketing to attract customers, drive foot traffic, and outperform your competition. Get ready to unlock a powerful strategy that can transform your business!

Geofencing: A Powerful Tool for Small Businesses

“We started this company in the middle of COVID to help small businesses recover foot traffic,” says Ernesto. He explains that geofencing is a technology that utilizes the relationship between smartphones and satellites to create virtual fences around locations of interest. “When someone walks into a competitor’s store, we can send them an ad to your store.”

This tactic is particularly relevant for industries like restaurants, laundromats, and even niche businesses like mezcal brands. Ernesto emphasizes that the power of geofencing lies in its ability to track satellite-verified visits. “We do 5,000 satellite-verified visits a month across the US, Canada, and Australia.”

Democratizing Geofencing for Small Businesses

“We asked the question, what will it take to bring this technology to small businesses?” Barbara explains. Their answer was a revolutionary approach to geofencing, making it accessible for even the smallest businesses. They honed their strategy in the laundromat industry with a budget as low as $1,000 a month. “We were able to drive over 1,000 visits to one laundromat owner in the Carolinas with about 30 locations.”

This success story propelled them into new verticals, including private aviation, apparel, and even the alcohol and beverage industry. “We’ve been able to bring it to other verticals as well.”

Beyond Retail: Geofencing for Services and B2B

Ernesto and Barbara emphasize that geofencing goes beyond retail. “We can do B2B, which is retail. We also do services. We also do track website traffic.” They highlight examples like vacation rentals and retreats where geofencing can be used to target people in a broader geographic area. “We can look at neighborhoods in New York City, neighborhoods in Staten Island, neighborhoods in Florida. We can see where people are actually coming from and we can send ads to consumers like that even if they’re not living within driving distance of a location.”

Privacy-Focused Approach: Anonymity and Data Protection

One of the key concerns with location-based marketing is the perceived creep factor. Barbara addresses this concern directly. “Your device becomes anonymized, unlike with Facebook and other platforms.” She emphasizes that Kalari & Wardell prioritize data privacy and use a clean-room approach to anonymize users. “We actually do protect consumer privacy.”

The Future of Commerce: Hybrid Models, Data Accuracy, and Human Connection

As we move forward into 2024, Barbara believes the future of commerce lies in a hybrid model. “I think we’re going to go a little bit back to old school as well as integrate.” This means a balance between online and offline experiences.

Ernesto echoes this sentiment. “The world’s best visual models do not create faces that resonate with people just yet.” He believes that while AI is a powerful tool, it can’t replicate the human element of connection and empathy.

Final Thoughts: Embrace the Power of Geofencing

It’s clear that geofencing is a powerful tool for small businesses looking to attract customers, drive traffic, and dominate their markets. Kalari & Wardell offers a compelling solution that puts the power in the hands of the underdog.

The future of commerce is exciting and filled with possibilities. Get ready to embrace the power of geofencing and unleash the potential of your business!