shopify Archives

Who’s Truly Top-Dog? Examining Shopify’s Checkout Claims

July 14, 2023 Brent W. Peterson

Explore the unseen aspects of BigCommerce’s strength over Shopify – the former’s ‘out-of-the-box’ customization options and versatile checkout process, proving ‘Big’ is indeed the new better.

Shopify Quizzes – Unlocking Sales and Personalized Marketing with Gen Furukawa

April 20, 2023April 18, 2023 Brent W. Peterson

In this episode of the Talk Commerce Podcast, hosts Brent and Jackie are joined by Gen Furukawa, co-founder of Prehook, a company specializing in creating quizzes for Shopify stores. With years of experience in the e-commerce SaaS space, Gen shares his insights on how quizzes can lead to increased sales, personalized marketing, and better customer engagement.

Key Points:

The journey from Amazon to Shopify: Gen shares his experience transitioning from working at Jungle Scout, an Amazon product research tool, to focusing on Shopify and its unique e-commerce opportunities. The power of quizzes: Gen explains how quizzes can help Shopify store owners learn more about their customers’ challenges, interests, preferences, and goals, ultimately leading to better product recommendations and improved conversion rates.

Zero-party data and its importance: Gen breaks down the concept of zero-party data, its advantages over first-party data, and how it enables brands to create more personalized and engaging marketing strategies.

Navigating the digital landscape: With the introduction of iOS 14.5, it’s become harder for brands to track customer activity across the internet. Gen discusses the increasing importance of capturing leads and building direct relationships with customers via quizzes and zero-party data.

Shopware Strikes Back: 10 Reasons it Outshines Shopify

April 17, 2023 Brent W. Peterson

Explore how Shopware outshines Shopify with 10 compelling reasons, from flexibility and customization to performance optimization and SEO, making it the ideal choice for your eCommerce business.

Shopify to Raise Prices by an Average of 33%

November 27, 2023January 25, 2023 Brent W. Peterson

Shopify revealed that the subscription charges for their Basic, Shopify and Advanced plans would increase by around 33% on average.

Selling across stores on Shopify with David Perry

April 14, 2023February 17, 2022 Brent W. Peterson

Do you want to sell your products across a multitude of Shopify stores? We interview David Perry on how Carro connects participating Shopify stores. This is done to enable cross-store selling or the ability for like-minded partners to directly sell each other products without the need for inventory, managing returns, or minimum order quantities. Sell your products on leading stores, sell their products on yours, or both! You can also discover and work with a massive list of top influencers with the free Carro Influencer Partnership service.

Optimize your buyers journey with Avi Kumar

April 14, 2023February 16, 2022 Brent W. Peterson

Avi is the owner and chief wizard of Invisible PPC, a white label PPC company that is helping agencies break into new markets.

Four ways to add B2B business to your B2C on Shopify:

Keep it simple, offer special Discount codes on the current B2C site for small-scale B2B sales, and/or just testing waters. For more robust solutions consider Third-party wholesale applications. Simplicity and single store to serve B2c and B2B Use Shopify’s wholesale channel if already paying for Shopify Plus. This provides a simple ordering channel to receive B2Bo orders. Finally, a fully separate Shopify online store gives B2B customers the most leeway both during and after the project, enabling, among other things, different catalogs and promotions in different stores.

Trying to go online from the Distributer model, consider these points:

1. Is your distributor willing to buy the product/service online? First test with them.

2. Set a higher price on the website Vs what distributor end retailers can offer? Will keep your distributors/retailers happy and trust us clients are willing to pay higher prices on the Brand site.

3. Offer exclusive products online

4. Exclude distributor Geo from online and go to new areas.

5. Offer a percentage for online sales in their territory, this will buy their goodwill and support for online.

InvisblePPC White Label Google/Bing ads service focused local businesses, a great choice for small agencies working in the local markets. Highly cost-effective and ROI positive to run Google ads for local business niches.

Optimize your buyers journey with Avi Kumar

April 14, 2023February 15, 2022 Brent W. Peterson

Do you know the four ways to add B2B business to your B2C Shopify Store? Avi Kumar helps us to understand some of the complexities around doing B2B on Shopify. We discuss different business models and how you can be successful on your SaaS-based eCommerce store. Avi is the owner and chief wizard of Invisible PPC, a white label PPC company that is helping agencies break into new markets. Four ways to add B2B business to your B2C on Shopify: Keep it simple, offer special Discount codes on the current B2C site for small-scale B2B sales, and/or just test the waters. For more robust solutions consider Third-party wholesale applications. Simplicity and single store to serve B2c and B2B Use Shopify’s wholesale channel if already paying for Shopify Plus. This provides a simple ordering channel to receive B2Bo orders. Finally, a fully separate Shopify online store gives B2B customers the most leeway both during and after the project, enabling, among other things, different catalogs and promotions in different stores. Trying to go online from the Distributer model, consider these points: 1. Is your distributor willing to buy the product/service online? First test with them. 2. Set a higher price on the website Vs what distributor end retailers can offer? Will keep your distributors/retailers happy and trust us clients are willing to pay higher prices on the Brand site. 3. Offer exclusive products online 4. Exclude distributor Geo from online and go in new areas. 5. Offer a percentage for online sales in their territory, this will buy their goodwill and support for online. InvisblePPC White Label Google/Bing ads service focused local businesses, a great choice for small agencies working in the local markets. Highly cost-effective and ROI positive to run Google ads for local business niches.

A Marketplace in the Cloud

April 14, 2023November 30, 2021 Brent W. Peterson

The marketplace model is getting more popular and platforms to choose from are growing every day. Bart Mroz of SUMO Heavy talks about his experience as an agency and how he has helped medium and large merchants create their own marketplaces. We discuss the differences between Magento and Shopify.

Scaling Brands on Shopify with Chase Clymer

April 14, 2023November 2, 2021 Brent W. Peterson

We interview Chase Clymer with the Electric Eye Agency. Chase helps brands scale on Shopify. Chase also hosts a podcast called “Honest eCommerce” where he interviews brand founders. We talk about Shopify and who is the right fit for a Shopify project. We talk about agency/client relationships and what is a good fit? We go over educating a client on their respective platform and how to get them up to speed on that feature. We go into detail on what platform makes sense for what merchant and talk about why a merchant needs an agency to help them. We discuss some differences between On-Prem and SaaS and even dive into some SaaS vs Open Source.

Mark Lewis about Shopify

April 14, 2023May 25, 2021 Brent W. Peterson

Welcome to Episode 12 of Talk Commerce. We connect the dots in your commerce experience between the developer, agency, and merchant. We interview Mark Lewis from Netalico (Not Metalica). We discuss Shopify, SaaS Platforms in general, and lots of great conversations around how Magento and Shopify can work for certain clients. We also talk about how Netalico sounds a lot like Metalica.

Mark Lewis and Shopify