Articles & Podcast Episodes

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45% of Consumers Accept Algorithm Product Recommendations

SAN FRANCISCO and CHICAGO (SHOPTALK FALL) — September 18, 2025 — The retail landscape stands at a pivotal moment as artificial intelligence transitions from experimental technology to essential shopping companion. A groundbreaking study reveals that 45% of consumers no longer distinguish between human and AI-generated product recommendations, marking a fundamental shift …

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Rebekah Kondrat

Transforming Retail Through Strategic Operations with Rebekah Kondrat

Retail continues to evolve at breakneck speed, and understanding how to bridge online and offline experiences has never been more critical. In this episode of Talk Commerce, host Brent Peterson sits down with retail operations expert Rebekah Kondrat, founder of Rekon Retail, to explore the intersection of customer experience, operational excellence, and the future of physical retail.

This episode delivers practical insights for brands looking to expand their retail presence while maintaining operational efficiency and customer satisfaction. Peterson and Rebekah dive deep into the nuances of retail expansion, client relationship management, and the evolving role of technology in creating memorable shopping experiences.

Key Takeaways

• Retail isn’t dead – Despite predictions about e-commerce dominance, physical retail remains vital for customer connection and brand building

• Operations matter as much as aesthetics – Beautiful storefronts mean nothing without solid inventory management, employee training, and customer service protocols

• Multi-channel customers are worth 3-5x more – Customers who shop across multiple channels (online, in-store, social) have significantly higher lifetime value

• Client-telling extends beyond luxury – Personalized customer relationships now make sense even for lower-priced items with high repeat purchase rates

• Employee training must be continuous – One-time training programs don’t cut it; successful brands constantly educate their teams on products and customer service

• AI excels in operations – Rather than replacing human interaction, AI’s greatest retail value lies in inventory management, shrinkage prevention, and operational efficiency

• System integration is crucial – Disconnected online and offline experiences hurt customer relationships and limit growth potential

About Rebekah Kondrat

Rebekah brings extensive retail operations expertise to her role as founder and managing partner of Rekon Retail. Her career journey spans some of retail’s most iconic brands, including significant roles at Starbucks, Apple, and Warby Parker, where she gained hands-on experience in store operations, multi-unit management, and channel expansion.

Her operational background at Apple proved particularly formative, where she witnessed firsthand how continuous employee education and systematic customer experience design create lasting brand loyalty. This experience informed her belief that behind-the-scenes operations are equally important as front-of-house presentation.

Rebekah launched Rekon Retail during the pandemic when traditional retail jobs disappeared and stores remained shuttered. What began as strategic consulting evolved into full-service retail expansion support, helping brands navigate everything from site selection to staff training. Her trademarked philosophy “Retail is Alive” reflects her conviction that physical retail continues to serve essential customer needs that online channels cannot fulfill.

Episode Summary

Rebekah explains how the pandemic created an unexpected opportunity to launch Rekon Retail when traditional retail employment vanished. “When everything shut down, that also shut down. So I was kind of left looking around going, well, there’s no jobs for me to apply to right now, because there’s no stores open right now,” Rebekah recalls.

Her experience working with major retailers taught her that successful retail requires both stunning presentation and flawless operations. “You can’t have great product and a crappy experience. People won’t wanna come back,” she emphasizes. This dual focus on aesthetics and functionality became Rekon Retail’s core differentiator.

Brent probes into the concept of “client-telling” – the practice of maintaining personalized customer relationships across channels. Rebekah explains how luxury brands pioneered this approach for high-value purchases, but accessible luxury brands now apply similar strategies to lower-priced items. “What brands have learned is it is worth the time and the attention and the bandwidth because when a customer shops in multiple channels, their customer lifetime value is three, four, I’ve even heard brands report that it’s 5X what it is for a single channel shopper.”

The discussion turns to system integration challenges that prevent seamless omnichannel experiences. Rebekah notes that until recently, technology limitations forced brands to maintain separate online and offline customer relationships. New platforms and applications have made integration more feasible, enabling the personalized experiences customers increasingly expect.

They explore the Amazon-Whole Foods integration as a case study in balancing utility and experience. Rebekah categorizes retail into “retail as utility” (quick, transactional needs) and “retail as leisure” (educational, experiential shopping). Whole Foods occupies a unique middle ground, requiring both efficient checkout processes and knowledgeable staff who can educate customers about wellness and food products.

The conversation addresses employee training’s critical role in retail success. Using Apple as an example, Rebekah explains how continuous education creates knowledgeable staff who can build customer confidence and brand loyalty. “Employee training is not just a one and done. The good brands constantly retraining employees, constantly updating and making sure that they’re understanding the newest” products and services.

AI’s retail applications become a focal point as the episode progresses. Rebekah positions AI as a supplemental tool rather than a replacement for human intuition and relationship-building. She sees the greatest AI value in operational improvements – inventory tracking, shrinkage prevention, and replenishment automation – that free employees to focus on customer service.

Memorable Quotes

“Retail is alive. No matter what happens online, people still want to see the products they’re buying, if it’s a sofa they want to sit on it, if it’s a dress they want to try it on, if it’s glasses they want to wear them.”

“AI is a great supplemental tool to well-trained employees and a really thoughtful customer experience. AI is not going to replace your employees and fix everything for you – you have to have a foundation.”

“The more that we can integrate AI into those operations and back of house systems, the more that we’ll be able to then push the value out to the front of house and help employees do their jobs better, more effectively, offer better customer service.”

Final Thoughts

Rebekah’s insights reveal that successful retail expansion requires balancing multiple complex factors – from operational excellence to customer experience design. Her “Retail is Alive” philosophy demonstrates that physical retail continues to serve essential customer needs while evolving to incorporate new technologies and customer expectations.

The conversation underscores that retail success isn’t about choosing between online and offline channels, but rather creating integrated experiences that leverage each channel’s strengths. Brands that master this integration while maintaining operational excellence position themselves for sustainable growth in an increasingly competitive marketplace.

Perhaps most importantly, Rebekah’s experience suggests that retail’s future lies not in replacing human connections with technology, but in using technology to enhance and support the relationship-building that makes retail truly re-markable.

Connect with Rebekah and Rekon:

https://x.com/rdkondrat
https://www.linkedin.com/company/rekonretail/

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Jimi Gibson

Why ChatGPT Can’t Tell Your Brand’s Real Story About Authentic Marketing with AI Integration

Welcome to this insightful episode of Talk Commerce, where host Brent Peterson sits down with Jimi Gibson, Vice President at Thrive Agency, for an engaging discussion about the intersection of artificial intelligence and authentic brand storytelling. Jimi is a seasoned marketing professional who brings a unique perspective to the table, combining 20 years of digital marketing expertise with his background as a professional magician. Our conversation dives deep into why businesses can’t simply replace human creativity with AI tools, particularly when it comes to building meaningful connections with customers through authentic storytelling and strategic marketing approaches.

Key Takeaways

• AI tools like ChatGPT function as “really bad mind readers” that lack the emotional depth and personal history needed for authentic brand storytelling
• Successful e-commerce marketing requires a holistic approach that combines multiple channels, platforms, and human insights rather than relying solely on automation
• The most effective marketing strategies incorporate both AI efficiency and human creativity, using technology to enhance rather than replace authentic brand voices
• Businesses shouldn’t chase every new AI trend but should focus on understanding which tools actually improve their specific marketing outcomes
• Customer experience remains paramount, with consumers becoming increasingly savvy at detecting artificial interactions and content
• Multi-channel marketing success depends on understanding individual business goals and creating customized strategies rather than applying cookie-cutter solutions

About Jimi Gibson

Jimi Gibson serves as Vice President at Thrive Agency, a full-service digital marketing agency that’s maintained its position in the competitive landscape for two decades. Jimi’s career trajectory at Thrive demonstrates his versatility and expertise, having held five different roles over five years, including leading their strategy department and overseeing operations across all service teams. His current position allows him to share valuable insights and industry lessons with business owners and marketing professionals seeking to navigate the evolving digital landscape.

What sets Jimi apart isn’t just his extensive marketing background but his unique experience as a former professional magician. This distinctive skill set informs his approach to marketing, particularly in understanding how to captivate audiences and present messages that drive conversions. His magic background provides him with insights into human psychology and audience engagement that prove invaluable in the digital marketing space.

Episode Summary

Jimi outlines Thrive Agency’s comprehensive approach to e-commerce marketing, emphasizing that successful online retail requires multiple touchpoints and strategies working in harmony. He explains how the agency addresses clients who want to either establish themselves on major platforms like Amazon and Walmart or transition away from these platforms, noting that each situation requires careful analysis of sales history, market position, and business objectives.

Jimi discusses the complexity of modern e-commerce marketing, highlighting how Thrive Agency evaluates 175 different data points when developing strategies for new clients. This thorough analysis helps determine the most effective mix of services, which might include content writing, design, photography, video production, organic and paid social media, email marketing, and platform-specific optimization.

The discussion transitions to the challenges of multi-channel marketing, where businesses must maintain brand consistency across various platforms while adapting their messaging for each channel’s unique characteristics. Jimi emphasizes that success requires understanding the friction points in the customer journey and ensuring seamless experiences from product discovery through checkout completion.

A significant portion of the episode focuses on the role of artificial intelligence in modern marketing. Jimi presents a compelling analogy, describing ChatGPT as “a really bad mind reader” that’s extremely polite and helpful but fundamentally limited in its ability to capture authentic brand stories. He explains that while AI can process vast amounts of information and generate responses based on input, it cannot incorporate the personal struggles, family histories, and emotional connections that make brands memorable and compelling to consumers.

The conversation explores how businesses are increasingly tempted to rely entirely on AI for content creation, only to discover that the resulting materials lack the personality and authenticity that differentiate their brands from competitors. Jimi warns that while AI can be valuable for certain tasks like proofreading and comparing different versions of content, it shouldn’t replace the human elements that create emotional connections with customers.

Jimi shares practical insights about implementing AI chatbots on websites, drawing parallels to the frustrating phone tree systems that dominated customer service in previous decades. He warns that poorly implemented chatbots can create endless loops that frustrate customers and ultimately damage brand relationships. The discussion includes real-world examples of chatbot failures, including instances where customers engaged in extended conversations about unrelated topics like football and cooking, resulting in unexpected costs and poor user experiences.

The episode concludes with Jimi’s perspective on the future of AI in marketing, emphasizing the importance of testing new technologies carefully and maintaining realistic expectations about their capabilities. He advocates for a balanced approach that leverages AI’s strengths while preserving the human elements that drive authentic customer connections.

Memorable Moments

“It’s a really bad mind reader, and it’s a very nice, really bad mind reader. It has a lot of information, and it’s trying to predict based on what you put into it, what it should give you back as a response.”

“Those are the textural things that are very emotional that connect people and connect them in a sticky way to your brand, and they’ll choose your brand over somebody else.”

Final Thoughts

This episode provides valuable insights for business owners and marketing professionals navigating the complex relationship between artificial intelligence and authentic brand building. Jimi’s expertise highlights the critical importance of maintaining human elements in marketing strategies while thoughtfully integrating AI tools where they add genuine value.

Our discussion serves as both a warning against over-reliance on AI and an opportunity guide for businesses willing to invest in authentic storytelling and genuine customer connections. As the marketing landscape continues evolving, the companies that succeed will be those that master the balance between technological efficiency and human authenticity.

Will your marketing strategy rise above the AI noise by keeping humans firmly in the loop, or will you risk losing your authentic voice in the pursuit of technological shortcuts?

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Jacqueline Basulto

SeedX CEO Jacqueline Basulto Transformed Growth Marketing Through Human-Centered AI Integration

Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that’s been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga teachers to building a comprehensive growth marketing powerhouse that helps companies scale their systems through end-to-end digital solutions.

Key Takeaways

  • Holistic marketing beats vertical specialization – Companies need integrated growth systems rather than isolated channel-specific strategies
  • Financial alignment drives success – Understanding how marketing activities tie back to company financials and profitability metrics is crucial
  • The three-pillar foundation – Successful e-commerce marketing starts with website optimization, paid advertising, and email marketing
  • AI enhances rather than replaces humans – Technology should eliminate mundane tasks while preserving human strategic thinking and creativity
  • European markets show different tech adoption patterns – Cultural differences impact how businesses integrate technology and customer expectations
  • Defining success requires team alignment – Marketing directors and CEOs must agree on success metrics before launching campaigns
  • Organic social media presents diminishing returns – Paid channels offer more reliable and formulaic growth opportunities for new businesses

About Jacqueline Basulto

Jacqueline Basulto founded SeedX at just 22 years old, starting her entrepreneurial journey during an internship at Google where she worked with small businesses on marketing strategy. Frustrated by the verticalized approach of traditional agencies, she launched what began as “Jacqueline’s Web Studio” in New York City, bootstrapping her way from working with local yoga teachers to serving larger enterprises. Her passion extends beyond business – she’s a singer who loves animals, owns three dogs, and dreams of having a farm someday. As a mother of a three-year-old, she balances entrepreneurship with family life while maintaining an active lifestyle. Her approach to business reflects her belief that entrepreneurship found her rather than the other way around, leading to a company philosophy centered on comprehensive, human-centered growth strategies.

Summary

The conversation begins with Jacqueline explaining how SeedX got its name – “seed” representing the beginning of growth, like a plant, and “X” standing for technology. She emphasizes that while the company has evolved significantly since its inception, the core philosophy remains unchanged: providing holistic marketing solutions rather than siloed services.

“I was frustrated really by the way that other agencies and that Google was helping them because it was very verticalized,” Jacqueline explains. This frustration led to her decision to start her own company, though she admits she didn’t initially understand what entrepreneurship meant or that she was bootstrapping her business.

Brent probes into the biggest mistakes medium-sized companies make with their marketing efforts. Jacqueline’s response reveals a critical gap in most businesses: the lack of clarity around how marketing activities connect to financial outcomes. She notes that many companies look at results across different platforms without understanding how these costs relate to revenue, cost of goods, and overall profitability.

The discussion shifts to e-commerce specifically, where Jacqueline outlines her three-pillar approach for new companies. First, the website must serve as both storefront and salesperson, educating customers about products. She uses the example of a Manuka honey company, explaining how their initial website failed to communicate the product’s unique benefits, pricing rationale, and usage applications.

“Your website is your storefront and it’s your salesperson,” she states. “What you want is to make sure that people are educated about the great products that you have.”

The second pillar involves paid advertising for quick conversions and message testing, while the third focuses on email marketing to capture and nurture the 90% of visitors who don’t purchase immediately. Jacqueline warns against over-investing in organic social media, noting the platform’s increasing difficulty for growth.

The conversation takes an interesting turn when discussing AI’s role in marketing. Rather than viewing AI as a threat to human employment, Jacqueline positions it as a powerful support tool that eliminates mundane tasks while preserving human creativity and strategic thinking.

When Brent asks about cultural differences between European and American business practices, Jacqueline provides insight into varying technology adoption rates and customer expectations across regions. She observes that European markets tend to prioritize human-centric approaches over technology-first solutions, leading to different expectations around brand interactions and digital touchpoints.

The episode concludes with Jacqueline introducing SeedX’s upcoming product – a centralized platform that helps marketers automate task flows by connecting email, calendar, CRM, and analytics systems through a single AI agent.

Memorable Quotes

“I always joke that entrepreneurship kind of found me. I didn’t know that I wanted to be an entrepreneur.” This quote encapsulates Jacqueline’s organic entry into the business world, highlighting how sometimes the best ventures emerge from solving immediate problems rather than following predetermined plans.

“The human input of the overall strategy and how all of the pieces go together is more important than ever than the very specific kind of tweaking of an ad.” This statement addresses the evolving role of marketing professionals in an AI-driven world, emphasizing strategic thinking over tactical execution.

“We want AI to take away all of those mundane tasks that we don’t want to spend all of our time doing or that suck the creativity out of us.” Jacqueline’s perspective on AI integration reflects a balanced approach that leverages technology while preserving human value.

Final Thoughts

Jacqueline Basulto’s journey from frustrated Google intern to successful agency founder demonstrates how identifying market gaps can lead to sustainable business solutions. Her emphasis on holistic marketing strategies, financial alignment, and human-centered AI integration provides valuable guidance for businesses navigating today’s complex digital landscape. The conversation reveals that while technology continues advancing, the need for strategic thinking and comprehensive approaches becomes more critical than ever. Perhaps the most important lesson from this episode is understanding that successful growth marketing isn’t about choosing between human expertise and technological efficiency – it’s about finding the right balance to seed sustainable business growth.

Listen to more conversations about Marketing Strategy here

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Hamish McKay

Hamish McKay Transforms E-commerce Customer Service Through Revolutionary Order Editing Platform

In this episode of Talk Commerce, host Brent Peterson sits down with Hamish McKay, the 24-year-old CEO and co-founder of Order Editing. What started as an internship at a merchandising studio has transformed into a thriving software startup that’s revolutionizing how e-commerce brands handle post-purchase customer requests. This episode dives deep into McKay’s entrepreneurial journey, exploring how he identified a massive pain point in the e-commerce industry and built a solution that’s now serving some of Shopify’s biggest merchants.

Key Takeaways

  • Problem identification through experience: Working in customer service revealed that 1.5% of customers need to make changes to their orders post-purchase, generating thousands of support tickets monthly
  • Rapid international expansion strategy: Moving from New Zealand to the US market tripled business growth within months
  • Timing matters in entrepreneurship: Launching during peak e-commerce growth periods can accelerate business success significantly
  • Customer service automation benefits: Merchants report ticket reductions from 2,000 to 14 monthly inquiries after implementation
  • Returns reduction impact: The software potentially reduces global e-commerce returns by 5-10% when implemented broadly
  • Post-purchase upselling opportunities: Merchants generate additional revenue through strategic post-order product additions
  • Grace period optimization: Most successful implementations use just 15-30 minute editing windows rather than longer timeframes

About Hamish McKay

Hamish McKay represents the new generation of digital entrepreneurs who’ve built successful businesses by solving real-world problems they’ve experienced firsthand. Starting his career as a university intern at a merchandising studio that worked with major YouTubers including MrBeast, McKay quickly advanced to managing customer service operations. This hands-on experience provided him with invaluable insights into e-commerce pain points that traditional business leaders might overlook.

Currently based in Mexico City but originally from New Zealand, McKay leads a globally distributed team of seven professionals. His approach combines youthful energy with strategic thinking, evidenced by his company’s rapid growth from launch to serving 30 brands generating over $100 million annually. Beyond his business success, McKay maintains a long-term vision of eventually transitioning into academia to inspire future entrepreneurs. His LinkedIn presence serves as a real-time case study for young professionals interested in startup development and scaling strategies.

Summary

McKay’s entrepreneurial journey began during his final year of university when he secured an internship at a merchandising studio creating Shopify storefronts for popular YouTubers. What started as shadowing the CEO evolved into managing customer service operations, where he discovered a recurring pattern: approximately 2,000 monthly customer inquiries requesting order modifications.

These requests weren’t complex – customers wanted to change addresses, apply discount codes, cancel orders, or swap products. However, each required manual customer service intervention, creating bottlenecks and delays. McKay recognized this as a significant market opportunity, particularly given the lack of existing solutions in the Shopify ecosystem.

The development process wasn’t rushed. McKay and his co-founder spent months building their software while maintaining other employment. The casual approach proved beneficial, allowing them to refine their product without financial pressure. They launched on the Shopify App Store in December 2023, at which point McKay committed fully by leaving his sales position at another startup.

Growth initially proceeded steadily rather than explosively. By June 2024, the company reached $15,000 monthly recurring revenue – substantial for a young entrepreneur in New Zealand but modest by global standards. A pivotal conversation with mentor Adam challenged McKay’s geographic limitations. When McKay expressed desire to secure three major Australian clients before expanding, Adam suggested booking a flight to the US for July 21st and ensuring those logos were secured by departure.

This aggressive timeline worked. McKay secured two major Australian clients and made the transatlantic journey. The US market expansion proved transformative, tripling business size within months and attracting clients from Britain, Denmark, Germany, and the Netherlands. The rapid international growth brought both opportunities and challenges, including founder burnout and the complexities of managing a distributed team.

“If every single online checkout in the world had this software, how much do you think online returns would drop?” – This strategic thinking demonstrates McKay’s evolution from solving immediate problems to considering broader industry impact.

Final Thoughts

McKay’s journey from university intern to successful startup founder illustrates how identifying and solving real problems can create substantial business opportunities. His emphasis on customer service optimization, international expansion strategies, and product iteration provides a roadmap for entrepreneurs in the e-commerce space.

The broader implications of order editing technology extend beyond individual business success to industry-wide improvements in customer experience and environmental impact through reduced returns. As e-commerce continues growing globally, solutions addressing post-purchase friction become increasingly valuable.

For entrepreneurs seeking inspiration and practical guidance, McKay’s story demonstrates that age and experience, while valuable, aren’t prerequisites for business success. What matters more is problem identification, solution development, and the courage to pursue opportunities when they arise. How will you edit your approach to entrepreneurship?

Listen to more conversations about the latest innovations in Ecommerce.

Mark Elfenbein

Revolutionizing Retail Visual Merchandising with AI Technology and Mark Elfenbein’s Insights

The latest episode of Talk Commerce delivers a fascinating deep dive into the world of AI-powered visual merchandising, featuring Mark Elfenbein, Chief Revenue Officer at Nfinite. This engaging conversation explores how artificial intelligence and CGI technology are fundamentally transforming the retail landscape, enabling enterprise retailers and brands to create stunning product visuals at unprecedented scale and speed.

Mark, who brings extensive experience from his entrepreneurial ventures in AI and image recognition technology, shares invaluable insights about how major retailers like Amazon, Walmart Canada, Costco, and Lowe’s are leveraging these cutting-edge solutions. His background includes founding and leading companies like Slice, which went public and pioneered visual shopping technology. The discussion reveals how Nfinite, having raised over $100 million in financing, has positioned itself as the largest global provider of AI and CGI visual merchandising solutions.

Key Takeaways

• Cost reduction of 80-90%: Traditional photo shoots costing tens of thousands can be replaced with AI-generated visuals
• Rapid deployment: Products can be merchandised within days rather than months
• Scalable variant creation: Single product shoots can generate 30+ color variations instantly
• Enhanced customer confidence: Research shows 10+ immersive visuals per product maximize conversion opportunities
• Reduced return rates: Better product visualization decreases customer dissatisfaction and returns
• 3D and AR capabilities: Digital twins enable 360-degree views and augmented reality experiences
• Video generation from static images: AI creates installation and feature demonstration videos
• Enterprise scalability: Solutions designed for retailers managing millions of SKUs

About Mark Elfenbein

Mark Elfenbein serves as Chief Revenue Officer for Nfinite, bringing a unique blend of entrepreneurial expertise and deep industry knowledge to the visual merchandising space. His career journey began with his family’s music company KTEL, which became a global leader in music compilations. This early exposure to scale and distribution shaped his understanding of mass market dynamics.

Mark’s entrepreneurial spirit led him to found Slice, a groundbreaking company that enabled consumers to photograph real-world objects and purchase them instantly – essentially creating a visual search engine for shopping. The success of Slice, which achieved a public listing, demonstrated Mark’s ability to identify and capitalize on emerging technology trends in the retail sector.

His expertise in AI and image recognition technology has positioned him perfectly for his current role at Nfinite, where he leads North American operations for the company that’s raised over $100 million in financing. Mark’s passion extends beyond technology into ice hockey, reflecting his Canadian heritage, and he maintains an enthusiasm for sushi that speaks to his appreciation for precision and quality – traits that undoubtedly serve him well in the visual merchandising industry.

Summary

The conversation begins with Mark explaining the fundamental problem that Nfinite solves: the enormous cost and complexity of traditional product photography. He illustrates this with compelling examples from major retailers, noting that creating a single lifestyle scene for home improvement retailers like Home Depot or Lowe’s – featuring multiple products like refrigerators, ranges, and lighting – can cost upward of $30,000 using traditional studio photography methods.

Mark’s explanation of the “photo shoots to pixels” transformation reveals how retailers can now simply walk onto their showroom floor, capture iPhone images of products, and send these to Nfinite for digital twin creation. This process immediately transforms physical products into versatile digital assets that can be deployed across Nfinite environments and scenarios.

The discussion moves into the scalability challenges facing major retailers. Mark emphasizes that while smaller retailers managing hundreds of SKUs might handle traditional photography, enterprises like Lowe’s managing millions of products, or Wayfair with tens of millions, face impossible cost structures with conventional approaches. “It would cost hundreds of millions of dollars to do it traditionally,” Mark explains, highlighting the transformative nature of AI solutions.

The conversation explores the critical relationship between visual content quantity and customer confidence. Working with research from the BayMart Institute, Mark reveals that approximately 10 immersive visuals per product are needed to maximize conversion opportunities. This research-backed insight challenges retailers to think beyond minimal product imagery toward comprehensive visual experiences.

Mark discusses the unexpected benefit of reduced return rates through enhanced visualization. When customers can examine products through 360-degree views, AR experiences, and detailed zoom capabilities, they make more informed purchasing decisions. This reduces the likelihood of size mismatches, style disappointments, and functional misunderstandings that drive expensive returns.

The technical capabilities discussion reveals fascinating possibilities around variant creation. Mark explains how a single product shoot can instantly generate dozens of color variations, enabling retailers to showcase comprehensive product lines without exponential photography costs. This capability particularly benefits fashion retailers, furniture companies, and any business offering customizable products.

AR and 3D visualization emerge as significant differentiators in the customer experience. Mark describes how customers can now manipulate products in real-time, examining different angles, zooming into specific features, and even placing items virtually in their own spaces. These immersive experiences bridge the gap between online shopping and in-store examination.

The video generation capabilities represent another breakthrough area. Mark explains how AI can create installation videos, unboxing experiences, and feature demonstrations from static images. This eliminates the need for complex video production while providing customers with the dynamic content they increasingly expect.

Speed to market becomes a crucial competitive advantage in Mark’s analysis. While traditional photography and video production can require three to six months, AI-powered solutions deliver results within days. This acceleration particularly benefits fast fashion retailers and businesses dealing with seasonal inventory that may only remain in stock for brief periods.

Memorable Quotes

“If you’re a Lowe’s, you’re into the millions of SKUs and products. If you’re Wayfair, you’re in the tens of millions of products. And there’s no possible scalable way that you could provide all the immersive imagery for 20 million products across, you know, close-up shots, 360s, AR, lifestyle scenes.”

This quote encapsulates the scalability crisis facing major retailers and explains why AI solutions aren’t merely convenient – they’re essential for competitive survival at enterprise scale.

“Now you have kind of the world of digital after this point to redeploy this product.”

Mark’s observation about digital deployment possibilities highlights the fundamental shift from static, one-time photography to dynamic, infinitely reusable digital assets that can adapt to changing marketing needs and customer preferences.

“We’re seeing significant, you know, add to cart and conversion rates increases, depending on the type of visual immersive unit that you’re deploying onto your product detail pages.”

This quote underscores the measurable business impact of enhanced visualization, moving the discussion beyond theoretical benefits to concrete performance improvements that justify investment decisions.

Final Thoughts

Mark’s insights reveal how AI-powered visual merchandising represents a fundamental shift in retail economics and customer expectations. The ability to create immersive, high-quality product experiences at scale while dramatically reducing costs and time-to-market provides competitive advantages that traditional photography simply cannot match.

The transformation from photo shoots to pixels isn’t just about efficiency – it’s about enabling retailers to meet evolving customer demands for comprehensive product visualization, personalized experiences, and interactive commerce. As consumers become accustomed to manipulating products virtually and examining them from every angle, the bar for visual merchandising continues rising.

Perhaps most significantly, this technology democratizes premium visual experiences, enabling smaller retailers to compete with enterprise brands on presentation quality. This leveling effect could reshape competitive dynamics across multiple retail categories.

The future belongs to retailers who can seamlessly blend AI capabilities with customer experience design, creating visual merchandising strategies that not only inform but inspire purchasing decisions. After all, when it comes to visual merchandising, seeing truly is believing – and now retailers can show everything without shooting anything.

Learn more about the latest innovations from Nfinite here.

Will Haire

Prime Day Strategy and the Evolution of Amazon Advertising: Insights from Will Haire

When I sat down with Will Haire, co-founder of BellaVix, I knew we were in for a masterclass on marketplace strategy. With over half a billion dollars in sales under his belt across Amazon, Walmart, and Target, Will brought the kind of real-world experience that cuts through the noise of generic e-commerce advice.

The Prime Day Phenomenon: More Than Just Another Sale

Will’s perspective on Prime Day immediately caught my attention. As he explained, “Prime Day is a tent pole sales event for Amazon sellers” – one of only two times per year when products hit their lowest prices. But here’s what I found particularly insightful: the strategic timing matters more than most sellers realize.

The psychology behind Prime Day shoppers fascinated me. According to Will, these aren’t gift buyers – they’re shopping for themselves. Beauty products, supplements, and household items dominate because people are treating themselves to deals. This self-purchasing behavior creates a different dynamic than holiday shopping seasons.

What struck me most was Will’s advice about the post-Prime Day period. Those “FOMO shoppers” who arrive late to the party represent an untapped opportunity. As someone who’s watched countless merchants miss this window, I appreciate Will’s emphasis on maintaining momentum with scaled-back promotions rather than going dark immediately after the main event.

The Learning Curve: From Google Ads Veteran to Amazon Expert

Will’s background as a “recovered Google ads manager” resonates with my own observations about the advertising landscape. His comparison of Amazon today to Google’s early days sparked a fascinating discussion about platform maturity and opportunity.

The key difference Will highlighted – that advertising spend influences organic ranking on Amazon – represents a fundamental shift in how we think about paid media. On Google, your ad spend doesn’t boost your organic search rankings. On Amazon, it’s all interconnected. This creates what Will calls a “really fun place to be” because your advertising investment has compound effects.

I’ve seen this firsthand with merchants who treat Amazon advertising like traditional PPC. They miss the broader ecosystem play where ad spend builds audiences, improves rankings, and creates long-term visibility benefits beyond immediate ROAS.

Marketplace Reality Check: Amazon, Walmart, and Target

Will’s candid assessment of the marketplace hierarchy offered some hard truths. While Amazon dominates with roughly 50% of e-commerce, Walmart presents a more complex picture. His insight that Walmart prioritizes buy-online-pickup-in-store for e-commerce users explains why third-party sellers often struggle there.

The “10-20% of Amazon volume” expectation for Walmart third-party sellers provides realistic benchmarking. But Will’s long-term perspective on Walmart’s infrastructure advantage – “there’s a Walmart within 10 miles of every major city” – suggests patience might pay off for sellers willing to play the long game.

Target’s invitation-only model creates what Will describes as a better user experience through limited competition. Having worked with merchants frustrated by Amazon’s overwhelming choice paralysis, I see the appeal of Target’s curated approach, even if it limits advertising sophistication.

The Brick-and-Mortar Connection

Will’s discussion of the 80% offline transaction statistic opened my eyes to an often-overlooked perspective. His story about a supplement brand executive explaining shelf space impressions was particularly illuminating – one Target store generates 10,000 daily impressions that can’t be directly tracked but create massive brand awareness.

This physical-digital connection represents something many pure e-commerce players miss. The instant validation of seeing a product in Target, then finding it on Amazon, creates a trust factor that pure digital brands struggle to achieve. It’s why some brands view marketplace success as a stepping stone to retail partnerships rather than an end goal.

Platform Mastery Over Diversification

Perhaps Will’s most actionable advice centered on platform mastery. His philosophy – focus on one platform until you achieve predictable, scalable results – challenges the “everywhere at once” mentality I see from many merchants.

The logic is compelling: spreading efforts across multiple platforms often results in mediocre performance everywhere rather than excellence anywhere. Will’s emphasis on getting to seven figures through focused execution before expanding aligns with successful scaling patterns I’ve observed across industries.

The Future of Marketplace Advertising

Looking ahead, Will’s acknowledgment that AI might replace advertising managers “in the next three to six months” sparked an interesting conversation about automation’s role in marketplace management. While he said it jokingly, the underlying point about rapidly evolving tools and capabilities is real.

The sophistication of Amazon’s advertising platform continues to grow, with new features for targeting cart abandoners and building custom audiences. Will’s insight that brands succeeding at scale understand marketplace sales as just “part of the journey” while building their brand elsewhere reflects a mature understanding of omnichannel commerce.

Final Thoughts

My conversation with Will Haire reinforced that successful marketplace selling requires both tactical execution and strategic thinking. Prime Day isn’t just about discounting products – it’s about building audiences, generating data, and creating momentum for long-term growth.

For merchants looking to scale on Amazon and beyond, Will’s approach offers a refreshing combination of realistic expectations and actionable strategies. Whether you’re preparing for the next Prime Day or building your first marketplace presence, focusing on platform mastery while understanding the broader ecosystem will serve you better than chasing every new opportunity.

Want to dive deeper into Will’s marketplace insights? Listen to our full conversation on Talk Commerce, and don’t forget to check out Will’s newsletter on LinkedIn for ongoing e-commerce intelligence that cuts through the noise.

Listen to more conversations about marketing strategy here

Aaron Sheehan

Why B2B E-commerce Needs Friction with Aaron Sheehan

In a recent episode of Talk Commerce, I had the pleasure of speaking with Aaron Sheehan, Head of Product Marketing at OroCommerce, about the unique challenges and opportunities in B2B e-commerce. Having worked with B2B platforms myself over the years, including early implementations of Oro CRM, I was fascinated by Aaron’s perspective on how B2B commerce fundamentally differs from its B2C counterpart.

Aaron brings a wealth of experience to this conversation, having witnessed the evolution of B2B e-commerce from both the agency side and now as a platform provider. His insights challenge conventional wisdom about what makes e-commerce successful.

The Friction Paradox: Why B2B Buyers Actually Need Obstacles

One of Aaron’s most compelling points centered on friction in the buying process. While B2C e-commerce has obsessed over creating what he colorfully described as a “waterslide greased with Crisco” experience, B2B operates by entirely different rules.

“In B2B, people are buying for their job,” Aaron explained. “They’re buying because they have to buy from you.” This fundamental difference means that friction isn’t just acceptable—it’s often necessary.

In my experience implementing B2B platforms, I’ve seen this firsthand. B2B transactions require:

  • Approval workflows
  • Compliance checks
  • Correct payment methods
  • Proper shipping addresses
  • Quality control steps

Aaron emphasized that B2B commerce is “a team of people buying from a team of people,” which inherently creates complexity that can’t be eliminated—only optimized.

The Hidden Revenue Leak: When “Same as Last Time” Costs Millions

Aaron shared a scenario that resonated deeply with my agency experience: companies with massive catalogs watching customers order the same handful of items month after month.

“I’ve had conversations with companies that have catalogs of 500,000 SKUs, but their customers just buy the same 10 every month,” Aaron noted. “They call the rep and say, ‘Give me the same as I had last time.’ Done.”

This revelation highlights a massive missed opportunity. Traditional phone-based ordering, despite feeling more “consultative,” often becomes simple order-taking. E-commerce platforms change this dynamic by:

  • Surfacing entire product categories customers didn’t know existed
  • Implementing “people who bought this also bought that” recommendations
  • Presenting cross-sell opportunities at the perfect moment

The result? Same customers, same frequency, but dramatically higher average order values.

The Sales Rep Revolution: From Order Taker to Revenue Generator

A common fear I’ve encountered when implementing B2B e-commerce is that technology will replace sales representatives. Aaron’s perspective flips this concern entirely.

“Most companies have cottoned to the idea that their sales team needs to be compensated on e-commerce orders,” Aaron explained. Rather than threatening sales jobs, e-commerce makes sales reps more valuable by eliminating manual order entry and freeing them for higher-value activities.

I’ve witnessed this transformation myself. Sales reps who once spent evenings transcribing orders from briefcases into ERPs now focus on relationship building and consultative selling. The technology handles the routine, while humans handle the complex.

The B2B E-commerce Wave Has Finally Broken

Perhaps the most exciting insight Aaron shared was about the fundamental shift happening in B2B commerce conversations.

“The conversations we’re having now at Oro are very different from the conversations we were having two or three years ago,” Aaron observed. “We’re not having to prove the value of e-commerce to companies as much anymore. It’s a given.”

This shift represents years of market education finally paying off. Companies now assume value exists in digital commerce, CRM integration, and automation. The question has evolved from “Should we?” to “How fast can we?”

The Platform Evolution: From Magento to Modern B2B Solutions

Our conversation naturally touched on the Magento ecosystem, given both our backgrounds. Aaron’s journey from working with early Oro CRM partnerships to his current role illustrates the maturation of B2B commerce platforms.

Aaron praised teams like Hyvä for “saving Magento” by addressing longstanding frontend challenges, while positioning OroCommerce as the “front end to your ERP” without per-seat licensing costs that traditional ERPs impose.

AI and the Future of B2B Commerce

While discussing AI’s role in B2B commerce, Aaron struck a realistic tone about agentic buying. Trust remains paramount in B2B transactions where wrong purchases can shut down operations.

“AI still has a tendency to hallucinate when confronted with incomplete information,” Aaron noted. “If I don’t get the right products in the right quantities for the right application, I go out of business.”

However, AI excels as a UX layer, helping buyers navigate complex catalogs and find relevant products faster than traditional browsing methods.

The Cultural Component: Why Humans Still Matter

Aaron made a profound observation about commerce being inherently cultural. Even in efficiency-focused B2B environments, the human element remains crucial for trust-building and relationship maintenance.

“Commerce is culture,” Aaron referenced from Future Commerce. “We like shopping. We engage in commerce. Even in B2B, there’s usually a point where that buyer wants to pick up the phone and talk to someone.”

This insight reinforces that successful B2B e-commerce isn’t about replacing human interaction—it’s about optimizing when and how those interactions occur.

Embracing B2B Commerce Complexity

My conversation with Aaron Sheehan reinforced that B2B e-commerce success requires embracing, not eliminating, complexity. The platforms that thrive understand that B2B buyers need sophisticated workflows, approval processes, and integration capabilities that go far beyond simple product catalogs.

As Aaron noted, the wave in B2B e-commerce has finally broken. Companies are ready to invest in digital transformation, and the platforms that can handle true B2B complexity while delivering modern user experiences will capture this opportunity.

For anyone considering B2B e-commerce implementation, Aaron’s insights provide a roadmap: focus on your specific industry, embrace necessary friction, empower your sales team, and remember that at the end of the day, B2B commerce is still fundamentally about relationships between people.

Listen to the full Talk Commerce episode with Aaron Sheehan to dive deeper into these B2B e-commerce strategies and learn more about OroCommerce’s approach to solving complex B2B challenges.

Listen to more conversations about digital trsnsformation here

Amazon Advertising Strategies with Elizabeth Greene

Junglr Transforms Brands Through Strategic Ad Spending

In a recent episode of Talk Commerce, I had the pleasure of speaking with Elizabeth Greene, co-founder of Junglr, who has spent nearly seven years mastering the art and science of Amazon advertising. What struck me most about Elizabeth’s approach wasn’t just her technical expertise, but her genuine passion for helping brands navigate what she calls the “democratized” world of Amazon ads.

Elizabeth’s journey from homeschooling mom to Amazon advertising expert offers valuable insights for any ecommerce brand looking to scale. Her agency has helped countless brands leverage Amazon’s unique advertising ecosystem to drive both immediate sales and long-term organic growth.

The Amazon Advantage: Why This Platform Differs from Google and Facebook

During our conversation, Elizabeth made a compelling point about Amazon’s unique position in the advertising landscape. “The way that the Amazon algorithm is designed is to surface the best products,” she explained, “the products that when average shoppers type in a search, they’re purchasing those products.”

This fundamental difference sets Amazon apart from platforms like Google, which moved away from pay-to-rank models years ago. What fascinated me about Elizabeth’s explanation is how Amazon maintains this “pay to play” dynamic while still prioritizing genuine customer satisfaction. The platform doesn’t differentiate between sales generated through ads versus organic listings when determining search rankings.

From my perspective as someone who’s witnessed the evolution of digital advertising, this integrated approach offers something unique. Unlike Facebook or Google ads where attribution can be complex and privacy changes impact tracking, Amazon provides clear, same-platform data that eliminates guesswork.

Democratizing Advanced Advertising: AI Tools and Low Barriers to Entry

Elizabeth’s enthusiasm was particularly evident when discussing Amazon’s democratization efforts. “You can start really, really low and very limited,” she noted, explaining how brands can begin with budgets as small as a dollar and bids as low as two cents.

What impressed me most was her description of Amazon’s AI-powered video generation tools and streaming TV ad access. The fact that brands can now access streaming TV advertising with budgets around $200 represents a dramatic shift from traditional media buying. As someone who remembers when such advertising required significant upfront investments and agency relationships, this accessibility is remarkable.

Elizabeth also highlighted Amazon Marketing Cloud’s AI query generator, which she described as “actually the most accurate” among similar platforms. This tool eliminates the technical barrier of writing query code, making sophisticated audience data accessible to brands without extensive technical resources.

Starting Smart: The Power of Automated Campaigns

When I asked Elizabeth about getting started, her recommendation surprised me with its simplicity. Despite her deep expertise in manual campaign optimization, she still advocates for automated campaigns, especially for brands uncertain about their keyword strategies.

“We still run auto campaigns because they do perform really well,” Elizabeth shared. This approach allows Amazon’s algorithm to surface products on relevant searches while providing valuable data through search term reports.

Her example of researching “car chalk” resonated with me because it illustrates a common mistake many advertisers make – assuming we understand how customers search. Elizabeth discovered that what seemed like a perfect keyword for a car-shaped chalk product actually returned completely different results focused on dealership windshield markers.

This reinforces something I’ve learned throughout my career: always validate assumptions with real data. Elizabeth’s approach of actually searching Amazon to see what appears demonstrates the importance of understanding your customer’s actual search behavior rather than relying on internal assumptions.

Navigating Market Challenges: Tariffs and Price Adjustments

Our discussion of current market challenges, particularly tariffs, revealed Elizabeth’s pragmatic approach to business obstacles. Rather than panic or arbitrary cuts, she advocates for systematic analysis.

“It’s looking at the numbers and saying like, okay, what are our actual profit margins after these things have happened?” Elizabeth explained. Her methodology involves working backwards from current reality, adjusting prices when necessary, and recalibrating advertising budgets based on new profit margins.

This resonates with my experience across various economic cycles. The brands that survive and thrive during challenging periods are those that make data-driven decisions rather than emotional reactions. Elizabeth’s “cards on the table” approach – understanding exactly what hand you’re dealt before deciding how to play – exemplifies smart business management.

Platform-Specific Nuances: Why One Size Doesn’t Fit All

Elizabeth’s candid admission about struggling with Meta ads despite her Amazon expertise highlighted an important truth about digital advertising. Each platform has distinct characteristics that require specific knowledge and approaches.

Her observation that Amazon shoppers arrive with purchase intent fundamentally changes advertising strategy compared to interruption-based platforms like Facebook. This purchase-focused mindset means that sponsored product ads can succeed using existing listing content rather than requiring separate creative development.

What struck me about Elizabeth’s platform comparison was her emphasis on understanding customer behavior first, then adapting tactics accordingly. This customer-centric approach has served me well across various marketing channels and reinforces the importance of platform-specific expertise.

The Community Aspect: Knowledge Sharing in Amazon Advertising

One aspect of Elizabeth’s story that particularly impressed me was her description of the Amazon community’s collaborative nature. “When someone found something, they’re like, oh my gosh, this is amazing,” she shared, describing how discoveries were freely shared during the platform’s early days.

This collaborative spirit helped Elizabeth’s own growth and continues to influence her approach to client relationships. Her offer of free audits and detailed launch playbooks reflects this community-minded philosophy that builds long-term relationships rather than focusing solely on immediate transactions.

From my perspective hosting Talk Commerce, I’ve seen how this collaborative approach often creates more sustainable business growth than purely competitive strategies. Elizabeth’s success demonstrates how contributing value to your community often returns multifold benefits.

Final Thoughts

Elizabeth Greene’s insights reveal Amazon advertising as both sophisticated and accessible, requiring strategic thinking rather than just budget allocation. Her journey from selling on Amazon to helping other brands scale demonstrates the platform’s potential for both entrepreneurs and service providers.

What impressed me most about our conversation was Elizabeth’s combination of technical expertise with genuine passion for client success. Her systematic approach to challenges, emphasis on data-driven decisions, and commitment to knowledge sharing offer valuable lessons for any ecommerce brand.

Whether you’re just starting with Amazon advertising or looking to optimize existing campaigns, Elizabeth’s strategies provide a roadmap for sustainable growth. I encourage you to listen to our full conversation for additional tactical insights and consider implementing her customer-first, data-driven approach to your own Amazon advertising efforts.

The democratization of advanced advertising tools Elizabeth described levels the playing field for smaller brands willing to invest time in understanding the platform’s unique characteristics. As Amazon continues evolving its advertising capabilities, the fundamentals she shared will likely remain crucial for long-term success.

LinkedIn https://www.linkedin.com/in/elizabeth-greene-junglr/
X Elizabeth Greene (@Junglr_LLC)
Youtube https://www.youtube.com/@Junglr

Listen to more conversations about Amazon ecommerce strategies here.

Matthew Merrilees

Tariff Strategy, Cross-Border Pricing, and Global-e Insights with Matthew Merrilees

Brent Peterson sat down with Global-e North America Chief Executive Officer Matthew Merrilees for a conversation focused on practical methods for managing tariffs, building diversified supply chains, and protecting margins while selling direct-to-consumer across borders. Matthew walked through real-time examples, tactical decisions, and forward-looking considerations that every brand leader should review before the next pricing meeting. He also touched on software architecture, duty engines, and the fast-changing regulatory landscape, underscoring why speed and accuracy now differentiate winners from laggards in international commerce. From tariff shocks to multi-warehouse decisions, the episode delivered clear, actionable guidance without venturing into speculation. Listeners gained a blueprint for aligning finance, operations, and customer experience teams around a single cross-border strategy that scales.

Key Takeaways

  1. Tariff exposure now ranks as the first concern for most North America–based brands entering or expanding in foreign markets.
  2. Profitability goals must stand next to growth targets; otherwise, new channels create hidden losses that compound quarter over quarter.
  3. A dynamic duty and tax engine removes manual spreadsheets, shortens update cycles, and allows pricing teams to react on the same day a regulation changes.
  4. Manufacturing diversification—rather than single-country sourcing—reduces both supply risk and sudden tariff hits.
  5. Three-Business-to-Consumer (3B2C) flows give scale-stage brands a gateway to regional fulfillment advantages without long-term commitments to foreign warehouses.
  6. Brands should model end-to-end landed cost by cart, not by Stock Keeping Unit. Cart-level assessment captures de minimis rules, value thresholds, and free-circulation nuances that vary country by country.
  7. Proactive communication with finance and legal colleagues prevents surprise costs, missed duties, or shipment holds at customs.
  8. Consumer sentiment in Canada and other key markets shows early signs of rebound, confirming that disciplined cross-border planning continues to pay off.

About Matthew Merrilees

Matthew Merrilees serves as Chief Executive Officer for Global-e’s North America business. He started his career in international parcel logistics, moved through senior sales leadership posts, and ultimately joined Global-e to scale its cross-border enablement platform. Under his leadership, Global-e delivers merchant-of-record capabilities, end-to-end shipping, localized checkout, and compliance assurance for hundreds of DTC brands.

Episode Summary

Matthew outlined Global-e’s service scope: localized currency support, payment method adaptation, duty and tax calculation, merchant-of-record responsibility, shipping management, and returns orchestration. He positioned these capabilities as “barrier removal” functions that allow brands to treat international shoppers as domestic customers.

Global-e encourages brands to audit manufacturing footprint first—examining where goods originate, how they enter primary markets, and whether current sourcing plans include diversification levers. With that context, Global-e models pricing scenarios that preserve margin while keeping consumer pricing competitive. Matthew stressed that merely raising list prices by the full tariff percentage rarely works; instead, teams should average the blend of tariff-affected and tariff-neutral items across the catalogue, then adjust pricing bands accordingly.

The conversation turned toward Canada and Mexico. Many operators once labeled those markets “safe zones.” but recent weeks stripped away that assumption. Matthew explained that brands leveraging Section 321 through Mexico enjoyed duty advantages until a 150 percent tariff shock—later revised to 30 percent—changed the math overnight. Global-e’s engine adjusted within hours, but brand partners still needed clear guidance on inventory allocation and cart-level customer charges.

Brent asked whether brands now hoard inventory to which Matthew answered with a firm “no.” Most companies now favor data-informed, flexible tactics over panic-driven stockpiling. Global-e collaborates on two pricing approaches:

• Dynamic pricing—currency conversion plus duty and tax automation—fits pure-play DTC brands that can change catalog prices within minutes.
• MSRP-anchored pricing serves brands with wholesalers or country-level retail partners. In that case, Global-e helps align regional price books with an updated landed-cost model, protecting multi-channel consistency.

Both approaches rely on predictive profit simulations, not guesswork.

Global-e already runs an always-current country-pair engine. However, Matthew cautioned that product-level duty alone never solves the problem because most customs authorities apply rules at the shipment level. Cart value, shipping cost inclusion, and commodity pairing each influence the final duty owed. Any API worth using must account for those variables; otherwise, the brand still risks chargebacks or customer frustration at delivery.

Final Thoughts

This conversation confirmed that disciplined strategy, not guesswork, unlocks sustainable cross-border growth. Tariff volatility will persist, yet brands with diversified sourcing, dynamic duty engines, and clear profitability thresholds can outpace slower competitors. While regulation shifts daily, core principles hold: know your costs, inform your price books, and communicate changes across departments. Maintain that rigor and you won’t trip over the next policy headline—you’ll turn it into a prompt for incremental profit. Care to test your own {{Keyword}} under pressure? The moment arrives faster than the next customs bulletin.

Listen to more conversations about the latest innovations in Ecommerce here.

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