Exploring the Novelty: Why These 13 Top-tier Brands Adopted Cricket Powder (Flour) as a Unique Ingredient.

Updated on Oct 29th, 2023

Greetings! My name is Brent W. Peterson. As someone profoundly interested in sustainable protein sources and their implications for the future of our planet, I’ve dedicated significant time to researching and understanding various alternatives to traditional protein sources.

One option that has fascinated me for its environmental and nutritional benefits is cricket protein. It’s a unique and compelling source of protein, offering all nine essential aminoic acids, along with calcium, iron, B vitamins, and numerous other micronutrients.

Not only is it nutritionally complete, but its production also has a markedly lower environmental impact than traditional livestock. Through this article, I will delve deeper into the world of cricket protein, exploring why it’s making waves in the food industry and why brands worldwide are increasingly turning to it.

So, whether you’re a sustainability advocate, a health-conscious individual exploring alternative protein options, or just curious about emerging food trends, I invite you to join me as we explore the game-changing potential of cricket protein.

Important note on Cricket Powder vs Flour

While both cricket powder and cricket flour refer to the same product, there are important reasons why powder is the more accurate and appropriate term. Cricket powder aligns better with the manufacturing process, highlights key nutritional distinctions, indicates versatile use cases beyond baking, reinforces gluten-free suitability, and avoids potential confusion with traditional grain-based flours. Using the term cricket powder helps consumers better understand the production methods, composition, and functionality of this nutrient-dense sustainable protein source. Calling it powder over flour sets clearer expectations about how it can and should be used.

Who’s making powder?

Brands increasingly turn to cricket protein to provide sustainable and nutritious product ingredients. Cricket protein is a complete source of protein, containing all nine essential amino acids, as well as calcium, iron, B vitamins, and other micronutrients. Crickets are an edible insect that is highly nutritious and popular globally.

It is also sustainably sourced, gluten-free, and non-GMO, making it an attractive and healthy choice for brands looking to offer their customers nutritious and delicious products.

As the demand for sustainable food products increases, cricket protein is becoming an increasingly popular choice for brands looking to provide sustainable and nutritious options for their customers. Insect protein, including cricket powder, can be used for baking flour and is a great food source.

Cricket Protein Brands

We hope that the information provided about various cricket protein brands was helpful to you. The companies highlighted in this blog offer innovative and sustainable food products that promote health and wellness while also being eco-friendly.

By choosing cricket-based products, you are supporting your health and contributing to a more sustainable food system. These brands offer a range of delicious and nutritious cricket-based products that are easy to incorporate into your daily diet.

Thank you for taking the time to learn about these amazing cricket protein brands. We encourage you to try their products and support their mission of creating a healthier and more sustainable world.

Fun Fact about Acheta Powder

Acheta powder is made from crickets, specifically the Acheta Domesticus, a type of house cricket. The interesting and fun fact is that cricket is considered a superfood, rich in protein, vitamins, and minerals. It is more environmentally friendly to produce than most traditional livestock, and it’s a common source of protein in many cultures around the world. Cricket farming for acheta powder also requires less space, water, and food compared to traditional livestock.

Is Bug Flour the same as Cricket Flour?

Bug flour and cricket flour are types of insect-based flours, which is a growing trend in sustainable, protein-rich foods. “Bug flour” is a general term that can refer to flour made from any edible insects – crickets, mealworms, grasshoppers, silkworms, etc.

Cricket Powder, on the other hand, specifically refers to powder made from crickets. Crickets are one of the more popular types of edible insects due to their high protein content and relatively neutral flavor. Both types of powder are high in protein, fiber, and essential nutrients. They are considered eco-friendly alternatives to traditional protein sources due to the lower resources required to farm insects than livestock. However, their taste, texture, and nutritional content can vary slightly depending on the species of insect used.

Top 13 brands

This is a fast-moving landscape, and brands are coming onto the market quickly. I have linked to the company summary below. A complete profile of each company will come out monthly.

  1. Landish, formerly known as Crickstart, is a Montreal-based company that creates nutrient-dense and sustainable food products. Founded by Daniel Novak and Luke LaTouche in 2016, the company was initially recognized for incorporating cricket protein in their products due to its environmental and health benefits. However, the company has since expanded its line to include marine collagen and plant-based lattes. Their mission is to provide consumers with nutrient-rich food options that are not only delicious but also beneficial for health and the environment. Landish’s product range includes marine collagen bars, plant-based protein powders, and lattes that come in different flavors. They maintain a strong online presence, selling their products through their website and selected health food stores across North America. Their price range varies from $15 to $60, depending on the product and quantity.
  2. All Things Bugs: Founded by Dr. Aaron T. Dossey in 2011, this company develops sustainable insect-based technologies and products for food, feed, and pharmaceutical applications. Their main product is cricket powder, which is sold online and through Amazon.
  3. Bitty: A San Francisco-based company that creates foods using cricket flour. Their range includes cookies, snack chips, and baking flour. Founded in 2014, their products can be purchased online and in selected stores across the country.
    (This company is out of business as of Oct 2023)
  4. Chapul: Founded in 2012, Chapul was one of the first companies to introduce edible insects to Western cuisine. They offer cricket protein bars, cricket baking flour, and cricket protein powder which can be purchased online and in select stores in the U.S. and Canada.
  5. Chirps Chips: This company aims to make insect eating mainstream with their cricket chips and cookie mix. Founded in 2013, their products can be found online, in natural food stores, zoos, aquariums, and in airport terminals at Cibo Express.
  6. Cricket Flours: Based in Portland, Oregon, Cricket Flours provides a range of cricket products including flours, protein powders, roasted and flavored crickets, and brownie mix. Their products can be found online, on Amazon, and through retail and museum partners nationwide.
  7. Crunchy Critters: Founded in 2012 in England, Crunchy Critters aims to change Western perceptions of insect eating. They sell a variety of edible insects online, including ants, crickets, scorpions, tarantulas, and locusts.
  8. Entomo Farms: This Ontario-based company provides cricket and mealworm protein powders, oven-roasted whole crickets and mealworms, pet food, and livestock feed. Their products can be purchased online.
  9. Exo: Founded in 2014, this Brooklyn-based company aims to pioneer the consumption of insect protein. They sell protein bars made from cricket flour online and in select health food and grocery stores around the world.
  10. Grub: Based in London, England, Grub offers a variety of insect products such as bars, flavored insects for snacking, whole insects for cooking, and soon cricket flour farmed in the UK. Their products can be found online and in many UK-based retail stores.
  11. JR Unique Foods: A Thailand-based company selling a wide variety of edible insects and products, including cricket pasta, whole insects, chocolate-covered insects, insect flours, and more. Their products can be found online and in select businesses and retailers around the world.
  12. Merci Mercado: Founded in 2015, this Miami-based company sells Oaxacan delicacies such as grasshoppers, agave worm salt, grasshopper salt, red maguey worms, and ground grasshoppers. Their products can be found online and on Amazon.
  13. Seek: Based in New York, Seek introduces insects to the American diet via nutritious snacks with crickets as the main ingredient. Founded in 2016, their cricket snack bites can be purchased online.

Landish

Fueling Your Active Lifestyle with Cricket Protein

Landish is a company that offers nutritious and sustainable food products powered by cricket protein. They are on a mission to fuel people’s active lifestyles while promoting sustainable and ethical food choices.

Landish was founded in 2015 as Crickstart, with the goal of providing people with nutritious, sustainable, and convenient food options. They use cricket protein as a source of protein, which is a sustainable and eco-friendly alternative to traditional protein sources.

Landish falls under the category of health and wellness, specifically in the food and nutrition industry.

Landish offers a range of nutritious and delicious food products, including protein powders, granolas, and snack bites. Their products are made with clean, simple, and high-quality ingredients, and are free from gluten, dairy, and soy.

Landish is based in Boulder, Colorado, USA, and was founded by Christian Bunte and Joel Horn. The company was founded in 2015.

Where to Find Their Products and Product Price Range

Landish can be found on their website, as well as on Amazon and other online retailers. The price range for their products varies between $5.99 and $34.99, depending on the product and size.

To learn more about Landish and their nutritious and sustainable food products, visit their website at https://landish.co/

Chapul

Sustainable and Delicious Cricket Protein Bars

Chapul is a company that offers cricket protein bars that are sustainable, nutritious, and delicious. The company is on a mission to promote a more sustainable food system while providing people with a healthy and convenient protein source.

Chapul was founded in 2012 by Pat Crowley, a sustainability entrepreneur who wanted to find a more sustainable protein source. The company uses cricket protein as a source of protein, which is highly sustainable and eco-friendly.

Chapul falls under the category of health and wellness, specifically in the food and nutrition industry.

Chapul offers a range of cricket protein bars in different flavors, including chocolate, peanut butter, and coconut ginger lime. Their bars are made with high-quality ingredients and are free from gluten, dairy, and soy.

Chapul is based in Salt Lake City, Utah, USA, and was founded by Pat Crowley. The company was founded in 2012.

Where to Find Their Products and Product Price Range

Chapul products can be found on their website, as well as on Amazon and other online retailers. The price range for their products varies between $2.49 and $39.99, depending on the product and size.

To learn more about Chapul and their sustainable and delicious cricket protein bars, visit their website at www.chapul.com.

Bitty Foods

Sustainable Cricket Flour and Snacks

Bitty Foods is a company that offers cricket flour and snacks that are sustainable, nutritious, and delicious. The company is on a mission to create a more sustainable food system by promoting the use of cricket protein as a source of protein.

Bitty Foods was founded in 2013 by Megan Miller and Leslie Ziegler. The company uses cricket flour as a source of protein, which is highly sustainable and eco-friendly. They offer a range of cricket-based products, including flour, crackers, and cookies.

Bitty Foods falls under the category of health and wellness, specifically in the food and nutrition industry.

Bitty Foods offers cricket flour, which can be used to make a variety of baked goods, including bread, muffins, and pancakes. They also offer cricket crackers in flavors like rosemary and sesame, as well as cookies.

Bitty Foods is based in San Francisco, California, USA, and was founded by Megan Miller and Leslie Ziegler.

Where to Find Their Products and Product Price Range

Bitty Foods products can be found on their website, as well as on Amazon and other online retailers. The price range for their products varies between $8.99 and $29.99, depending on the product and size.

To learn more about Bitty Foods and their sustainable cricket flour and snacks, visit their website at

https://unreasonablegroup.com/ventures/bitty-foods

https://www.linkedin.com/company/the-unreasonable-group/

The Unreasonable Group is a global organization that supports entrepreneurs in addressing some of the world’s biggest challenges through innovative solutions. They offer a range of programs and initiatives to help entrepreneurs scale their businesses and have a positive impact on society and the environment. On their LinkedIn profile, you can learn more about their mission and the work they are doing worldwide.

Aspire Food Group

Nourishing the World with Sustainable Cricket-Based Foods

Aspire Food Group is a company that offers cricket-based foods as a sustainable and nutritious protein source. The company’s mission is to nourish the world with innovative and eco-friendly food solutions.

Aspire Food Group was founded in 2013 by Mohammed Ashour, Shobhita Soor, Jesse Pearlstein, Gabe Mott, and Zev Thompson. The company is dedicated to creating sustainable and nutritious food products that are good for people and the planet.

Aspire Food Group falls under the category of health and wellness, specifically in the food and nutrition industry.

Aspire Food Group offers a variety of cricket-based products, including protein bars and whole-roasted crickets. Their protein bars come in flavors like chocolate and peanut butter, while their whole roasted crickets come in flavors like sea salt and vinegar and Texas BBQ.

Location and Founders

Aspire Food Group is based in Austin, Texas, USA, and was founded by Mohammed Ashour, Shobhita Soor, Jesse Pearlstein, Gabe Mott, and Zev Thompson. The company was founded in 2013.

Where to Find Their Products and Product Price Range

Aspire Food Group products can be found on their website, as well as on Amazon and other online retailers. The price range for their products varies between $4.99 and $49.99, depending on the product and size.

To learn more about Aspire Food Group and their sustainable cricket-based food products, visit their website at www.aspirefg.com.

You can follow Aspire Food Group on LinkedIn to stay updated on their latest news and developments: www.linkedin.com/company/aspire-food-group.

Crik Nutrition

Empowering People with Cricket Protein Products for a Healthy Lifestyle

Crik Nutrition is a company that aims to empower people with healthy and sustainable protein options through its cricket protein products. The company’s mission is to provide customers with the best cricket protein products to achieve their health and fitness goals.

Crik Nutrition was founded by Randy Shefshick, a certified nutritionist and fitness expert, who believes that cricket protein is a superfood that can revolutionize the protein supplement industry. The company offers a range of cricket protein products, including protein bars and powder.

Crik Nutrition falls under the category of health and wellness, specifically in the food and nutrition industry.

Crik Nutrition offers cricket protein powder in chocolate and vanilla flavors. Their protein bars come in a variety of flavors, including chocolate, peanut butter, and lemon blueberry.

Crik Nutrition is based in Cleveland, Ohio, USA, and was founded by Randy Shefshick. The company was founded in 2019.

Where to Find Their Products and Product Price Range

Crik Nutrition products can be found on their website, as well as on Amazon and other online retailers. The price range for their products varies between $2.99 and $29.99, depending on the product and size.

To learn more about Crik Nutrition and their innovative cricket protein products, visit their website at www.criknutrition.com.

You can follow Crik Nutrition on LinkedIn to stay updated on their latest news and developments: www.linkedin.com/company/crik-nutrition.

Cricket Flours

Sustainable and Nutritious Cricket-Based Foods

Cricket Flours is a company that offers sustainable and nutritious cricket-based foods, including cricket flour and protein bars. The company’s mission is to provide people with a healthy and sustainable protein source that is both delicious and easy to use.

Cricket Flours was founded in 2014 by Charles Wilson and Omar Ellis. The company uses cricket protein as a source of protein, which is highly sustainable and eco-friendly. They offer a range of cricket-based products, including flour, protein powder, and protein bars.

Cricket Flours falls under the category of health and wellness, specifically in the food and nutrition industry.

Cricket Flours offers cricket flour, which can be used to make a variety of baked goods, including bread, muffins, and pancakes. They also offer different flavors of cricket protein powder and protein bars, including chocolate, peanut butter, and blueberry vanilla.

Cricket Flours is based in Portland, Oregon, USA, and was founded by Charles Wilson and Omar Ellis.

The company was founded in 2014.

Where to Find Their Products and Product Price Range

Cricket Flours products can be found on their website, as well as on Amazon and other online retailers. The price range for their products varies between $7.95 and $29.95, depending on the product and size.

Website URL

To learn more about Cricket Flours and their sustainable and nutritious cricket-based foods, visit their website at www.cricketflours.com.

Chirps Chips

Delicious and Sustainable Cricket-Based Snacks

Chirps Chips is a company that offers cricket-based snacks in the form of chips. The company’s mission is to create delicious and sustainable snacks that are healthy and environmentally friendly.

Chirps Chips was founded in 2014 by Laura D’Asaro, Meryl Natow, and Rose Wang. The company uses cricket flour as a source of protein, which is highly sustainable and eco-friendly. They offer a range of cricket-based snacks, including chips and crackers.

Chirps Chips falls under the category of health and wellness, specifically in the food and nutrition industry.

Chirps Chips offers a range of cricket-based snacks, including chips in flavors like sea salt, aged cheddar, and hickory BBQ. They also offer cricket crackers in flavors like rosemary and garlic.

Chirps Chips is based in Brooklyn, New York, USA, and was founded by Laura D’Asaro, Meryl Natow, and Rose Wang.

The company was founded in 2014.

Where to Find Their Products and Product Price Range

Chirps Chips products can be found on their website, as well as on Amazon and other online retailers. The price range for their products varies between $2.99 and $39.99, depending on the product and size.

To learn more about Chirps Chips and their delicious and sustainable cricket-based snacks, visit their website at www.eatchirps.com.

You can follow Chirps Chips on LinkedIn to stay updated on their latest news and developments: www.linkedin.com/company/eatchirps.

Exo Protein

A Mission to Change the Way We Consume Protein

Exo Protein is a leading cricket protein brand in the USA that aims to change the way we consume protein. The company was founded in 2013 by Gabi Lewis and Greg Sewitz, two friends who were passionate about sustainability and food innovation.

About the Company

Exo Protein’s mission is to make protein more sustainable and accessible by using cricket protein as a source of protein. Crickets are a highly sustainable protein source, as they require less water and feed than traditional livestock. Exo Protein’s goal is to provide people with a healthy and sustainable protein source that is also delicious and convenient.

Company Category

Exo Protein falls under the category of health and wellness, specifically in the protein and nutrition supplement industry.

Products

Exo Protein offers a variety of protein bars in different flavors, including chocolate, peanut butter and jelly, and apple cinnamon. All their products are made with high-quality ingredients and are free from gluten, soy, and dairy.

Location and Founders

Exo Protein is headquartered in New York City, USA, and was founded by Gabi Lewis and Greg Sewitz.

Date Founded

The company was founded in 2013.

Where to Find Their Products and Product Price Range

Exo Protein products can be found online on their website as well as on Amazon. The price range for their products varies between $2.99 and $36.99, depending on the size and quantity of the product.

Website URL and LinkedIn Profile about Exo Protein

You can find out more about Exo Protein and their products by visiting their website at www.exoprotein.com. Additionally, you can follow them on LinkedIn to stay updated on their latest news and developments.

Why you should consider using Cricket Protein Powder

This is the perfect solution if you’re looking for an easy way to get your daily protein fix. This powder is packed with 18g of plant-based protein per serving and is made from cricket flour, making it a much healthier option than traditional whey protein. Plus, it’s gluten-free and with no artificial ingredients! It’s also highly sustainable, boasting over ten times a lower carbon footprint than beef. So why not give cricket protein powder a try? You’ll get all the benefits of protein without compromising taste or sustainability – what’s not to love?

Do you have Questions? We have Answers

Q: What is cricket protein?

A: Cricket protein is a sustainable and eco-friendly protein source that is made from crickets. Crickets are high in protein, iron, and other important nutrients.

Q: How is cricket protein used in food products?

A: Cricket protein can be used in various food products, such as protein bars, flour, chips, and snacks.

Q: What are the benefits of cricket protein?

A: Cricket protein is a sustainable protein source that has a low environmental impact. It is also highly nutritious and contains all essential amino acids, iron, and other important nutrients.

Q: Is cricket protein safe for consumption?

A: Yes, cricket protein is safe for consumption and has been approved for use by the FDA.

Q: How does cricket protein compare to other protein sources?

A: Cricket protein is comparable to other protein sources, such as whey protein and soy protein, in terms of nutritional value. However, cricket protein has a lower environmental impact and is more sustainable.

Q: Are there any potential allergens associated with cricket protein?

A: People who are allergic to shellfish may also be allergic to crickets, as they are both arthropods. However, cricket protein is not considered a major allergen and is generally safe for consumption by most people.

Q: What are some of the challenges associated with using cricket protein in food products?

A: One of the challenges associated with using cricket protein in food products is the stigma associated with eating insects. Additionally, the cost of cricket protein can be higher than other protein sources, which may make it less accessible to some consumers.

Q: Are there any specific dietary restrictions associated with cricket protein?

A: Cricket protein is gluten-free and can be a good protein source for people who have dietary restrictions, such as those who are gluten-free or lactose intolerant.

Q: What is Cricket Flour Called?

A: Cricket flour, also known as cricket powder, is a high-protein and sustainable food ingredient derived from ground, whole crickets. It is increasingly used as an alternative protein source in various food products such as energy bars, protein shakes, and baked goods. The terms “cricket flour” and “cricket powder” are commonly used interchangeably to describe this nutritious and eco-friendly ingredient.

What is Acheta Powder?

A high-protein and sustainable ingredient derived from ground crickets is gaining popularity in modern cuisine. Foods that contain Acheta powder include energy bars, protein shakes, and baked goods like cookies, muffins, and bread. The versatile powder can also be found in pasta, crackers, and even snack chips. With its mild, nutty flavor, Acheta powder seamlessly blends into various recipes, offering an eco-friendly alternative for protein intake while supporting a growing demand for sustainable and nutritious food sources.

Learn more here

Is there a difference between Acheta Powder and Cricket Powder?

Yes, there is a slight difference between acheta powder and cricket powder, although they both originate from ground crickets. Acheta powder specifically refers to the powder obtained from Acheta domesticus, the common house cricket. This powder is known for its high protein content and mild, nutty flavor, which makes it a popular ingredient in various food products.

Cricket powder, on the other hand, is a more general term that refers to any type of powder made from ground crickets, regardless of the species. While acheta powder is a type of cricket powder not all cricket flours are made from Acheta domesticus. Different cricket species may have slightly different nutritional profiles and flavors, making cricket powder a broader category encompassing various cricket-based powders.

Some benefits of insect products

  • Great for cooking and baking (Think of your next loaf of banana bread)
  • Source of sustainable protein
  • cricket pasta
  • Source for pet food

Looking for even more cricket podcasts?

Content Basis - Why Crickets?
Content Basis – Why Crickets? – READ ABOUT WHY THERE IS A CRICKET POST ON A COMMERCE SITE!

Author

  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

17 thoughts on “Exploring the Novelty: Why These 13 Top-tier Brands Adopted Cricket Powder (Flour) as a Unique Ingredient.”

  1. Have there been any long term clinical studies done concerning human ingestion of crickets? FDA approval means very little these days…they are compromised & have lost a tremendous amount of creditability.

    I have read that it is possible that some may carry parasites & that parts of crickets are indigestible in the human tract.

    Reply
  2. “More sustainable” or “environmentally friendly”? Says who? You know, if they graze cattle right, they can restore the prairies from deserts. Cattle can eat poison ivy and other plants we can’t eat and turn them to meat and dairy. How many crickets does it take to produce what a cow does? How about shoes from hide? Sorry, they are not better than cows. And I’ll bet they cost a lot more too. No thanks.

    Reply
  3. You didn’t mention the parasites carried by the bugs, that are found naturally, that the parasites cannot be separated, or that the parasites are toxic to humans. So, how long does it take the toxins to cause irreversible damage givn the mindset of those behind this deception

    Two Eugenists, Klaus Schwab and Bill Gates, who both have a 100% vested interest in the product

    Tell us that soon milk products will be replaced with nutritious squashed Cockroaches, complements of the same men. And same proble, parasites

    And the best. The same two men also own 100% of Cloning Labs for meat. Already beef and chicken (enjoy your burgers). And in Britain there is a lab that is producing Human meat for human consumption. And again, designed to kill. The products have little or no nutritional value

    Oh well, you got extra for free. So don’t decieve based on lies you have been told. Research

    Reply
    • Okay…I’m not saying you’re wrong about the human meat for human consumption thing…but, extraordinary claims require extraordinary proof.

      Are you talking about “meat” being made from human blood and/or blood byproducts, or are you talking about something way more sinister, along the lines of “soylent green being people” type use of “human meat”?

      If the latter, please provide (a) source(s).

      And to the notion of cricket powder/flour? Willfully eating bug protein as a staple item of one’s diet is disgusting and does come with negative health consequences.

      Holding the FDA out as a worthy sanctioning body is without value. They are puppets of “big food” and, by extension, “big pharma” due to the fact that the FDA claims that ultra-processed foods are safe for human consumption.

      The FDA is an enemy of the American people…not a force for good.

      Reply
      • Over the last couple of years I’ve seen alot of this to be true, or at least possible. So I agree with that person you responded to, to give you this info I can’t, I don’t have the capability to save most info. If your interested in following it up, start with the wef and who. Most stuff is on thier own sites

      • Stomach churning but good info. Will be on the lookout for this ingredient. Wonder if he’s been eating parasitic cricket powder protein ha

  4. I’m sure the people promoting this don’t eat it. How sick and degrading is this yet they make look like it’s normal. Do they think we’re that stupid!

    Reply
    • you clearly over estimate the vast majority of the population Lol . i agree with you but its crazy to watch isn’t it ? Cheers from Canada

      Reply
  5. No normal, reasonable person wants to replace beef, pork or chicken with crickets, or mealworms for that matter. I would eat dandelions before I would I’d eat bugs or worms.

    Reply
  6. What they do t tell you the carapace of these insects are DETRIMENTAL to human health as they cause cancer and a host of other serious health issues. These are just as bad as GMO food if not worse with the many health issues they cause.

    Reply

Leave a Comment