B2B Product Led Marketplace

Rick West, CEO of Field Agent, envisioned a new type of product-led B2B marketplace, one where you could shop for specific services and buy that service all in the same place. We discuss his vision and how he made it a reality. Rick tells us about his experience as a 20-year start-up and the journey he took to make Field Agent a success. He tells us how unique it is in the industry. Your traditional B2B marketplace is going to take you to a connector to have two or three other phone calls, two or three other meetings. Field Agent can take you right to check out. By the time you check out two or three minutes later in near real-time, you’re getting data and results coming back your way.

Field Agent has reimagined B2B retail solutions to help CPG and retail professionals solve common challenges at retail. Our on-demand marketplace contains a full suite of fast, simple, cost-effective tools to help companies evaluate in-store conditions, drive sales, understand shoppers, generate ratings and reviews, and more.

Rick West is an experienced CEO and co-founder of multiple start-ups with an emphasis on technology, innovation, and CPG. As a leader in the Retail Industry for seventeen years in the United States, Hong Kong, and Thailand he has been an Entrepreneur for over sixteen years in the U.S. and currently serves as a speaker and mentor within the business community and research industry. Life Quote: “Don’t live in the world of maybe, let your yes be yes and your no be no”


  • Brent W. Peterson

    Who is Brent Peterson? Brent is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He has run 25 marathons and one Ironman race. Brent has been married for 29 years. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

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