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The psychology of cognitive customer behavior with Guido Jansen

December 18, 2024January 21, 2022 Brent W. Peterson

There is a new sheriff in town, leading the charge to Spryker. Guido Jansen tells us about his new role with Spryker. Most interesting is that we learn a little about customer behavior and his role as a community builder and Cognitive Psychologist. Guido is a community engagement specialist using strategic insight and empathy to understand, inform, and strategically engage both a worldwide ecosystem and the internal stakeholders who serve them. He has done hundreds of presentations, workshops, seminars, and conferences in over 25 countries about several topics around E-commerce and Psych

Building a Customer Centric Culture

November 10, 2023December 9, 2021 Brent W. Peterson

Store owners want to get from out of their e-commerce business. Real conversations happen when a customer-centric culture is a prime focus. Wheater you are a merchant or warehouse distributor, or a manufacturer looking for digital commerce. You should look at your tech partner, either agency or the solution integrator, and make sure they understand the business aspects and the workflow of your industry.

A Better B2B experience on BigCommerce with Alec Berkley

April 14, 2023November 24, 2021 Brent W. Peterson

With core capabilities that allow users to easily manage front-end and back-end B2B processes, Bundle B2B can be utilized to fit the needs of any growing B2B Commerce business and improve the B2B self-service experience for both store owners and their customers.

Transforming Retail Through Strategic Operations with Rebekah Kondrat

September 16, 2025 Brent W. Peterson

Retail operations expert Rebekah Kondrat explains how brands can successfully expand their physical retail presence by balancing operational excellence with customer experience design, featuring insights on omnichannel integration and AI applications.

Revolutionizing Retail Visual Merchandising with AI Technology and Mark Elfenbein’s Insights

September 3, 2025August 19, 2025 Brent W. Peterson

Mark Elfenbein, CRO of Nfinite, reveals how AI and CGI technology are transforming retail visual merchandising, enabling major retailers like Amazon and Lowe’s to reduce photography costs by 90% while creating immersive customer experiences at unprecedented scale.

Live from Shoptoberfest: Adorama’s Pro Secrets with Hani Batla

November 15, 2024November 5, 2024 Brent W. Peterson

Adorama thrives by prioritizing customer experience, not just price. Learn how they leverage tech & community to build lasting loyalty

ShopTalk Fall Live – In-Store AI Revolution: with X-HOPPER’s Ian Rowan

October 25, 2024October 22, 2024 Brent W. Peterson

In a recent Talk Commerce podcast, I spoke with Ian Rowan, CEO of X-HOPPER, a company revolutionizing brick-and-mortar retail with AI-powered solutions. X-HOPPER’s technology uses computer vision to identify customers ready for assistance, leading to a remarkable 35% increase in sales for some retailers. Beyond sales boosts, the system also combats shoplifting, achieving a 60% reduction in theft in certain cases, all while enhancing the customer experience. The platform provides real-time data for improved decision-making and utilizes micro-learning to empower store associates. This is more than just tech; it’s a strategic shift towards a smarter, safer, and more profitable retail environment.

From Amazon to Everywhere: Navigating the Multichannel Landscape with Jamin Arvig

January 29, 2024October 3, 2023 Brent W. Peterson

Discover the importance of multichannel strategies, the role of Amazon in e-commerce, and the significance of customer experience in brand differentiation in our enlightening discussion with Jamin Arvig, co-founder of AIC Brands.

TalkCommerce Overview of Product Information Management

A Simple Overview of Product Information Management

April 18, 2023 Brent W. Peterson

Product Information Management (PIM) is a powerful solution that centralizes and manages all product data efficiently. By streamlining product information, PIM enables businesses to provide a consistent, accurate, and compelling customer experience across channels, improving both sales and customer satisfaction.

Revolutionizing ecommerce: Live Video and the Future of Online Shopping with Patrick Jacobs

April 14, 2023April 4, 2023 Brent W. Peterson

In this episode, we’re joined by Patrick Jacobs, a seasoned entrepreneur and expert in the cable television and e-commerce industries. We discuss the future of online shopping and how live video is revolutionizing the customer experience. Learn about the innovative platform, Immers, and how it’s creating immersive experiences for customers while boosting sales and loyalty for brands.