The letter is creating quite the buzz in the community and already has more than 1300 signatures (As of Sept 17th). We talk about where Magento Open Source is headed and what this means, especially to merchants.
We go into OneStepCheckout and some real numbers that help merchants decrease cart abandonment. (If you don’t measure you don’t know) We also talk about the reason why One Step Checkout has adopted Shopware as its 2nd platform.
Show notes:
Hyva + OneStepCheckout live store: haardenexpert.nl
This week we interview Anna Völkl. Anna is the lead Magento developer and release manager at Economics the leading Magento agency in Austria. We dive into a great discussion about Magento security and tools merchants should use to help secure their Magento store. We talk about a day in the life of a Magento developer and Anna shares some of her passion around the Red Cross. We discuss the Magento community and the re-opening of Magento events someday. We all miss them!
This week we interview Howard Tiersky, the CEO of From – The Digital Transformation Agency. Howard helps executives win in today’s digital world. He is Wall Street Journal’s best-selling author of “Winning Digital Customers, The Antidote to Irrelevance”. Howard has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG. As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age.
We have a great conversation around the digital experience, how customers navigate it and what a business owner should do to stay relevant in today’s world. https://wdc.ht/order
This week we interview Danny Verkade with Cream. Danny is the CTO of Cream, a leading Magento agency in the Netherlands. He is also on the Magento Association Board.
We discuss his experience with the new Hyva theme and how it fits into the Magento ecosystem. We go over some of the tools that merchants can use to constantly evaluate the performance of their website. We talk about how someone can easily get into Hyva and why they should!
We finish up with some conversation about the Magento Association and the future of events, big and small. Hyva website delivered: https://vollebregtaanhangwagens.nl Reading: https://techcrunch.com
Rachel talks about customer experience and how ecommerce merchants need to “Step up their game” for customer experience online. We go over some real-life examples of great and not-so-great customer experiences.
This week we interview Yoav Kutner. The co-founder of Varien, Magento, Akeneo, MageCore, and Oro Commerce. (What didn’t he found!)
He is a member of the Forbes Technology Council. We talk about the early history of Magento and go into the Oro Business Application Program. The BAP that Yoav developed is the foundation for many solutions on the market today. These include Oro CRM and Akeneo.
We talk about Oro Commerce and why it makes sense for a B2B company to use this platform. Yoav gives us some insight into his thinking on self-serve platforms and how to reduce any resistance to the B2B buyer journey. We discuss how different the journey is for B2B. Yoav gives us the three driving factors that ORO delivers.
This is a great episode and must be shared with all your friends and family. Even your grandparents will love this show.
This week we interview Neil Twa. Neil is an executive mentor to business owners responsible for over $100M in Collective FBA Sales. He has helped to launch, grow, and scale 7 and 8 figure, high ROI Brands. He is the CEO of Voltage Holdings which launches, operates, scales, and acquires ecommerce brands with a focus on Amazon FBA. He owns multiple ventures including Voltage Portfolios. His partners include Kevin Harrington, the original shark on the hit TV series Shark Tank and the inventor of the infomercial. He has sold 1000’s of products leading to over $5 Billion in sales. He focuses’ on buying ecommerce brands to take them direct-to-consumer across multiple channels. We discuss how you can get started on a new business selling on Amazon, with little to no experience, and how you can take your existing business to Amazon FBA and automate the delivery of your products. This is a great conversation around why a business needs to embrace all channels and even why a business needs to sell some branded products!
This week we interview Joseph Maxwell and discuss his new book, “The Art of Ecommerce Debugging” The video version of the podcast includes an exclusive unboxing of the book. Joseph goes over his motivation for writing this book and how it will help developers be better developers!
Joseph discusses the mindset of resolving problems. We go over TAD (You can listen to know what that means). We talk about work-life balance and how Joseph handles this. We talk about documenting your code. Joseph gives his top 5 things developers should do. (Hint number one is XDebug). The one thing to double your productivity is XDEBUG! Joseph talks about Magento certifications and why this is so important. Why NOT get certified?
This week we host a panel with Amazon Web Services and Wagento on how Wagento was successful in launching more than 200 stores on AWS and Magento. Kenny Rajan – AWS Senior Solutions Architect runs us through the benefits of AWS and why you should host your Magento store on the AWS Platform.
Brent walks us through the solution that was brought to Universal Music Group to help launch 200 Magento stores in a short amount of time. If you are listening to the podcast, you can find the slides on the website at Talk-Commerce.com
This week we interview Monika Milewska and Antoni Paszkow (who is no stranger to the subject of self-defense).
They are with the Magento development company Magently in Poland. We discuss their recent store launch of https://www.partcatalog.com/ on the Hyva theme. We learned that the time to develop the new theme in Hyva was half that of a new theme in the Blank theme during their Magento1 to Magento2 migration.
Antoni shares his developer experience, and Monika gives us some great performance numbers. They started with a score of 10 on Mobile and ended up with a score of 97!
What is Hyva?
Hyvä comes from the Finnish language and literally means “good”. But also “desirable” and “advisable”. Here’s how it’s pronounced.
We didn’t name our company Hyvä because we think we are that good, it has an intrinsic meaning that’s embedded into our work. We set out to build the best Magento products we possibly can. We want to build products that are really really good. “Said Willem Wigman Founder and creator of Hyvä Themes.”
Our products bring value to merchants, developers, agencies, and ultimately: end-users for your Magento-based website.
How Hyva reduces the time to market
By reducing the amount of Javascript on the site and simplifying the frontend development process, Hyva can reduce your time to market by 4-5 times. This allows developers to use the tools they need on the pages they need them rather than making every page use every tool every time.
This not only increases the performance of the developer, but it also increases the performance of the website dramatically!
Why Magento needs a new theme
The original Magento 2 theme was developed in the early 2010s and has not been updated from a framework/technical standpoint since the launch of Magento 2 in late 2015. In the last 5-6 years the technology and shifted and improved and Magento has not followed. In addition, Adobe Commerce is now focusing all its efforts on the Progressive Web App Studio. This means that the base theme is only getting security updates. The default, out-of-the-box Magento theme is sadly fallen by the wayside and will not be enhanced or upgraded.
Some highlights are as follows:
Reduced Complexity. Hyvä Magento 2 themes are powerful and feature-rich but yet simple. Reduced complexity is the number one principle they incorporate.
Enhanced Performance. E-commerce shoppers never forget slow websites. Therefore, fast-working web pages are another goal hidden behind all Hyvä products. To achieve it, these Magento 2 themes incorporate the principle of enhanced performance and increased efficiency.
Improved Developer Experience. A developer-friendly work-environment is also among the benefits of Hyvä Magento 2 themes.
Improved Development Velocity. Reduced complexity multiplied by good work conditions let your coders implement and customize Hyvä Magento 2 themes much faster than other similar solutions. As a result, you reduce average time-to-market metrics and costs.
Reduced Dependencies. As we’ve just mentioned above, Hyvä Magento 2 themes contain only two dependencies. Thus, they are way more reliable than most alternative solutions.
Reduced Learning Curve. All the principles mentioned above let you reduce the learning curve necessary to master Hyvä Magento 2 themes. It won’t take much time until you become a specialist in the Hyvä Magento 2 themes development
You can learn more about developing on the Hyva theme here at Rock Technolabs.
