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The psychology of cognitive customer behavior with Guido Jansen

April 14, 2023January 21, 2022 Brent W. Peterson

There is a new sheriff in town, leading the charge to Spryker. Guido Jansen tells us about his new role with Spryker. Most interesting is that we learn a little about customer behavior and his role as a community builder and Cognitive Psychologist. Guido is a community engagement specialist using strategic insight and empathy to understand, inform, and strategically engage both a worldwide ecosystem and the internal stakeholders who serve them. He has done hundreds of presentations, workshops, seminars, and conferences in over 25 countries about several topics around E-commerce and Psych

NRF Big Show Wrap-Up: 2022 the Year That was(n’t)?

December 7, 2022January 20, 2022 Brent W. Peterson

This year, the NRF Big Show focused on five themes: digital transformation, peak retail, e-commerce in omnichannel, shopping and the millennial consumer, and the Future of Retail. Digital transformation is all about meeting the customer where they are. Retailers are transforming their stores into increasingly digital spaces with digital displays, …

Influencer marketing with Cody Wittick

April 14, 2023January 11, 2022 Brent W. Peterson

Have you thought about an influencer for your brand? What does it mean to have an influencer and how do you pay them? (If anything?) Cody Wittock helps us understand how influencers can help you in your business and how important they are to build your brand.

Seven keys to seven figures for women entrepreneurs | Leslie Kuster

April 14, 2023December 30, 2021 Brent W. Peterson

Leslie Kuster talks about her new book “Money and Freedom Seven Master Keys to a seven-figures for women entrepreneurs”.

Commerce is Custom

April 14, 2023December 22, 2021 Brent W. Peterson

Have you ever wanted to do something out of the ordinary in your Shopify store and then found a small application to do it? When you use SaaS, you don’t own or control any third-party code, and you depend on a small army of developers to host and maintain all your applications on Shopify.

B2B Product Led Marketplace

June 24, 2024December 15, 2021 Brent W. Peterson

Your traditional B2B marketplace is going to take you to a connector to have two or three other phone calls, two or three other meetings. Field Agent can take you right to check out. By the time you check out two or three minutes later in near real-time, you’re getting data and results coming back your way.

Building a Customer Centric Culture

November 10, 2023December 9, 2021 Brent W. Peterson

Store owners want to get from out of their e-commerce business. Real conversations happen when a customer-centric culture is a prime focus. Wheater you are a merchant or warehouse distributor, or a manufacturer looking for digital commerce. You should look at your tech partner, either agency or the solution integrator, and make sure they understand the business aspects and the workflow of your industry.

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